Categories
Interior

How to watch the super bowl 2020 commercials and halftime show

The big game between Kansas City and Tampa Bay is today and you can watch it free on Roku, Apple TV and Amazon Fire TV.

Today is the big day. Despite playing without a bubble during the fall and winter of the pandemic , the NFL has made it to the 2021 Super Bowl . The big game will see the Tampa Bay Buccaneers play the Kansas City Chiefs on the field, while the halftime show will feature The Weeknd and fans at home will get treated to big-budget commercials .

The Super Bowl starts at 6:30 p.m. ET (3:30 p.m. PT) on CBS.

There are plenty of compelling storylines for this title bout: young gun Patrick Mahomes versus veteran Tom Brady; the Chiefs trying to become the first team to repeat since Brady’s Patriots in 2005; the Bucs becoming the first team to play — and potentially win — a Super Bowl in their home stadium. This year’s game should be fun.

Luckily for sports fans, there will be plenty of ways to get the big game for free, including directly on CBSSports.com and in the CBS Sports app. Here’s how you can watch all the action live without cable.

How to watch the super bowl 2020 commercials and halftime show

Tom Brady goes for his seventh championship, and the Tampa Bay Buccaneers their second, at home in the Raymond James Stadium.

Chris Graythen/Getty Images

How can I watch the Super Bowl for free?

Those looking for a free, legal way to watch the Super Bowl this year will have plenty of options.

As mentioned above, CBSSports.com will be streaming the game on its website without requiring any pay-TV authentication. Mobile apps for CBS Sports, the NFL app and Yahoo Sports will also all stream the game for free on phones and tablets.

Those looking to watch on a TV will be able to do so with the CBS Sports app on Roku, Apple TV and Amazon Fire TV. Other options include AirPlaying from an iOS device or Chromecasting to an Android TV or Google Chromecast streaming dongle from an Android phone or tablet. If all that doesn’t work, you can always plug a computer into your TV’s HDMI port.

Locast, a nonprofit which streams broadcast stations in 28 markets around the country for free, will also be streaming CBS. Locast is available in web browsers and also has apps for iOS, Android plus major TV platforms including Roku, Apple TV, Android TV and Amazon Fire TV. Exact locations and more details can be found on its website.

It should be noted that those streaming over the internet will likely be a few seconds behind people watching over cable or an antenna . So if you are going this route, maybe mute the group chat and stay off Twitter to avoid spoilers.

How can I watch the Super Bowl on a live-TV streaming service?

This year’s game is on CBS, which is available on most live-TV streaming services with the notable exception of Sling TV.

Exact channels vary based on where you live, but the best services for NFL fans are YouTube TV and FuboTV .

YouTube TV

Offers CBS

YouTube TV costs $65 a month and includes all the channels NFL fans need: CBS, ESPN and NFL Network. Plug in your ZIP code on its welcome page to see which local networks are available in your area.

FuboTV

Offers CBS

FuboTV costs $65 a month for its Family plan and includes CBS plus ESPN and the NFL Network for following all the pre-Super Bowl fun. Click here to see which local channels you get.

CBS All Access

Offers CBS

CBS All Access costs $6 per month and will let you watch the games being broadcast on your local CBS station, including the Super Bowl, if you live in one of the 206 markets where the service offers live TV.

Hulu Plus Live TV

Offers CBS

Hulu Plus Live TV costs $65 a month and includes CBS as well as ESPN. Click the “View channels in your area” link on its welcome page to see which local channels are offered in your ZIP code. The NFL Network is not available from this service.

AT&T TV

Offers CBS

AT&T TV’s basic, $70-a-month Entertainment package includes CBS as well as ESPN. You can use its channel lookup tool to see which local channels are available where you live. You can read more on AT&T’s merger of its AT&T TV and TV Now services here.

All of the services above allow you to cancel anytime and require a solid internet connection. Looking for more information? Check out our massive streaming services guide .

Finally, cord-cutters can receive free local CBS broadcasts using an over-the-air antenna .

Do any of the live TV services have free trials?

