How to view 3d halloween characters in ar using your phone

Joe Fedewa is a Staff Writer at How-To Geek. He has close to a decade of experience covering consumer technology and previously worked as a News Editor at XDA Developers. Joe loves all things technology and is also an avid DIYer at heart. He has written thousands of articles, hundreds of tutorials, and dozens of reviews. Read more.

Halloween is the time of year when people like to get a little spooky. Your home might already be decked out in ghosts and skeletons, but Google’s 3D augmented reality (AR) objects can take it to the next level.

You may not know this, but Google Search has the ability to put 3D objects in your environment through augmented reality. This feature doesn’t require any special apps, it simply works from the browser on your iPhone, iPad, or Android device.

The 3D objects include dinosaurs, a wide variety of animals, planets, and other miscellaneous things. Google also includes a handful of objects specifically for Halloween:

  • Ghost
  • Dancing skeleton
  • Jack-o’-lanterns
  • Dog in a hot dog costume
  • Dog in a pirate costume
  • Cat in a witch hat

To put these spooky (and silly) objects in your world, you can use the Google app (iPhone, iPad, or Android) or the Google website in a mobile browser such as Chrome.

The objects can be found by searching for them. The terms you can use include “Halloween,” “Jack-o-lantern,” “human skeleton,” “cat,” “dog,” and “German Shepherd.”

How to view 3d halloween characters in ar using your phone

Next, after searching for your desired AR Halloween character, scroll down on the main results tab and look for the 3D object card. Tap “View in 3D” to see the object in full screen.

How to view 3d halloween characters in ar using your phone

From here you can move the object around your screen with your fingers as well as pinch in and out to resize the 3D character. To put it in your real-world environment, tap “View in Your Space.”

How to view 3d halloween characters in ar using your phone

You will see a prompt to move your phone around to help the AR technology analyze the space and determine how much room is available. The object will then appear. You can move the Halloween object and scale it with your fingers.

Tap the camera shutter button in the center of the screen to snap a photo.

How to view 3d halloween characters in ar using your phone

Drag the card open from the bottom of the screen to see related Halloween objects. Tap one to place it on your phone’s screen.

How to view 3d halloween characters in ar using your phone

That’s all there is to it! Go forth and add some of Google’s 3D AR Halloween spookiness to your world.

With Google’s 3D objects, you can put virtual animals in your real world. (Plus some other options.)

How to view 3d halloween characters in ar using your phone

Google’s got AR tigers and more.

I’ve been spending quarantine making imaginary animals in my home. One thing that might have felt like a passing fad, but still gets people’s attention (at least according to the new likes on my old Twitter thread about it) is this list of augmented reality animals that I dropped into the real world through Google search. That’s right. AR animals, now that we’re all becoming stay-at-home people for a while and can’t go to zoos or pet shops, are a thing. Google has recently added even more AR searchable things like skeletons, microscopic cell structures, but animals ( and now, dinosaurs ) are probably more adorable.

If you’ve been curious, and haven’t tried it yet, I have some tips. whether or not you’ve cared to watch the Netflix smash hit Tiger King .

Everything Apple

First I saw some news stories linking to my Twitter thread. Then, my first-grader son asked what another kid was doing on his school video chat: It turns out she was making a cat appear on her head, and in her room, all via AR. It’s because of them, and you, that I’m giving you my 2020 version of How to Make Magic Animals Appear.

The easy way is directly below. Keep scrolling for two other methods to put virtual animals in your mixed-reality world.

Google search now has AR this morning. I just conjured a tiger on NJT. The feature works for some animals right now (iOS, ARCore phones)

First off, the easy way

Google put 3D objects into Google search over a year ago. To find them, you need to search on Google for the right ones. Think of an animal. Type it in. See what happens. Google has a lot of animals, and also some space objects like planets and satellites via NASA. And the list of 3D objects may increase, based on indications from Google and Apple .

