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How to promote your music online

Independent artists have more opportunities than ever before to launch their own career without the backing of the majors or a big budget. While we are seeing more and more unsigned artists breaking through off their own backs, many promising new artists out their simply don’t know where to start or how to maintain a successful promotional campaign.

How to promote your music online

How to promote music in 2020

It should go without saying, but first and foremost, making great music needs to be your primary focus. You can follow all this advice to the letter, but if your track, EP or album isn’t well-written, tight instrumentally and professionally produced, you’ll fall at the first hurdle.

Now that’s out of the way, let’s look at the best ways to promote your music independently in the modern music landscape.

You can watch our Unsigned Advice video or read on to learn more!

Build a website & mailing list

Creating a slick, professional website as a base for your online presence is vital, but perhaps even more important is building a large & dedicated mailing list.

Your website should obviously include links to your music, bios, images and tour dates, but make sure to also include a mailing list sign up form. Email marketing offers direct access to the inboxes of people most likely to engage with your music.

If a fan gives you their email address, it means they want to hear from you, and a message direct to their inbox about your latest release or upcoming tour is much more likely to reach them than a social post that can be restricted by a platform’s limited reach.

Resources

Develop an engaging social presence

The promotional power of social media is no secret. Developing and maintaining a consistent, interesting and engaging presence across Facebook, Twitter, Instagram, and even less obvious platforms like Snapchat, is essential. Also, try and keep your profile handles consistent to make things easier for people searching for you online.

There’s an insurmountable amount of advice out there on how to manage your social channels, and things are constantly changing across every platform. Look through some of these helpful resources for more info on how to run and make the most of your social media presence.

Resources

Get playlisted

You can’t afford to ignore streaming and playlisting. Playlists across Spotify, Apple Music, Deezer and other platforms reach hundreds of millions of listeners across the globe, racking up billions of streams. Getting your track into a popular playlist can help you rack up thousands of streams. That’s not only great awareness but also royalty earnings in your pocket.

While getting your music placed on curated playlists is great for awareness and credibility, being placed on algorithmic playlists like Discover Weekly can make a big difference to your stream count. So it’s worth persusing all possibilities.

Get press & blog coverage

If your music featured by music publications, whether that’s mainstream mags or niche blogs and webzines, those placements can help build hype and give you the credentials to take your music career up a level.

Hiring a professional PR executive to handle your campaign is generally the best way to get great coverage. But this isn’t always affordable or possible for a new artist with a limited budget.

Do-it-yourself PR is an option for artists without a big enough budget. But it’s important to approach blogger and journalist in the right way. Firstly, you’ll need to create an electronic press release. This should contain all the essential info about you & your music. The resources below offer advice for musicians who want to take PR into their own hands.

Resources

Music videos

An exciting, interesting and original music video has the potential to go viral online, even if the track isn’t a hit.

Don’t be afraid to think outside the box when it comes to creating a video for your latest release. Think about the kind of videos from acts like OK GO and Childish Gambino that have blown up thanks to online traction. They’ve had something unique and intriguing about them, whether that was a deeper underlying message or a quirky theme.

You might want to develop and a standard music video or live performance-based visuals – which is perfectly fine. But investing thought, time and effort into your videos has the potential reap huge rewards.

Surround yourself with a strong team

You might prefer the lone-wolf approach to promoting your music, but there can be huge benefits to surrounding yourself with a great team of like-minded people. If you have a team of well-connected individuals who are passionate about your music all working in your interest, it stands to reason that your chances of success will increase.

If you can put together a team of friends who’ll help you free of charge, or for a cut of eventual earnings – great! But sometime, you’ll need to acquire the services of professionals to help give you the edge in the competitive music market. Whether that’s a PR person, a radio plugger or promoter/booker, there’s nothing wrong with accepting help.

It’s also a good idea to get yourself of a great manager. Again, make sure they’re passionate about your music and believe in you as an artist. A manager who’ll go above and beyond for you is worth their weight in gold.