All of the above services, with the exception of AT&T TV, offer free trials. Most — including YouTube TV, FuboTV, Hulu Plus Live TV and CBS All Access — run seven days.

AT&T TV doesn’t advertise a free trial but the company says that if you cancel within 14 days you won’t be charged.

Will Super Bowl 55 stream in 4K?

No. Last year’s Super Bowl was broadcast by Fox and available in 4K HDR, but this year CBS will not offer the game in 4K at all. The issue, like everything else, seems to be the pandemic: CBS Sports Digital told CNET that it needed to switch its focus to make more of its operations remote for this year’s telecast.

Who is performing during the halftime show?

The Weeknd will headline the Pepsi Halftime Show . The performer spent $7 million of his own money to make sure the performance will be just right.

Where can I see this year’s Super Bowl ads?

We’re keeping track of all the Super Bowl ads released so far right here . Big names so far include Maya Rudolph, Don Cheadle and, er, David Fincher.

Where is the game being played?

Super Bowl 55 will take place in Tampa Bay at Raymond James Stadium, home of the Tampa Bay Buccaneers. The NFL announces the sites of the Super Bowls years in advance, but this year is the first time a team hosting the Super Bowl will be actually playing in the big game.

Are fans allowed in?

Per the Tampa Bay Times, Super Bowl 55 will have 22,000 fans in the stands, including 7,500 vaccinated health care workers.

Get CNET’s comprehensive coverage of home entertainment tech delivered to your inbox.

How to watch the super bowl 2020 commercials and halftime show

It feels like the last Super Bowl was one of the last major events before COVID-19 shut down the world in 2020, and now, with a new year, we’ll get another chance to watch the National Football League crown a champion. Super Bowl LV is almost upon us, which will be played between the Kansas City Chiefs and the Tampa Bay Buccaneers.

Your plans will no doubt be different this year, but as you get ready to watch Super Bowl 2021, here is everything you need to know, from date and kickoff time, to how to watch, plus all the details on halftime show, the best Super Bowl commercials as well as pregame performers.

When is the Super Bowl? Sunday, Feb. 7, 2021. The two teams will play at Raymond James Stadium in Tampa, Florida. Kickoff is at 6:30 p.m. ET.

How to watch/stream: CBS is the home of Super Bowl LV, so on TV, head there. You can also stream the game on Paramount+. Additionally, CBS Sports has a free live stream to watch the Super Bowl, as well as the CBS Sports app on your mobile device.

And after the game ends, be sure to watch ET Live’s post-show on ETLive.com or on the ET Live app, as well as ET’s coverage of the halftime show and more on Monday’s episode. Check your local listings.

Who is playing in the Super Bowl? The Kansas City Chiefs are looking to repeat last year’s Super Bowl win, this time against the Tampa Bay Buccaneers.

Who is singing the national anthem? Eric Church and Jazmine Sullivan will deliver “The Star-Spangled Banner” before the game. Additionally, H.E.R. will sing “America the Beautiful.”

Who is playing the halftime show? The Weeknd will bring his “Blinding Lights” to America’s biggest stage, with JAY-Z’s Roc Nation serving as the strategic entertainment advisors of the Pepsi Super Bowl Halftime Show.

“The Weeknd has introduced a sound all his own,” JAY-Z said in a statement. “His soulful uniqueness has defined a new generation of greatness in music and artistry. This is an extraordinary moment in time and the Pepsi Super Bowl LV Halftime Show is going to be an extraordinary experience with an extraordinary performer.”

How to watch all the Super Bowl commercials: If you don’t want to wait for the big game to tune in, a lot of companies have already released teasers and versions of their ads! John Travolta and his daughter do the Grease dance in an early favorite, and Don Cheadle and his lookalike brother star in another commercial. Here’s a roundup of all the Super Bowl commercials released so far this year.

Who else is performing? Miley Cyrus revealed that she will perform a pre-game concert for frontline healthcare workers at Raymond James Stadium in Tampa, Florida. The show will be streamed live on TikTok and CBS. Amanda Gorman, the much-praised poet from President Joe Biden’s inauguration, will be performing an original poem in honor of three honorary Super Bowl captains, nurse Suzie Dorner, educator Trimaine Davis and veteran James Martin.