First make sure you have an AR-ready device. For iPhones and iPads, you’ll need iOS 11 or higher. And that’s not older than an iPhone 6S or SE, or a third-gen iPad Air, or fifth-gen iPad, or any iPad Pro. Or, a seventh-gen iPod Touch. (Yes, Apple’s model naming gets super confusing.)

CNET Review

Apple iPad Pro 2020 (12.9-inch)

How to view 3d halloween characters in ar using your phone

Android phones need to be ARCore compatible, which includes a lot of models running Android 7 or later. Here’s a helpful list of all the phones that 9to5Google compiled.

Then launch Google Chrome (or Safari on an iPhone or iPad), search for your animal — it doesn’t have to just be a tiger — and somewhere on the page will be a Google information box that also has a “View in 3D” button.

See that “View in 3D” button? That’s your AR link in Google Search.

Click on it, then a viewer will appear showing where you can place your virtual animal. Move your phone around as it instructs, so it can scan your floor. Leave some extra space to place it.

Congrats — you have an AR animal!

Pinch to zoom to make it bigger or smaller.

What if you don’t see the 3D button? I’ve had people ask me this. You might be browsing in desktop-view mode. On iOS 13, in Safari, try tapping the Aa icon on the search bar. If you see an option that says “request mobile website,” tap on it. In Chrome, go to settings (the . icon on the lower right) and if you see “request mobile site,” tap on it.

Another tip: To record it, you could take a screenshot (tap your power and volume button or power and home button on an iPhone or iPad), or do a screen capture video on iOS if you’re fancy. Pro tip: You can add screen capture recording to your Control Center tools in Control Center settings, which easily allows you to start and stop recordings and save them to your photo roll. Or, just be in the moment and enjoy seeing your animal buddy.

Every Google AR 3D animal

I’ve hunted around and found a bunch, but a larger trial-and-error list compiled by 9to5Google includes:

  • Alligator
  • Angler fish
  • Ball python
  • Brown bear
  • Cat
  • Cheetah
  • Deer
  • Dog (bulldog, pomeranian, Labrador retriever, rottweiler, pug)
  • Duck
  • Eagle
  • Emperor penguin
  • Giant panda
  • Goat
  • Hedgehog
  • Horse
  • Leopard
  • Lion
  • Macaw
  • Octopus
  • Raccoon
  • Shark
  • Shetland pony
  • Snake
  • Tiger
  • Turtle
  • Wolf

Ahhhh, giant Sketchfab scorpion!

Option 2: Even more animals

You can download some AR-compatible apps to try on the App Store or Google Play. One free app with a ton of AR-compatible 3D objects is Sketchfab, an online 3D object repository that has its own app, and recently updated to better support Apple’s AR. It’s a little harder to browse through, but there are tons of user-created things that can be dropped into your world.

I found a scorpion, many dinosaurs and more. This isn’t a great option for kids, though: best to do with your kids and vet out if there’s anything weird on Sketchfab that isn’t appropriate or too scary.

Oh my goodness, this bear.

Option 3: Don’t forget about Snapchat

Snapchat’s wildly good face filters and AR effects offer some animal transformations and disguises, too (or, even room-altering effects , depending on the day). You’ll need a Snapchat account, and I’d suggest parents do this with kids together rather than have them play on their own — not all options may be suitable.

Once in Snapchat, the small smiley-face on the right of the larger circle at the bottom brings up face filters. You can browse through a bunch of weird and fun experiments — again, parents, vet out the scary ones; this isn’t entirely kid-friendly.

But you could try one out and have fun, and not record any of them. Or, press the shutter button (the circle) to snap, or hold to record a clip. When done, you can save locally to your phone by hitting the “save” icon on the lower-left corner of the screen, and it saves to your own photos so you don’t have to post anything online if you don’t want to.

It’s tough to invite a macaw over while you’re social distancing, so good thing we’ve got a workaround for that.