Know your audience & focus on your niche

Where and to whom you market your music can make all the difference. Thriving music subcultures exist in all corners of the world, some huge and sprawling, some small and dedicated. Finding, knowing and exploiting your musical niche is key to your promotional campaign.

It might sound obvious (and it should be) but if you’re a metal band, play metal venues, join a metal community and win metal fans. If you’re a rapper, find rap venues, join rap communities and win rap fans. And so on.

But niches aren’t always defined by genre. If your music has more widespread appeal, start locally. People generally want to see an artist from their area succeed. Take advantage of this mentality and grow your fanbase close to home to before expanding nationally or even globally.

Play live often & make an impact

Obviously this is much more difficult in the Covid-19 era, but gigs and tours offer an invaluable way to connect with fans. Get booked at nearby venues, play awesome sets for local music fans and you’ll quickly develop a strong, new fan base. But remember, you have to make them remember you, so be memorable.

Once you’ve built up a local following, you can head out on the road, taking on new music scenes city by city or even country by country. If this sounds too easy & simplified – that’s because it is. Touring and playing gigs night after night is hard work, but if you’ve got a killer live show, the rewards will speak for themselves.

Promoting your music independently may be easier than ever before, but it’s still a huge challenge to get heard. Hopefully, these tips and resources can help you on your way to success.

If you need help launching your career or promoting your next release, our PR and social media experts can help. Find out more here.

Do you have any advice for promoting music independently? Or any thoughts on these tips? Let us know in the comments below.

10/26/2020, Houston // KISSPR //

After dedicating your heart and soul to music creation, are you left confused about getting the audience? Many talented musicians do not come to the spotlight because despite having brilliant potential, they do not know how to promote their music. A good product or service is useless if no one knows about its existence. Great music combined with great marketing is the right recipe for success. However, most upcoming musicians are not in a position to spend big on marketing their music. BrighterFace.com is an affordable music promotion service for new and small musicians with a limited budget who would like to get their music broadcasted to music lovers.

If you have ever searched online for the keyword “how to promote your music?”, then you would have come across the following strategies for promoting your music:

1) Build a website and upload your music there.

2) Increase your social presence and then promote your music to followers.

3) Upload your music to music based sites and forums.

4) Partner with music blogs and advertise on these blogs.

5) Get your music on top music streaming sites.

6) Take advantage of music PR sites.

The above-given methods are too general and time-consuming. In reality, making a website or a social profile and expecting people to find it out somehow doesn’t get substantial results because there are already millions of sites and social profiles out there online and adding one more to it doesn’t make any sense unless there is additional marketing done to increase its visibility. Promoting your music on Soundcloud, social media, Spotify, YouTube or any other music-oriented site takes the right marketing steps and skills to get your music being noticed by others. Additionally, most music promotion services and companies charge exorbitant prices which makes it impossible for new musicians to avail their service.

Music promotion spreads your music, grows your fanbase and advances your career.

In the past music promotion was taken care of by industry professionals. But today the power of music promotion is back in the artist’s hands.

  • Make good music
  • How to get verified
  • Get music press
  • How to build a fanbase
  • How to share new music

It’s a lot of work. But with the right plan you can grow your music on your own terms and share it successfully in a way that fits your vision.

Making strong music promotion part of your music marketing plan includes online tools like digital distribution, social media and email, as well as traditional means like live shows, press kits and mailing lists.

How to promote your music independently:

  1. Make good music
  2. Get verified
  3. Write a music press release
  4. Build a fanbase
  5. Share your music
  6. Share on social media

1. Make good music: You need great tracks first

Let’s get this out of the way right now—if you want to do good music promotion you have to start with good music.

It can seem like promotion muscle is all it takes to push a track to the top. But if the music you’re promoting doesn’t have something to offer to listeners you won’t get anywhere.

Do your best to make your music as compelling as possible before you start your promotion.

That means take your time to produce great tracks, perfect your mix and master your music to create your final product.

When you’ve finished tracks you’re proud of you’ll have the confidence to set goals and promote yourself enthusiastically online.