Where to watch pre-Super Bowl coverage: All week long, tune into CBS Sports HQ, where the team will be live in Tampa breaking down all the storylines, interviewing the brightest stars and making all their bold predictions for the big game. Watch it all here.

Meanwhile, Tampa Bay Buccaneers pro Rob Gronkowski’s girlfriend, Camille Kostek, did some reporting duties as a guest correspondent for ET, interviewing Gronk’s longtime QB, Tom Brady!

“I feel like, of all people in Rob’s life, you and I spend probably some of the most time with him,” Kostek told Brady. “I know at-home Rob and know football, locker-room Rob. So what’s feel-good-got-a-couple-of-TB-12-workouts-in, locker room, geared-up for Super Bowl Rob?”

“Aww man, you know what? He’s super excited because he feels so good. He’s played 20 games this year. I think it’s the most he’s ever played in his career,” the quarterback replied. “He’s one of the most unique people, as you know. Just being around him, he’s so positive. I think everybody wishes in their next life they can come back as Rob just because he’s got such a great personality about him. Just his way of being positive and he’s a really high achiever.”

How to throw a socially distant Super Bowl party: Like everything else in the past year, the Super Bowl is different, but that doesn’t mean you can’t enjoy yourself! Check out ET’s guide for everything you need to have the perfect socially distanced Super Bowl party.

In the meantime, check out some of the best Super Bowl commercials from last year. And watch below for everything, including the Super Bowl, to look forward to in 2021.

Black Widow,’ Super Bowl LV and More to Look Forward to in 2021

This video is unavailable because we were unable to load a message from our sponsors.

If you are using ad-blocking software, please disable it and reload the page.

How to watch the super bowl 2020 commercials and halftime show

The Super Bowl and television: two American traditions that have gone great together for 55 years. Since the first Super Bowl in 1967, somewhere between about one-third and one-half of all TV sets in the nation have been tuned in to the game every year (via Sports Media Watch). Many of these millions of viewers are drawn not so much to the game but to the new commercials trotted out each year by major brands such as Doritos, Budweiser, and M&M’s. (Budweiser may be out of the game this year, according to MarketWatch, but Anheuser-Busch’s sister brands Bud Light and Michelob Ultra will get ad spots during Super Bowl LV.)

The long, happy marriage between the Super Bowl and TV is starting to show signs of trouble, however. Ratings published by Sports Media Watch show that the number of people watching the game peaked at 114.44 million in 2015. By 2020, more than 10 percent of those viewers had gone away, with slightly more than 100 million people watching the Kansas City Chiefs and San Francisco 49ers compete in Super Bowl LIV.

It’s probably no coincidence that the decline in Super Bowl ratings overlaps with the decline in the number of pay-TV subscribers, which peaked in 2014 (via TechCrunch). Not all of the Super Bowl audience went away entirely, though. Some transitioned from the network broadcast to a streaming service.

Streaming services will show the same Super Bowl commercials as regular TV

How to watch the super bowl 2020 commercials and halftime show

The number of people watching the Super Bowl on a streaming service has grown rapidly in recent years, according to nScreenMedia, reaching 7.4 million in 2020. That’s good news for people who want to watch the big game (and Cheetos commercials) on Sunday, February 7, but who have cut the cord with their cable provider.

Streamers can watch the game for free at cbssports.com and on the CBS Sports app. But we wanted to be sure: Can we watch the game on these platforms if we don’t have cable, and will we be able to see all the same commercials that will appear on regular TV? The answers, happily, are “yes” and “yes.”

Here’s a statement Mashed received from CBS Interactive: “The game will be streamed for free on CBSSports.com and the CBS Sports app for connected TV and mobile devices (no authentication required). The national ads will run in the same spots in the livestream as the broadcast.”