Shop By Character

Shop By Star Wars Movie

Solo: A Star Wars Story

Star Wars: The Force Awakens Costumes

Star Wars: The Last Jedi Costumes

Classic Star Wars Costumes

The Best Selection of Star Wars Costumes – And Only Star Wars Costumes!

When Star Wars first came out in 1977 with “A New Hope,” Halloween gained a new king. Since the very beginning, trick-or-treaters have had the option to dress up as classic characters like Luke Skywalker, Darth Vader, Han Solo, Princess Leia, Chewbacca, C-3PO, R2-D2, and more! While Star Wars has grown much larger since then, there’s still no better place to get all kinds of cool Halloween costumes, costume accessories, and party supplies than right here. We’ve been helping people save money on fine looks since we began, and now we have even more styles and designs to offer! We offer all and every character you can find from the Star Wars universe, and there’s no place online to get a bigger selection of amazing costumes and other items.

Be the Best Looking in the Galaxy!

It doesn’t matter what kind of costume or character you’re trying to find, we offer everything you’re looking for in various styles and at affordable prices. Get couples’ costumes for men and women (like Anakin and Padme, Han and Leia, or R2-D2 and C-3PO), or help make your little science fiction fans get an outfit they’ll love (like Darth Vader, Rey, Finn, or the ever-present Stormtroopers), and even get warm, comfy, and adorable costumes for infants as well as pets. There are lots of types and divisions of costumes you can browse, like costumes from the original trilogy such as the hero Luke Skywalker or the famous villain Darth Vader, characters from the prequel trilogy like Obi-Wan Kenobi, General Grievous and Mace Windu, or characters like Rey, Finn, Poe Dameron, or Kylo Ren from the new and ongoing sequel trilogy!

There’s still more! Find looks from Rogue One or the Han Solo movie, or special costume styles you can use to make your very own unique Jedi or Sith costume to join in the everlasting battle to decide the fate of the galaxy. You can also get unforgettable ultimate costume styles with choices like Boba Fett, Emperor Palpatine, Imperial Guards, Chewbacca, and other special characters. These costumes come with lots of great items and accessories to help make your costume look just like the character in the movies, or make the other guests at your Halloween party stare in wonder.

Get some of the fashionable looks popular this year: Darth Vader has always been and will always be a character recognizable around the world, and he’s especially popular during Halloween. Stormtroopers are a classic symbol of imperial power, great for making all the kids ready for trick-or-treating. Princess Leia is the original Star Wars leading lady, and she still has power even through the sequel trilogy. A recently-released prequel movie for Han Solo has made this classic character even more famous, and you can also get prequel costumes for Chewbacca and Lando Calrissian! The new characters in the saga include Rey—an orphan girl with incredible powers in the force—and Kylo Ren, a new scion of the Sith who has almost succeeded in taking over the entire galaxy, getting rid of the Jedi, the Republic, and his leader Snoke to claim all the power!

A Perfect Costume for Any Star Wars Enthusiast and Any Event

It doesn’t matter what kind of Halloween party or other event you’re getting ready for, these Star Wars costumes for kids, adults, and anyone else make it easy for a fun night, a fan event, a new movie premiere, and anything else. Get affordable looks you’ll love, along with fast shipping and great customer service!

Begin your AR journey.

The complete augmented reality toolkit for agencies and businesses

ZapWorks is the most robust AR toolkit for companies who want to push the boundaries of creativity and storytelling. Using the ZapWorks ecosystem, you can rapidly build, publish, analyze and scale immersive AR experiences across the complete customer journey.

Unleash your creativity with

See what’s possible

Everything you need to create AR

Whether you’re a Fortune 500, a creative agency, or a hobbyist exploring AR content creation for the first time, the ZapWorks toolkit has everything you need to succeed.

  • How to view 3d halloween characters in ar using your phone
  • How to view 3d halloween characters in ar using your phone
  • How to view 3d halloween characters in ar using your phone
  • How to view 3d halloween characters in ar using your phone


WebAR is the Zappar app technology you know and love, running in the web browser. This enables you to distribute AR experiences instantly to both iOS and Android devices.