Making the best music you can is a commitment to your fans and listeners.

How to promote your music online

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How to Set Realistic Music Promotion Goals in 5 Steps

How to promote your music online

How to Separate Inspiration from Impersonation in Your Songwriting

2. How to get verified: Make it official on every platform

Verified pages are the best way for you to manage your presence on different platforms.

Good music promotion means controlling your messaging everywhere fans come into contact with your music.

It’s not enough to just to have music or content available on a platform, you need to own your space there and make it work for you.

Verification is part of creating a trusted online presence. Luckily most platforms offer paths to verify that aren’t too complicated.

Here’s an in-depth look at how to get verified on socials and streaming platforms and why it matters:

How to promote your music online

Metadata 101: Why Metadata Matters for Your Release

How to promote your music online

How to Get Verified on Spotify and Apple Music

3. Write a music press release and reach out to playlists and blogs

The music media is a powerful force in music promotion.

Coverage from even a small music press outlet can do a huge amount to bring your music to a wider audience.

It’s the same with playlists. The biggest ones have hundreds of thousands of followers and daily listeners.

But trying to find coverage is hard and getting tastemakers interested in your music is an intimidating task. But it’s worth it for the huge amount of traffic they can generate.

Here’s how to get started finding out where—and how—to reach out.

Who to contact

Music blogs are some of the most influential tastemakers out there.

The biggest names like Pitchfork and Stereogum have broken countless artists to the mainstream. But smaller blogs can have a surprising amount of influence.

Look for blogs that are posting tracks and artists like yourself and find out how to contact them.

Streaming playlists are another major player. Playlists aren’t exactly media outlets, but they’re still key platforms for promotion.

You can’t exactly submit directly to the big branded playlists, but there are tons of user generated ones that can help you move up the ladder and get noticed by other curators.

Identify which playlists to shoot for and contact the users who curate them.

Reaching out

How you contact your industry connections is just as important as who you reach out to.

There’s a lot of do’s and don’ts when it comes to reaching out for coverage, but in general you will benefit from adding an electronic press kit to your website.

Find out more about how to promote your music with blogs and playlists:

Are you promoting your music?

DropTrack gets your music heard by industry influencers.

How Can DropTrack Help You Promote Your Music?

Promote Your Music

Share your music with your list of contacts or submit to our directory of industry influencers.

Collect Feedback

What do they really think of your music? Listeners can add comments and indicate their support.

Analyze Your Audience

Who’s engaging with your music? We’ll tell you with real-time reporting.

How does it work?

How to promote your music online

How to promote your music online

How to promote your music online

How to promote your music online

How to promote your music online

How to promote your music online

What are customers saying?

My track was placed in radio playlists, and reached Top 3 on French radio after sending out as a promo with DropTrack

My song was placed in a TV show after sending it to a music supervisor on DropTrack

I got my first vocal trance release signed after sending the demo through DropTrack

With DropTrack I deliver my new tracks to big dj’s who can play them on radio-shows

DropTrack produces professional and custom looking campaigns, which are excellent when trying to get the attention of major labels

Adam Somogye, Local Heroes

The thing I really like with DropTrack is the possibility to put personal names in emails. Also it’s quite simple to use

Are you promoting your music?

DropTrack gets your music heard by industry influencers.

What Can DropTrack Do For You?

Promote Your Music

Share your music with your list of contacts or submit to our directory of industry influencers.

Collect Feedback

What do they really think of your music? Listeners can add comments and indicate their support.

Analyze Your Audience

Who’s engaging with your music? We’ll tell you with real-time reporting.

How does it work?

How to promote your music online

How to promote your music online

How to promote your music online

How to promote your music online

How to promote your music online

How to promote your music online

What are customers saying?