In addition to the CBS platforms (CBS All Access included), you can watch Super Bowl LV on other digital streamers, listed by Android Central: Hulu Live TV, fuboTV, Sling TV, AT&T TV Now, and YouTube TV. These services charge a fee, but some are offering free trials. If you signed up today, you could watch the Super Bowl this Sunday for free and get out before the first payment kicks in.

Don’t miss one second of J.Lo.

How to watch the super bowl 2020 commercials and halftime show

How to watch the super bowl 2020 commercials and halftime show

Update: 8:30 p.m.

. Did you miss the Super Bowl halftime show? The bad news: Jennifer Lopez and Shakira just got off the field. The good news: It’s 2020 and recording is a thing, so you can watch the Super Bowl halftime show with J.Lo and Shakira right here. You’re welcome!

Original story: 9 a.m.

Judging from the sudden onset of completely extra commercials (RIP, Mr. Peanut), the Super Bowl is coming up. And like any patriot, I’ve bought a sh*t ton of snacks. But without access to this thing called a TV, I have no way of watching the game halftime show, so I’m just a weirdo with a miniature football field made of salami.

And look, while every Super Bowl is a fun excuse to throw a party and drown one’s sorrows in a bucket of dip, this year is special, thanks to J.Lo performing at the halftime show alongside Shakira. Like, who needs actual football when you can experience that level of athleticism and talent? No offense to the San Francisco 49ers and the Kansas City Chiefs, but, like, CAN THEY DO THIS?

How to watch the super bowl 2020 commercials and halftime show

How to watch the super bowl 2020 commercials and halftime show

Didn’t think so. Anyway, if you, too, are a person who made the mistake of planning a Super Bowl party without any means to actually watch the Super Bowl, don’t panic. Your tower of meats will not go to waste. Here’s how to stream the game and the halftime show.

First of All: WHEN TF IS IT?

I “watch” the Super Bowl every year, yet for some reason, I spent all last week thinking it was in the morning. Whoops! Turns out kickoff is at 6:30 p.m. ET on Sunday, February 2, 2020, which means the halftime show should start around 8 p.m. ET. ish.

How to watch the super bowl 2020 commercials and halftime show

How to watch the super bowl 2020 commercials and halftime show

Kewl, How Do I Watch?

If you do, in fact, own a TV with, like, channels, then simply turn on FOX. If not, there are streaming options aplenty!

PLAN A: The Fox Sports App

Good news: It doesn’t look like cable authentication will be required for streaming the Super Bowl through FOX’s apps and website. Meaning you don’t have to awkwardly ask your parents for their password. Presumably, this is because they’re making so much from Super Bowl commercials, they don’t need your measly $$!

PLAN B: fubuTV

If FOX gets glitchy on game day, you can download fubuTV as a plan B. It’s free for seven days, so if you sign up right before the Super Bowl, you should be good to go. Just don’t forget to cancel.

Of course, you don’t have to bother to download either of these apps if you already have Hulu + Live TV or YouTube TV, because they’ve got you covered.

How to watch the super bowl 2020 commercials and halftime show

How to watch the super bowl 2020 commercials and halftime show

Wait, Remind Me of the Other Details Again?

Key, so as I mentioned, the San Francisco 49ers and the Kansas City Chiefs are playing, and both Jennifer Lopez and Shakira will be performing at the halftime show. Meanwhile, you can expect Demi Lovato to sing the national anthem and you miiiiight get to see Ricky Martin take the stage. We! Are! Not! Worthy!

Watch sneak peeks of ads that aired during Super Bowl LIV on February 2 in Miami.

The 2020 Super Bowl is here and you know what that means—it’s commercial time!

We’ve compiled some ads that have been airing during Super Bowl LIV on Sunday. The Kansas City Chiefs and the San Francisco 49ers faced off at Hard Rock Stadium in Miami, home of the Dolphins.

Teresa Giudice, Bill Murray, Missy Elliott, Chris Evans, Winona Ryder, Martin Scorsese, Rainn Wilson, Lil Nas X, MC Hammer, Molly Ringwald and Jennifer Lopez, who is co-headlining the Super Bowl Halftime Show, are among the celebs who appear in the ads, from brands such as Sabra Hummus, Squarespace, Pepsi, Hard Rock Hotels & Casinos, Coca-Cola Hyundai and Doritos.