ZapWorks Studio

Zapworks Studio enables designers and developers to create fully-customisable AR, VR and MR experiences across print, product, packaging, retail, events and much more.

ZapWorks Designer

Using Designer’s easy-to-use drag and drop interface you can quickly build multiple-scene AR experiences using tracking images, video, audio, images, buttons, web-links and more.

Universal AR SDK

Zappar’s face, instant world and image tracking libraries available as SDKs for Three.js, Unity, A-Frame, JavaScript and React-ThreeJS.

The power of augmented reality & ZapWorks

There are hundreds of different ways that you can use augmented reality, from marketing and advertising to packaging and products. Here are some of our favourites:

How to view 3d halloween characters in ar using your phone

More impactful marketing campaigns

Create more engaging, immersive and memorable marketing campaigns that blow minds, light-up faces and get shared the world over.

Interactive product visualisations

Drive sales of a product by empowering customers to visualise them in the correct context while surfacing additional information and showcasing key features. Then connect them directly to your mobile store.

How to view 3d halloween characters in ar using your phone

How to view 3d halloween characters in ar using your phone

Make your print materials work harder

AR has led to the renaissance of print. Connect your print campaigns with digital and make them more engaging, more innovative, and more accountable.

ZapWorks for Enterprise

Join the world’s most innovative businesses

ZapWorks for Enterprise puts Zappar’s 10 years of industry expertise at your fingertips, giving you everything you need to create best-in-class AR, including expert training and workshops, VIP support and quarterly performance reviews.

How to view 3d halloween characters in ar using your phone

Join the ZapWorks community

Join the thousands of AR creators across the world using ZapWorks to create compelling AR experiences that are transforming advertising, packaging, print, retail, learning & development and beyond.

Learn how Parisian VFX agency, One More leveraged ZapWorks to create a movie poster for Renault and blockbuster, ‘Solo: A Star Wars Story’.

How Italian pioneers, Viewtoo have built an AR agency from the ground-up utilising ZapWorks as their tool of choice for AR content creation.

Discover why Gray-Nicolls have turned to augmented reality and ZapWorks to bring their brand story to life in a modern and innovative way.


This article describes how to use special characters that are available through the Character Map, and how to manually type the Unicode number to insert a special character into a document. You can do this to add special characters to your documents such as a trademark or degree symbol:

More Information

You can use Character Map to view the characters that are available for a selected font. Character Map displays the following character sets:

You can copy individual characters or a group of characters to the clipboard, and then paste them into any compatible program. Or, depending on the program you are using (such as WordPad), you can even copy characters by dragging them from Character Map directly into an open document.

You can use Character Map to search for characters by viewing the Unicode character maps that are associated with each font. Select the character in the font you select to display the Unicode identifier. If you know the Unicode equivalent of the character that you want to insert, you can also insert a special character directly into a document without using Character Map.

To start Character Map and see all of the available characters for a particular font, click Start, point to Programs, point to Accessories, point to System Tools, and then click Character Map.

If Character Map is not installed, you must install Character Map:

Click Start, point to Settings, click Control Panel, and then click Add/Remove Programs.

Click the Windows Setup tab.

Click System Tools (click the words, not the check box), and then click Details.

Click to select the Character Map check box, click OK, and then click OK.

You can use one of the following methods to insert special characters from Character Map into a document in a compatible program.

Method 1

To copy individual characters or a group of characters to the clipboard and then paste them into a program:

Start Character Map.

In the Font box, click the font you want to use.

Click the special character that you want to insert, click Select, and then click Copy.

In your document, position the insertion point where you want the special character to appear.

On the Edit menu, click Paste. You can also copy characters by dragging them from Character Map directly into an open document.

Method 2

To insert a special character by using the Unicode value:

In your document, position the insertion point where you want the special character to appear.

