A personal Profile on Facebook is easy to open. If you don’t already have a personal Profile set up on Facebook and you want to engage and develop social connections for your business, run (don’t walk) to Facebook and set up an account. Facebook makes it super-easy. Right from the home page, enter your
First and last name
E-mail address (and then again as confirmation)
After entering the necessary personal information, click the Sign Up button. You now have a Facebook personal Profile.
On the Facebook home page, you may be tempted to click the link below the account creation fields that says Create a Page for a Celebrity, Band, or Business. Don’t click it! This link creates a business account. A business account has limited functionality; it’s for people who don’t already have a Facebook personal Profile and who want to only administer a business Page and run ad campaigns.
When you create a business account, you won’t be able to interact on Facebook in a normal way. It’s very limiting. According to Facebook, you won’t be able to share other posts, like Pages, or comment.
You won’t be able to view personal Profiles, and worst of all, business accounts can’t be found in a search. There might be rare situations in which you need this type of account, though, and for such cases, you can find the instructions for opening a business account at the end of this chapter.
Some people worry that visitors will see the connection between their personal Profile and the business Page they create, so they make a bogus personal Profile before they open their business Page. This isn’t recommended. Besides, Facebook frowns on creating fake accounts. Facebook might delete all your Facebook accounts if it discovers that you’ve been creating fake Profiles. Don’t risk the wrath of Facebook by setting up a bogus account!
Be assured that people who choose to connect to your business Page won’t be able to see that you’re the Page owner or Admin (administrator), or have access to your personal Profile, unless you change your Page settings to list yourself publicly as an Admin of the Page.
It’s all very clear from Facebook’s side: You may create business Pages only to represent real organizations of which you are an authorized representative. There’s no pretending to be someone you’re not. In other words, even if you intended all along for the account you created to be just a great joke, Facebook lacks a sense of humor in that regard.
It’s important to note that it’s against Facebook policy to create a personal Profile that uses the name of the business — as in O’Grady’s for the first name and Cleaners for the last name. If you do create a personal Profile for your business in this fashion, Facebook can (and will) delete all your accounts, and they won’t be reinstated.
Facebook will let you migrate your personal Profile to a business Profile Page, sometimes called a business Profile.
If you already have a personal Profile with your real name, with many Friends who are actually business connections, you may want to explore the subscribe option and/or build a business Page and ask everyone to like it.
If your personal Profile has been functioning as a business, with a business name (like the O’Grady Cleaners example above), you may want to change the account name to your real name and then explore the Subscribe option and/or build a business Page and ask everyone to like it.
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Create a Page for Your Nonprofit
A Page gives your nonprofit a voice and presence on Facebook. Having a Facebook Page connects you to a global network of over a billion people. A Facebook Page may be a good option for you if your organization wants to grow its community of supporters and create more connections and interactions with people. When people share interests and ideas on Facebook, it helps you find and connect with those who care most about your work.
- Educate & engage your community about your cause and update them on your organization
- Find and connect with new supporters who share your passion
- Inspire people to take action by spreading the word, attending events, volunteering or donating funds
- Fundraise Directly
- Say Thank you
- Inspire others to fundraise on your behalf
- Go live while raising donations
How-to Create a Page
- Go to facebook.com/pages/create.
- Give your page a title (Organization Name)
- Select ‘Company & Organizations’ as your Page type
- Select your Page subcategory
- Add a profile photo (Organization’s Logo)
- Add a cover photo that showcases your programs (820 pixels wide by 312 pixels tall)
- You can access your Page from the left hand bookmarks on your personal Profile
- For further questions about creating a Facebook Page please visit the Facebook Help Center
First of all you will need your own Facebook account. If you don’t already have one, you can go here and register: www.facebook.com/r.php
Once you are logged into your account, go here to create your page https://www.facebook.com/pages/creation
On the next screen you will have the option to set up your page as a ‘Business or Brand’ or as a ‘Community or Public Figure’ – the community option is best for local councils.
You will then be asked to give your page a name – (the best option here is the name of your Town, Parish or Community Council) and a category (there isn’t a category for local council, so we’d recommend choosing ‘Government Organisation’). When you have done this, click the ‘Continue’ button.
The next screen will give you the option to upload a profile picture if you have one. Don’t worry if you don’t, you can just click the ‘Skip’ button and upload one later. If you don’t have a logo, you can use a picture of something that represents your community, such as your village sign.
Following that, you will be given the option to upload a cover picture. This will show in a banner shape across the top of your page and should be at least 400 pixels wide. Don’t worry if you don’t know how big your picture is, Facebook will check for you and give you a message if it isn’t big enough. Once you’ve uploaded it, you will be able to click and drag it to position the picture in the allotted space.
So that’s it. You will then be given the option to invite your Facebook friends to like the page. Click on the ‘Invite’ button next to the ones you would like to send a message inviting them to like the page.
Next week we’ll publish a guide to optimising your Facebook page, so follow us on Facebook to see updates.
When setting up your Facebook business page, you might notice the URL is a bit, well, ugly. It’s also long and, therefore, difficult for people to remember. The initial URL that Facebook gives to a business page will include a variety of numbers after the www.facebook.com/ that have nothing to do with your business. A long URL like that makes it difficult to tell people how to find your Facebook page and it will look bad on your business card or other marketing materials. Luckily, Facebook does have an option for those of us seeking a shorter, cleaner version of the link: a custom Facebook business page URL (a.k.a. a ‘vanity’ URL or, as Facebook calls it, a “username”).
We’re here to teach you how to set up a custom URL for your Facebook business page! Gone are the days of having a Facebook URL the length of your arm. Follow these guidelines to set up your custom Facebook business page URL :
Step 1: Go to your business page and click on “Create Page @Username” on the left side of your page.
Step 2: Enter a username/custom URL.
Step 3: If the username isn’t already taken, click “Create Username.”
When choosing a custom URL, keep in mind Facebook’s guidelines for creating a username.
Having a custom Facebook business page URL gets you one step closer to leveraging your social accounts to their full potential. Now that you have a custom URL, you can remember it easier and so can your followers/potential customers! There are billions of users on Facebook, so the sooner you are able to create a new username for your page, the better – usernames get taken quickly, especially if the name is common. Always remember that your custom URL should be memorable and relatable to the business.
We hope this information will help your business get off to the right start on Facebook! If you’re wondering how to set up a Facebook business page in the first place, check out our blog on how to do so here . Aspen Grove Marketing is your local digital marketing business, and we are here to educate and help guide you through the world of social media marketing. If your business needs to join the social media party, contact us today!