In addition, a few teasers for upcoming movies are airing during the 2020 Super Bowl, including Sonic the Hedgehog and A Quiet Place Part II, starring returning stars John Krasinski and wife Emily Blunt.

Watch Super Bowl LIV commercial teasers and full ads below:

With help from pro football players and aspiring ones alike, the NFL celebrated its 100-year history. (Watch the ad here.)

Harrison Ford narrated Verizon’s ad, which paid emotional tribute to first responders. (Watch it here.)

The empowering spot highlighted and celebrated San Francisco 49ers offensive assistant coach Katie Sowers, the first woman to coach in the Super Bowl. (Watch the ad here.)

The legendary NFL athlete pulled an epic prank on the world with his Hulu ad about live sports, by making fans think it was an announcement about his retirement. (Watch it here.)

This Hummer commercial represents a full circle moment for the brand and the athlete. Hummer is coming back with a new car, and LeBron James stars in the commercial for the Hummer EV, which is the electric version of the car he drove in high school that caused a controversy surrounding his eligibility. (Watch it here.)

The two funny women along with astronaut Nicole Stott, starred in a powerful Olay commercial about making space for women in, well, space! (Watch it here.)

The Hollywood couple taught people how to get rid of old luxury for a Genesis USA car commercial. (Watch it here.)

The Breaking Bad actor went the spooky route for his commercial. For a Mt. Dew ad, he channeled Jack Nicholson and recreated iconic scenes from the 1980 film The Shining. (Watch it here.)

The actor helps promote getting comfortable enough to be the real you in a spot for Rocket Mortgage. (Watch the ad.)

The rapper helps advertise the brand’s hard seltzer. (Watch teaser 1 / teaser 2.)

Bill Murray and Stephen Tobolowsky reprise their roles of Phil and Ned, most annoying man ever, for this Super Bowl 2020 ad campaign that offers some alternative endings to their iconic 1993 film Groundhog Day. By the way, Super Bowl Sunday is also Groundhog Day! (Watch the ad.)

The actress plays a reporter on the street in this commercial. (Watch it here.)

Watch sneak peeks of ads that aired during Super Bowl LIV on February 2 in Miami.

The 2020 Super Bowl is here and you know what that means—it’s commercial time!

We’ve compiled some ads that have been airing during Super Bowl LIV on Sunday. The Kansas City Chiefs and the San Francisco 49ers faced off at Hard Rock Stadium in Miami, home of the Dolphins.

Teresa Giudice, Bill Murray, Missy Elliott, Chris Evans, Winona Ryder, Martin Scorsese, Rainn Wilson, Lil Nas X, MC Hammer, Molly Ringwald and Jennifer Lopez, who is co-headlining the Super Bowl Halftime Show, are among the celebs who appear in the ads, from brands such as Sabra Hummus, Squarespace, Pepsi, Hard Rock Hotels & Casinos, Coca-Cola Hyundai and Doritos.

In addition, a few teasers for upcoming movies are airing during the 2020 Super Bowl, including Sonic the Hedgehog and A Quiet Place Part II, starring returning stars John Krasinski and wife Emily Blunt.

Watch Super Bowl LIV commercial teasers and full ads below:

With help from pro football players and aspiring ones alike, the NFL celebrated its 100-year history. (Watch the ad here.)

Harrison Ford narrated Verizon’s ad, which paid emotional tribute to first responders. (Watch it here.)

The empowering spot highlighted and celebrated San Francisco 49ers offensive assistant coach Katie Sowers, the first woman to coach in the Super Bowl. (Watch the ad here.)

The legendary NFL athlete pulled an epic prank on the world with his Hulu ad about live sports, by making fans think it was an announcement about his retirement. (Watch it here.)

This Hummer commercial represents a full circle moment for the brand and the athlete. Hummer is coming back with a new car, and LeBron James stars in the commercial for the Hummer EV, which is the electric version of the car he drove in high school that caused a controversy surrounding his eligibility. (Watch it here.)