Press and hold down the ALT key while you type the four number Unicode value for the character. Note that NUM LOCK must be on, and you have to use the number pad keys to type the Unicode character value.

To determine what the Unicode value is for a particular character:

Start Character Map.

In the Font box, click the font you want to use.

Click the special character that you want to use. The Unicode number that corresponds to the character you select appears in the lower right corner of the window.


Unicode is a character standard that represents almost all of the written languages of the world. The Unicode characters have multiple representation forms, including UTF-8, UTF-16, and UTF-32. Most Windows interfaces use the UTF-16 form. For more information about Unicode, please view the following Unicode Web site:

How to view 3d halloween characters in ar using your phone

Augmented reality is the result of using technology to superimpose information — sounds, images and text — on the world we see. Picture the “Minority Report” or “Iron Man” style of interactivity.

Augmented reality vs. virtual reality

This is rather different from virtual reality. Virtual reality means computer-generated environments for you to interact with, and be immersed in. Augmented reality (also known as AR), adds to the reality you would ordinarily see rather than replacing it.

Augmented reality in today’s world

Augmented reality is often presented as a kind of futuristic technology, but a form of it has been around for years. For example, the heads-up displays in many fighter aircraft as far back as the 1990s would show information about the attitude, direction and speed of the plane, and only a few years later they could show which objects in the field of view were targets.

In the past decade, various labs and companies have built devices that give us augmented reality. In 2009, the MIT Media Lab’s Fluid Interfaces Group presented SixthSense, a device that combined the use of a camera, small projector, smartphone and mirror. The device hangs from the user’s chest in a lanyard fashion from the neck. Four sensor devices on the user’s fingers can be used to manipulate the images projected by SixthSense.

Google rolled out Google Glass in 2013, moving augmented reality to a more wearable interface; in this case, glasses. It displays on the user’s lens screen via a small projector and responds to voice commands, overlaying images, videos and sounds onto the screen. Google pulled Google Glass at the end of December 2015.

As it happens, phones and tablets are the way augmented reality gets into most people’s lives. Vito Technology’s Star Walk app, for instance, allows a user to point the camera in their tablet or phone at the sky and see the names of stars and planets superimposed on the image. Another app called Layar uses the smartphone’s GPS and its camera to collect information about the user’s surroundings. It then displays information about nearby restaurants, stores and points of interest.

Some apps for tablets and phones work with other objects as well. Disney Research developed an AR coloring book, in which you color in a character in a conventional (though app-compatible) book and launch the app on the device. The app accesses the camera and uses it to detect which character you are coloring, and uses software to re-create the character in 3D character on the screen.

One of the most popular ways AR has infiltrated everyday life is through mobile games. In 2016, the AR game “Pokémon Go” became a sensation worldwide, with over 100 million estimated users at its peak, according to CNET. It ended up making more than $2 billion and counting, according to Forbes. The game allowed users to see Pokémon characters bouncing around in their own town. The goal was to capture these pocket monsters, then use them to battle others, locally, in AR gyms.

In 2018, “Harry Potter: Hogwarts Mystery” became the mobile AR gaming sensation. The game lets users see the Hogwarts world around them while having the ability to cast spells, use potions and to learn from Hogwarts teachers. As of this writing, the game had around 10 million downloads in the Google Play store.

Researchers are also developing holograms, which can take VR a step further, since holograms can be seen and heard by a crowd of people all at once.

“While research in holography plays an important role in the development of futuristic displays and augmented reality devices, today we are working on many other applications, such as ultrathin and lightweight optical devices for cameras and satellites,” researcher Lei Wang, a doctoral student at the ANU Research School of Physics and Engineering, said in a statement.

The future of augmented reality

This doesn’t mean that phones and tablets will be the only venue for AR. Research continues apace on including AR functionality in contact lenses, and other wearable devices. The ultimate goal of augmented reality is to create a convenient and natural immersion, so there’s a sense that phones and tablets will get replaced, though it isn’t clear what those replacements will be. Even glasses might take on a new form, as “smart glasses” are developed for blind people.