My track was placed in radio playlists, and reached Top 3 on French radio after sending out as a promo with DropTrack

My song was placed in a TV show after sending it to a music supervisor on DropTrack

I got my first vocal trance release signed after sending the demo through DropTrack

With DropTrack I deliver my new tracks to big dj’s who can play them on radio-shows

DropTrack produces professional and custom looking campaigns, which are excellent when trying to get the attention of major labels

Adam Somogye, Local Heroes

The thing I really like with DropTrack is the possibility to put personal names in emails. Also it’s quite simple to use

As a musician you want your work to be heard and appreciated. The internet is a great way to reach a larger audience than you would by just gigging locally. Below, we present a few ways to improve your online presence and get your work noticed.

While it certainly hasn’t ever been as easy to promote your music as it is today, thanks to the internet and technology in general, the effortless ability to promote and publish your music online has been a bit of a double edged sword.

Sure, it takes next to nothing to post your music on online and start pushing traffic to your channel – but no one else is facing barriers or obstacles to share their music, either. This is turned the music world into its most competitive form ever, and you have to be really smart, really strategic, and really savvy about how to promote your music online if you’re going to have any success at all.

Here are some tips and tricks to help you hit it out of the park!

Set Up A Website RIGHT NOW

You cannot afford NOT to have a website up and running today if you’re serious about exposing as many people as possible to your music.

Not only are self hosted website options less expensive today than they have ever been before, but there’s also more technology, more tools, and more opportunities to promote your music with a website today that really makes the process as drop-dead simple as it could be. Starting a blog for income is a good side gig, as well as a good way to promote your work.

Without a website, you’re losing a lot of visibility that other musicians are taking advantage of. Every moment that goes by without you having a website up and running is costing you a world of exposure you might not ever be able to get back.

Set up your website TODAY!

Get on YouTube RIGHT NOW

YouTube is one of the world’s most frequently visited websites, with hundreds of millions of people spending billions of hours every month watching videos and content on this platform.

Some of the world’s biggest musicians and stars have exploded their popularity on YouTube first and foremost, with the most well-known artist coming from YouTube having to be Justin Bieber.

He posted a video on YouTube, it got noticed by Usher, and the rest is music history. Love him or hate him, he’s one of the most successful musicians of the past decade and isn’t showing any signs of slowing down anytime soon – and it’s all thanks to YouTube.

Best of all, you can use YouTube 100% free of charge while at the same time taking advantage of all the marketing and advertising resources that Google will cover for you. YouTube works its tail off to promote relevant content, and if you are sharing music that’s exciting, interesting, and engaging you’ll have the full weight of this platform behind you when it comes to getting exposure.

Utilize Social Media Every Day

Social media has completely transformed our world in a way that most never could have expected or anticipated before, and you’ll want to use everything that social media has to offer to figure out how to promote your music online.

All of the major social media platforms – Facebook, Twitter, Instagram, and Snapchat – are incredibly inviting to musicians and artists. They are 100% free to get up and running, really easy to use and intuitive to scale, and if you launch a viral hit on one of these platforms the odds of someone that can help you further your career are pretty solid.

The key to using social media when you’re looking to figure out how to promote your music online, however, is consistency.

You need to be posting on all of your social media accounts with real regularity, building up followers that can come to expect specific releases on specific platforms on specific days of the week. There are a lot of musicians and artists with amazing talent and music that aren’t getting any exposure that they probably should simply because they don’t have the dedication to stick to a posting schedule like this one on social media.

Don’t let that happen to you!

Add Your Music To ALL Of The Online Streaming Services

iTunes, Spotify, Google Music, Amazon Music, and all of the other major streaming services out there give every artist – from the least known musicians to the most well-known international superstars – the opportunity to add their music to their streaming services.

Not only with this help you get a tremendous amount of exposure (millions and millions of people stream music every day with the services, and all of them are always looking for something new), but you’ll also be able to start earning money right out of the gate every single time your songs are played.

You may not end up making Taylor Swift money with your first few tracks that you add to these online platforms, but it’s wonderful to be rewarded for all of your hard work and to have your talent validated receiving any royalty check in the mail just because people are grooving to your music!