The two funny women along with astronaut Nicole Stott, starred in a powerful Olay commercial about making space for women in, well, space! (Watch it here.)

The Hollywood couple taught people how to get rid of old luxury for a Genesis USA car commercial. (Watch it here.)

The Breaking Bad actor went the spooky route for his commercial. For a Mt. Dew ad, he channeled Jack Nicholson and recreated iconic scenes from the 1980 film The Shining. (Watch it here.)

The actor helps promote getting comfortable enough to be the real you in a spot for Rocket Mortgage. (Watch the ad.)

The rapper helps advertise the brand’s hard seltzer. (Watch teaser 1 / teaser 2.)

Bill Murray and Stephen Tobolowsky reprise their roles of Phil and Ned, most annoying man ever, for this Super Bowl 2020 ad campaign that offers some alternative endings to their iconic 1993 film Groundhog Day. By the way, Super Bowl Sunday is also Groundhog Day! (Watch the ad.)

The actress plays a reporter on the street in this commercial. (Watch it here.)

The Super Bowl may be football’s biggest game, but it’s also a television juggernaut.

Every year, it ranks as the most-watched TV event in the United States, and here in Canada it’s always near the top of the list. Last year, 4.33 million Canadians tuned into the NFL’s championship game — a number TV executives and advertisers love.

With the game being an annual ratings bonanza on both sides of the border, companies from across the spectrum spend countless millions putting their best foot forward in glitzy commercials that air when all those eyeballs are pointed at screens around North America. It’s become as big a part of the game itself — many tune in just to see the latest innovative ads for soda, movies, electronics, beer and more.

In recent years, Canadians have had the choice of switching between CTV and the American-based broadcaster in order to catch a glimpse of the commercials. The Canadian Radio-television and Telecommunications Commission (CRTC) actually ruled in 2016 that the normal practice of “simultaneous substitution” — which the CRTC defines as “when your television service provider temporarily replaces the entire signal of one TV channel with another channel that’s showing the same program at the same time” — was against the public interest when it came to U.S. Super Bowl ads.

In short, enough Canadians made a stink about not being able to watch the American Super Bowl commercials that the CRTC actually changed its own rule to allow it. For two years (2017 and 2018), Canadians with cable or satellite could choose to watch the CTV broadcast or whichever American channel was showing the game.

However, Bell Media (CTV’s owner and Canadian NFL rightsholder, along with DAZN) challenged the decision, and in Dec. 2019 the Supreme Court reversed the CRTC ruling.

That means that the ads shown in Canada during Sunday’s game will be chosen by CTV.

As the CRTC noted in its statement following the Supreme Court decision, U.S. companies are still free to purchase Canadian advertising space, meaning some of the American commercials could pop up during the broadcast north of the border. Additionally, nearly all of the U.S. Super Bowl ads are already available online at sites like YouTube.

How to watch Super Bowl 54: TV channel and live stream in Canada

  • TV channel: CTV
  • Live stream:DAZN

Super Bowl 54 is on CTV via traditional network TV. To live stream in Canada, it is available via DAZN, the global sports streaming service.

DAZN offers exclusive coverage of every NFL game in Canada, both live and on demand. DAZN Canada also partnered with Bell, Rogers, Shaw, SaskTel and other cable/satellite providers to distribute NFL Sunday Ticket across Canada, for Sunday afternoon games. However, DAZN is the only place to watch every preseason, regular season and playoff games, plus exclusive access to RedZone.

A subscription to DAZN is $20 CAD a month or $150 a year. You can sign up for a free trial by clicking here.

What time does Super Bowl 54 start?

  • Date: Sunday, Feb. 2
  • Time: 6:30 p.m. ET

Kickoff for this year’s Super Bowl is at 6:30 p.m. ET. For those interested in the halftime show, Shakira and Jennifer Lopez are this year’s performers. Neither musician has performed at the Super Bowl before.