Like any new technology, AR has a lot of political and ethical issues. Google Glass, for example, raised privacy concerns. Some worried that conversations might be surreptitiously recorded or pictures snapped, or thought that they might be identified by face recognition software. AR glasses, contacts and more, like the Glass – X and Google Lens, though, are moving ahead in production and sales.

Additional reporting by Alina Bradford, Live Science contributor.

Move over, hot dog

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Share All sharing options for: Snapchat’s Bitmoji avatars are now three-dimensional and animated

How to view 3d halloween characters in ar using your phone

Photo by Amelia Holowaty Krales / The Verge

Snapchat’s quirky Bitmoji avatars now come with their own three-dimensional animations. By tapping on your phone’s screen, you can now project a 3D cartoon of yourself into the real world, where you can then have it ride a skateboard, drink a cup of coffee, or do yoga, among other actions. After creating an animation, you can then send it to a friend or post it to your story.

The move reflects Snapchat’s continued investment in both Bitmoji and what it calls “world lenses,” features where its rivals have made inroads but not quite caught up. (Snap says that about a third of its daily users play with lenses.) Bitmoji, whose parent company Snap bought last year, let users reimagine themselves as personalized emojis, which can be used both within Snapchat and in traditional text messages. World lenses, which project 3D animations onto the real world, became a minor phenomenon this year when Snapchat’s animated hot dog lens went viral.

How to view 3d halloween characters in ar using your phone

Bitmoji world lenses brings the two features together in a way that I expect that users will like. (Bitmoji have been available as lenses before, but until now they have been two-dimensional.) In April I wrote about Gabsee, a French startup creating what I described as the Bitmoji of the future: personalized, animated 3D avatars. At the time, I said it was likely that every major social network would eventually build something like Gabsee, because they made augmented reality applications feel personal in a way they haven’t yet. Snap appears to have come to the same conclusion.

To see your 3D Bitmoji, tap the rear-facing Snapchat camera screen and bring up the lenses menu. You’ll see 3D Bitmoji alongside the existing face and world lenses. Select one, and then move and scale your Bitmoji by dragging, pinching, and zooming. You can also walk around your Bitmoji. Snap says many of the animations will be longer than the standard snap length of 10 seconds, so you might need to select only part of the animation, or record two or three in a row.

Animated Bitmoji are rolling out now globally on iOS and Android.

TumbleBookLibrary is a curated database of children’s e-books, available by subscription to Elementary Schools and Public Libraries around the world.

TumbleBookLibrary Premium has over 1100 titles for grades K-6, and includes our unique animated, talking picture books, read-along chapter books, National Geographic videos, non-fiction books, playlists, as well as books in Spanish and French. Plus, the collection features Graphic Novels – a student favorite!

Subscriptions are affordable and EASY to use, and include tools to simplify your kids’ access from home as well as from your building. There are no check-out times or wait lists: the books are always available, to everyone in your institution!

It’s a great resource for tech-savvy kids, and teaches them the joy of reading in a format they’ll love.

TeenBookCloud is a curated database of e-books and other digital content for Middle Schools and High Schools, as well as Public Libraries.

The growing collection features over 1000 titles, including student-favorite Graphic Novels, enhanced e-books with full audio narration and highlighted text, classic literature, national geographic videos, and more!

The site supports a wide range of readers’ interests and levels. We’ve partnered with Orca Books and Saddleback books to bring you hundreds of High-Interest/Low-Level content. In addition, our new AP English section makes hundreds of curriculum books available to readers at the click of a button!

Subscriptions are affordable and EASY to use, and include tools to simplify your students’ access from home as well as from your building. There are no check-out times or wait lists: the books are always available, to everyone in your institution!