Best of all, all of the major streaming services utilize discovery tools that help new artists get recognized when they may not have been recognized otherwise. The best platforms out there are very democratic in how they share and highlight new music from new artists, and if you get an opportunity to be discovered on these platforms you’ll be able to have your songs heard by millions without any heavy lifting on your end.

Collaborate With Other Artists

One of the most effective ways to figure out how to promote your music online is to piggyback off of the success that other artists are already enjoying while at the same time sharing all of your resources together.

Music today is incredibly collaborative, and if you get the opportunity to hitch your wagon to a shooting star – while putting in your own heavy lifting and elbow grease to make your collaboration a success – the sky really is the limit.

Not every collaboration is a wonderful success or smash hit, but when you have everyone pulling in the same direction with you your odds of creating something really special are a lot greater than if you tried to go it alone when unlocking the puzzle that is figuring out how to promote your music online today.

Nicholas Rubright

The internet has forever changed how music is shared and consumed. Music fans used to walk into a record store to purchase full albums. Now, music is available online, just a few clicks away, and mostly for free.

As a musician, it’s in your best interest to be in the places people are looking for music. Not only do you want your music to be on the biggest services, which you can get on easily through a music distributor, you want new fans to be able to find you through newer services and blogs as well.

Here are 10 websites and apps to upload, share, and promote your music that you may not have considered yet.

Note: This article includes affiliate links where the author may receive a commission.

Dozmia is a new music streaming service that aims to connect new music with the fans who are looking for it. The app currently has many ways to discover new music that are friendly to new artists, such as a Discover page featuring new releases immediately after they’re uploaded, search functionality that promotes new music to users based on queries for similar sounding mainstream artists, and playlists that feature the most played tracks (which at this point are easy to get into just by inviting a few friends to the service).

With a mission to recommend new music to users based on the quality of the music instead of an artists popularity, uploading to Dozmia makes sense for almost all independent musicians and labels who are trying to promote their music online.

Many things that spread virally online start on Reddit. This makes it a great place to promote your music. However, before you dive in and start sharing your music on the website, it’s important to become a redditor.

Reddit is a community of passionate users, and they hate self promotion. If you go on Reddit and simply post your music, the community will tear you up, and it can be hard to recover from this. Become a part of the Reddit community, then share your music with them.

YouTube is one of the biggest sources of music discovery online, so it’s no question you need to have your music on here. If you don’t have the budget to create a full fledged music video, put together a lyric video. When you upload your video to YouTube, make sure you take the appropriate steps to make sure it’s easy to discover through recommendations, YouTube search, and even on Google search results, which be especially valuable in driving organic traffic to cover videos.

Don’t just upload your music video to YouTube – promote it.

While YouTube is the biggest video sharing site on the internet, and one of the main sources of music discovery, it’s also extremely competitive. Less competitive sites like Vimeo and DailyMotion can give you a chance to promote your music to different communities.

Getting your music reviewed by music blogs is a great way to reach people who are most interested in seeking out new music. Instead of sending your music to every blog in existence, find blogs that may be interested in your type of music with services like HypeMachine, take the time to build relationships with blogs in your niche by following them on Twitter, commenting on their blog posts, and sharing their content before reaching out.

Every musician hopes to play in front of a large crowd, but for this to happen, people need to know about your shows. Concert discovery apps like Bandsintown and Songkick make it easy for concert goers to discover new shows in their hometown, so make sure your next event is listed in these apps.

If you already have a fan base, selling your music and merchandise online is a great way to start monetizing them. Bandcamp and BigCartel make it easy to list your music and merchandise, then sell it on your website and social media accounts.

Social media sites come and go, but email is forever. As a musician, your email list is your most valuable asset. If you’ve built up an email list, then every time you release new music or merchandise, you can generate some sales simply by sending an email to your subscribers.

If you haven’t started an email list yet, you can start now with services like MailChimp or Aweber. Once you’re set up, start growing your email list as soon as possible.