Super Bowl 54 news, updates

  • Super Bowl odds, spread, line: Chiefs open as favorite to win Super Bowl 54 over 49ers
  • Mea culpa, 49ers: An apology for doubting San Francisco’s surprising Super Bowl run
  • How much are Super Bowl tickets?
  • Let’s stop pretending that Super Bowl commercials are good
  • How to watch Super Bowl 54 as a Chiefs fan: An expert’s guide to an enjoyable experience 50 years in the making
  • How the 49ers built a Super Bowl team in 3 years

Chiefs’ road to Super Bowl 54

Round Opponent Result
Division Houston Texans W, 51-31
AFC Championship Tennessee Titans W, 35-24

Kansas City’s path to the Super Bowl included a wild game against Houston in which the Chiefs came back from a 21-point deficit after one quarter and ultimately put up 51 points. The AFC Championship was a similar story; Mahomes and the Chiefs scored 35 points after going down by 10 early in the first quarter.

49ers’ road to Super Bowl 54

Round Opponent Result
Division Minnesota Vikings W, 27-10
NFC Championship Green Bay Packers W, 37-20

The 49ers allowed the Vikings just 147 total yards in their return to the NFL playoffs for the first time in five years, the fewest in a playoff game in the Super Bowl era. In the NFC Championship, Garoppolo threw just eight passes the entire game; Mostert took the spotlight with four rushing touchdowns and 220 yards gained on the ground.

How to watch the super bowl 2020 commercials and halftime show

How to watch the super bowl 2020 commercials and halftime show

The main findings:

  • 18-to-30-year-olds were the only age group polled that preferred Super Bowl commercials (26 percent) to the game itself (24 percent).
  • On average, Americans do not have a major problem with musical artists lip syncing their halftime performances, with only 13 percent of respondents stating that they’d be bothered “a great deal” if that happened.
  • Americans were, however, bothered by the idea that someone would lip sync the National Anthem, with 33 percent now claiming that they’d be bothered “a great deal” if that occurred.

When the Carolina Panthers and Denver Broncos take the field on Feb. 7, tens of millions will follow every snap, step and spiral of Super Bowl 50. But even while Super Bowl Sunday’s ratings will surely soar, new research suggests that young Americans are tuning into the broadcast more for the commercials than for the contest itself.

While every older age group still prefers the game, 26 percent of young Americans said that the “best part of the” broadcast is the ads, while 24 percent chose the on-field action, according to a new HuffPost/YouGov poll. Ten percent said the halftime show, 13 percent said they were not sure and 26 percent said they simply didn’t plan to watch the Super Bowl.

Sara Boboltz, a 26-year-old entertainment editor at The Huffington Post, explained her rationale for picking commercials over the game in an email.

“Pro football is boring. I feel nothing for any of the teams,” Boboltz said. “Super Bowl commercials, though, are essentially batshit, insanely expensive mini-movies with ultra-heavy-handed product placement, and watching them is the one time per year that I willingly subject myself to television commercials. I don’t say this lightly: Super Bowl ads are not bad.

But among older Americans, the game still reigns supreme. In fact, the older the demographic, the more likely it was to prefer the game over the commercials.

Respondents over 65 years old were the most dedicated to the sport, with 46 percent declaring the game their favorite part of the broadcast and only 13 percent choosing commercials. Among those age 45-65, 35 percent picked the game and 28 percent picked commercials. Among those age 30-44, 35 percent picked the game and 33 percent picked the commercials.

“If you are watching the Super Bowl for the ads you have surrendered to the Madison Avenue industrial complex and might as well name your children Persil Protein and Apartments.com,” Benjamin Hallman, a 41-year old senior editor at The Huffington Post, presumably joked.

Blame millenials’ newfound apathy towards the sport on the growing, damning body of research indicating the health consequences of playing football. Or blame it on the fact that this generation grew up associating Sunday primetime television with AMC’s “Mad Men” — and its pseudo-glorification of the advertising industry — as much as it associated it with Sunday Night Football. Or perhaps it’s both. But whatever the cause of millennials’ indifference towards the game is, it must be exactly the kind of deviation from the past norm that commissioner Roger Goodell dreads.