Educators have long known that one of the most effective ways to teach math concepts, especially to reluctant learners, is by using stories and literature.

TumbleMath has the most comprehensive collection of math stories available anywhere- all in our world famous TumbleBook format which combines animation, narration, and sound to create a compelling and enticing story book for students of all ages.

The books are all accompanied by supplementary materials such as lesson plans, educational games, plus quizzes in order to test and track progress.

TumbleMath is your one stop destination for engaging and entertaining math stories.

AudioBookCloud is a curated database of streaming audio books and is available by subscription to Public Libraries around the world.

The growing collection features over 1200 titles, including dozens of genres and interest levels. The collection includes popular literature, classics, children’s and teen books, mystery, sci-fi, history, biography, and more!

The audio books are always available to subscribing libraries and their patrons. There are no special programs to install, or files to download. The site’s also completely mobile compatible, and the audio books can be streamed directly to whichever device you wish to use.

Subscriptions are affordable and EASY to use, and include tools to simplify your patrons’ access from home as well as from your building. There are no check-out times or wait lists: the books are always available, to everyone in your library!

Просмотр улиц в Google Картах – это представление окружающей реальности, созданное на основе миллионов панорамных фотографий. Снимки создаются не только компанией Google, но и нашими пользователями. Благодаря этим совместным усилиям каждый из нас получает возможность совершать виртуальные путешествия по разным странам.

Где будет следующая панорамная съемка

Узнайте, куда отправится съемочная машина или трекер Google в следующий раз

Добавить фотографии

Покажите свой район, поделитесь панорамами родного города, отметьте дороги или добавьте сведения о местных компаниях в Google Карты с помощью сервиса “Просмотр улиц”. Есть несколько способов публикации контента в Google Картах – выберите тот, который подходит именно вам.

Становитесь сертифицированным партнером

Сертифицированные фотографы создают качественные снимки экстерьеров и интерьеров для публикации в Просмотре улиц. Обратитесь к этим специалистам, чтобы пользователи Google Карт знали, как выглядит ваша компания.

Публикуйте серии фотографий

В приложении “Просмотр улиц” появилась бета-версия функции, с помощью которой вы можете создавать новые материалы на смартфоне Android

Делайте снимки и сразу публикуйте их

Скачать приложение “Просмотр улиц”

Привлекайте клиентов и повышайте продажи

Чтобы сразу заинтересовать потенциальных клиентов, покажите свою компанию с разных сторон. Снимите вид с улицы, вход в здание и интерьер, создайте качественный виртуальный тур.

Для поиска информации о компаниях потребители в 44 % случаев используют карты.

Исследование Ipsos [PDF-файл на английском языке]

По статистике, в 41 % случаев поиск на картах приводит к посещению компании.

Исследование Ipsos [PDF-файл на английском языке]

Страницы с фотографиями и виртуальным туром привлекают внимание клиентов в два раза чаще, чем остальные.

Данные исследования приведены на следующем слайде

Об исследовании

  • Онлайн-опрос был проведен среди пользователей, которые искали ресторан или гостиницу в Интернете в течение предшествовавших 30 дней (на любом устройстве).
  • С 21 июля по 2 августа 2015 г. в выборку попал 1201 респондент.
  • Для разных типов компаний (гостиницы и рестораны) были созданы разные версии страниц с общей информацией о компании, фотографиями и/или виртуальным туром. Для обеих версий использовались одни и те же изображения и видео.
  • Разные версии страниц компании предлагались респондентам случайным образом. Каждый респондент видел:
    • 1 страницу гостиницы и 1 страницу ресторана;
    • 1 страницу с виртуальным туром и 1 страницу без него.
  • Страницы для показа выбирались случайным образом с одинаковой вероятностью.
  • После просмотра каждой страницы респондентам предлагалось оценить свою заинтересованность в бронировании номера или столика.
  • Чтобы определить влияние виртуальных туров на интерес пользователей, использовались агрегированные оценки для версий с туром и без него.