Social media sites like Twitter, Instagram, and Facebook provide great opportunities for people to find their next favorite band. For effective social media music promotion on Twitter and Instagram, get in front of people looking for something to listen to by using genre based hashtags like #rock or #jazz. For Facebook, post engaging content to grow your audience organically through likes, comments, and shares.

Every serious musician needs a website that prominently displays their newest music and merchandise. Uploading your music to new services and websites is great, but a website is something you own, and having full control over your fans experience enables you to do whatever it takes to sell more music and get more mailing list signups.

If you don’t already have a website, you can hire a developer to build one for you, or use a service like Wix to get things going quickly. When using these services, they usually default to hosting your domain as a subdomain to theirs (for example, yourbandname.bandzoogle.com). Instead, make sure to get your own domain so you get all of the SEO benefits.

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Get your music in front of thousands of music fans. Submit your music to Dozmia!

How to promote your music online

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If you are a musician, you need to find the best ways to promote your music and get it out there to the masses. These days, if you are not taking advantage of the Internet, you are not reaching nearly as large of an audience as you could. The Internet has changed the music industry forever, and in many cases, for the better. Musicians, singers, songwriters, etc. get better and more exposure, and are able to reach out to much larger audiences. But, you need to know how to use the Internet to your advantage. Here are some tips that will help.

  • Get On YouTube – You really should have your own YouTube channel. This is how a lot of unknowns become known, and you could get discovered. Just look at Arnel Pineda. He had some YouTube videos posted. The next thing he knew, he was contacted by Neil Schon, and now he is the lead singer for Journey. You could be the next such success story.
  • Use Apple Music/iTunes – This is considered to be the default service for Apple products, and it is one of the best for hosting music online. In fact, it has the largest online music library anywhere in the world. This is where people are discovering new music, and you can get your music discovered here as well.
  • Use Wix Music – You need to have a great music website, and Wix Music is the tool you need to create it. This tool is an all-in-one online marketing solution, and it provides you with all of the tools you will need in order to promote, sell, and distribute music on the Internet. Sell your music with no commissions, right from your own website. It is easy to make sales and earn money from your music when you are using Wix Music.
  • Promote Shows – There are sites you can use to promote your upcoming gigs so everyone will know when and where you are performing. Two of our favorite sites are Bandsintown and Songkick. These sites can be connected to your Wix Music site, so information such as new tour dates, ticket purchasing, etc. can be updated automatically without having to do any extra work.

Tools You Need to Start Using Now

There are loads of online tools that you can use to start promoting your music online now. In fact, if you aren’t using these tools, you aren’t getting the most out of the Internet for your music. For instance, if you want to bid on bookings, Sonicbids is a great site that lets you create an EPK and send it to promoters in order to get new gigs. Other tools you should be using include:

1. Bandsintown

This tool will integrate with Facebook so you can build a standalone community for your music. Others who list the same influences as yourself will receive recommendations to check out your music.

2. Songkick

This is a tool that is much like Bandsintown. Even though it is pretty much the same, it never hurts to promote on as may sites as possible. Upload your upcoming gigs to both sites, and get more chances to get noticed.

3. Topspin

You need to stream your music, but you also need to email fans to let them know about new music, events, etc. You can do both with Topspin. This is a complete music store that will have all of your music and merchandise (wearable clothing magnets, shirts, photos, etc.) for sale.

4. Social Media

These days, artists need to take advantage of social media for promoting their music online. Sites you should be using include Facebook, Twitter, Snapchat, and Instagram, so you can send out information, photos, and videos.

Are you an up-and-coming artist who’s looking to break through? Do you already have your own songs but don’t know how to promote them?

If you answered “yes” to either of these questions, this article is for you. Here at Music Business Accelerator, we know all the places that you can use to kick-start your music career.

Where Can I Promote My Music on the Internet?

The first question that needs to be answered is what websites can you use to promote yourself or your band. Nowadays, it is very hard to push through all the competition. Things can get even tougher if you don’t have a manager, which, lucky for you, is exactly the case for most music rookies.