How to watch the super bowl 2020 commercials and halftime show

However, while millennials split with their older counterparts on what part of Super Bowl Sunday they look forward to the most, Americans are united in not really minding if halftime performers lip sync while doing all that dancing. In fact, only 13 percent of the 1,000 people surveyed declared that they cared “a great deal,” and just 7 percent of those under 30 felt that strongly as well.

“It makes more sense to lip-sync so they have the lung capacity to put on more of a show,” Boboltz said.

The same can’t be said of lip syncing during the National Anthem. Thirty-three percent of all respondents stated their strong stance against the idea of a singer faking their way through that one. Under-30s came in just short of average, at 25 percent.

Katy Perry’s Super Bowl XLIX halftime show was widely acclaimed for its performative aspects.

While patriotism is certainly a factor here, so too is the nature of the performance. Unlike the halftime musical guest, the National Anthem singer doesn’t have to worry about dance routines or props, backup singers or costume changes — there are no pyrotechnics or acrobatics that prevent them from belting out the words live.

“You’re literally just required to stand there and sing. No theatrics or left-sharks involved,” said Lauren Zupkus, a social media editor at HuffPost.

This year, Lady Gaga has been tapped to sing the anthem, while Coldplay and Beyoncé have been put in charge of our halftime entertainment. In January 2013, Beyoncé herself made headlines for lip syncing “The Star-Spangled Banner” at President Obama’s re-election inauguration, but brushed aside the controversy two weeks later by performing live during her Super Bowl XLVII halftime set.

The HuffPost/YouGov poll consisted of 1,000 completed interviews conducted Jan. 29-Feb. 1 among U.S. adults, using a sample selected from YouGov’s opt-in online panel to match the demographics and other characteristics of the adult U.S. population.

The Huffington Post has teamed up with YouGov to conduct daily opinion polls. You can learn more about this project and take part in YouGov’s nationally representative opinion polling. Data from all HuffPost/YouGov polls can be found here. More details on the polls’ methodology are available here.

Most surveys report a margin of error that represents some, but not all, potential survey errors. YouGov’s reports include a model-based margin of error, which rests on a specific set of statistical assumptions about the selected sample, rather than the standard methodology for random probability sampling. If these assumptions are wrong, the model-based margin of error may also be inaccurate. Click here for a more detailed explanation of the model-based margin of error.

Also on HuffPost:

February 3, 2020

Shakira and Jennifer Lopez blazed the Super Bowl LIV stage with a jaw-dropping performance!

On Sunday night (February 2), the pop stars delivered double the excitement in their long-awaited Super Bowl halftime show at Miami’s Hard Rock Stadium, where the San Francisco 49ers challenged the Kansas City Chiefs for the 54th championship title. Together, the Latin entertainers put on an sexy, energetic mashup of the greatest hits of their career.

Shakira kicked off the presentation with a sexy, hip-thrusting version of her hit “She Wolf” and “Empire” before seducing the crowd with “Whenever, Wherever,” covering Cardi B‘s “I Like It” with assistance from her surprise guest Bad Bunny, and closing out with “Hips Don’t Lie.” Taking over, J-Lo descended from a stripper pole before breaking into some intense choreography as she delivered “Jenny from the Block” and “Get Right.”

Lopez put her Hustlers skills to work with an athletic, sexy stripper pole routine to “Waiting for Tonight” before bringing out J Balvin for reggaeton-tinged version of “My Love Don’t Cost a Thing” and “On the Floor.” Not before long, the Latinx celebration became a family affair as Lopez’s daughter, Emme, stole the spotlight to sing the opening to “Let’s Get Loud” until Shakira took over with “Waka Waka,” before the dynamic duo closed out the event with a dance-filled finale.

Tonight’s occasion was incredibly significant for the Columbian singer and Puerto Rican superstar, who not only shared the stage as a dual act for the first time, but made history together as the first Latin performers to headline a Super Bowl halftime show.

Watch J-Lo and Shakira’s iconic Super Bowl performance below.