However, you have to start somewhere, and Music Business Accelerator can show you exactly where. Let’s start with some of the most famous sites that you can use to promote your music. Don’t forget to check out what other ways we can help you get started in the music industry.

How to promote your music online

YouTube

This is a no-brainer! YouTube is growing each and every day. Did you know that about 5 billion videos are watched on YouTube day in and day out?

Start by creating a YouTube account with your artist name or your band’s name. Coming up with a catchy name for your channel could potentially boost the traffic.

Be sure to make your channel look as professional as you can before you upload any music videos. That means that you need to take care of your channel’s banner and profile pictures. Call up a professional photographer, edit the photo, and once you are sure that the photo couldn’t be improved upon, it’s show time.

In order to increase your views, you need to be consistent. The most popular YouTubers upload almost every single day and their subscriber count is increasing rapidly.

That said, you should think of something interesting that can bring more people to your channel. You could do video logs (vlogs) from time to time, just to keep the content fresh. Also, you have to read YouTube’s regulations because breaking them will result in a strike; three strikes mean that your account will be banned.

A downside of promoting your music on YouTube is the fact that the competition is really huge, and it isn’t only music channels, but everyone. 300 hours of video are uploaded every single minute on YouTube.

Either way, don’t let these numbers scare you. Just make sure to make quality content.

Spotify

Spotify is definitely one of the most popular mobile and desktop apps today. You see, Spotify has almost every music artist in its libraries. It would be fantastic to get on that list, right?

Now, you must think that there is no chance that you can compete with all of those well-known artists, but it’s possible. Spotify has a “discover” section where new artists post their music. You can use that feature to promote your new songs.

Twitter

Twitter is still one of the most used social media platforms today. If you already have an account, use it to promote your new tracks. To be exact, you should use hashtags (#).

People can find their new favorite artists just by searching through hashtags. You should use something like #music, #rock, #rap, #newsong, etc., though there are those who advocate more unique hashtags so that your tweets don’t get drowned in a sea of tweets that feature those widely used hashtags. Put enough music-related hashtags in your tweets to make them easier to find, but not too many as to make them look like spam.

Guess what? If people find your tweet, they’ve found your music.

How to promote your music online

Instagram and Facebook Advertisements

One of the best ways of promoting new products is by using paid advertisements on Facebook and Instagram. For you, your product is your music.

The downside of this is that you will have to pay for ads, of course. But if you stuff is good enough and you know who to target, it can totally pay off. Usually, people promote their music on Instagram or Facebook by making music videos and turning them into sponsored ads. You may want to do that as well.

Make a professional music video that can instantly grab viewers’ attention. You only have about 60 seconds or less so make them count.

Influencers

Step No. 5 on our list is also associated with social media platforms. Influencers are people who are viewed as some sort of authority figures, experts, or generally popular folks on social media.

Your main focus should be Instagram as it is currently the most popular social media. You will have to pay the influencer that you choose to contact, but this method almost guarantees views.

The better the influencer you find, the better the chances of you getting heard. You should reach somebody that has over 5k followers at least and negotiate the details with them. Their contact details are usually in their profile’s description.

Your influencer can post your music on their Instagram story or make a post with a link to your profile. Either way, you will get views.

Music Blogs and Forums

There are hundreds of music forums today. Search the internet and find as many music forums as you can. Then go through them and check how many people actually log into them.

The final step is to create an account and start posting fresh new articles that promote your music. Another good method is to find a blogger (or become one) that is willing to use your music for their content.

It isn’t easy coming up with new topics every day, so many of them might be quite interested.

Apple Music/iTunes

Another very popular music service that thousands of people use. This method is similar to Spotify in that iTunes also has a section that people can use to find new artists.

This could be an excellent way of becoming someone’s new favorite musician.

The Final Verdict

Well, fellow musician, we hope that this article helped. If you want to learn anything else that’s related to the music industry, Music Business Accelerator has many other interesting topics in store.

Feel free to go through our website and find the answers to your questions. Remember, getting your break is hard work, so use the above methods and stick it out until you achieve what you set out to do.