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How to build loyalty in your relationship

Fool me once, shame on you; fool me twice, shame on me. That’s a proverb that I heard a lot growing up. If a friend was quick to leave me out, well then it was their loss! If a boy made fun of me on AIM after a couple months of instant messaging, they got blocked so fast they couldn’t even type, “LMAO”. I was quickly taught how to respond to disloyalty by everyone from my mother to my third grade teacher, but was never truly shown how to build loyalty in my relationships in the first place.

I’ve never been particularly trusting in nature: a few sour friendships early on in life left me with a slightly bitter aftertaste. When I was 16, and my band-camp boyfriend cheated on me, I just shrugged my shoulders and told myself I should have known better. In college, if a guy used the line, “it’s not you, it’s me,” I was quick to snort in his face and tell him off. I expected people to betray or abandon me; it was my standard setting.

So when I started dating my partner, I spent the first few months on my toes, searching for any signs of fight or flight. I was so sure that the tiniest hint of incompatibility would send them running for the hills, but that day never came. And over time, they taught me how to truly build a foundation of loyalty in a relationship: it starts with the ability to trust, not only your partner, but yourself.

When your partner is experiencing something difficult, don’t respond with pity. Instead of simply reacting sympathetically and feeling bad for them, try to understand the source of their pain.

“The active practice of being able to emotionally walk in someone else’s shoes, but also to perform acts of service for them, are two key components to the practice of empathy,” relationship expert Dr. Gary Brown tells Bustle. “This is one of the most important keys to building love and loyalty.” By sharing in shouldering that burden alongside of them, you will not only prove to your partner that their problems are now yours as well, but it will also help to establish trust.

There is a distinct difference between hearing what someone is saying, and actively listening to them speak. When conversing with your partner, process each sentence and mull over every point, before responding. “When our partner knows that we are actually listening and understanding what they are saying — verbally and non-verbally — they will likely feel more loved,” Dr. Brown says. “There’s nothing quite like feeling that we are understood.”

You will better understand their point of view, and subsequently, be able to engage in a fruitful and meaningful dialogue. Then, the next time you need to talk something out, they’ll be there to do the same.

It’s easy to abruptly make choices when they solely affect you, but when your in a relationship, there’s another person’s feelings to consider. Before jumping the gun on a big career move or life decision, discuss it with your partner first. Even if it’s ultimately a resolution that you need to reach on your own, they will appreciate being clued into the conversation, and it will demonstrate that you respect their time, space, and loyalty. “It’s vital that when contemplating making decisions, that you factor in what your partner might want or need,” Dr. Brown says. “Considering your partner’s needs is just another way of saying that you care about them enough to consider their needs.” Even if they’re not the main reason behind your decision-making, there’s no harm in factoring them in.

Learning a new skill, trying something for the very first time, or experiencing a place, trip, or art form with your partner is a great way to bond you two together. “One of the more fun aspects of a relationships is in building a history of shared experiences,” Dr. Brown tells Bustle. Whenever your partner looks back on the shared adventure, they will partly associate that moment of happiness and security with you. It’s a level of understanding that loyalty is derived from.

There is very much a difference between lying to your partner and withholding the truth, but both are layers of dishonesty that imply some form of secret-keeping. To avoid distrust and little-white-lies that stack up to form a mountain, communicate your thoughts, feelings, and fears when they initially arise, with your partner. “One of the dynamics I see in so many couples, is the challenge it appears to be for them to communicate their hopes,” Dr. Brown says. “If clarity isn’t there at first, that’s OK. Be patient with each other. It’s important to realize that effective communications require a certain amount of courage and vulnerability.” Even if they don’t understand in the moment, your transparency will always pay off in the end.

Even if your partner is not the most important person in your life, when you open yourself up to someone completely, they inadvertently become a priority: you want to protect and nurture that connection. So if someone matters to you that much, show them! “One of the simplest and most effective things you can do to make your partner feel like they are a priority is to ask them the following question: What can I do to help make your day go a bit better?'” Dr. Brown says. “That’s because love requires that we make our partner’s needs and well-being a priority.” Remind them how much they mean to you, choose to spend time with them when you have the chance, and support them in their own endeavors. If you feel safe enough to remain vulnerable around someone, they will return your sentiments with their own loyalty.

Surprises are not always a good thing per say: you need to remember to be respectful of your partner’s time and space. But once those boundaries are defined, performing random acts of kindness for those you love, and seeing the joy that they bring about, can be incredibly gratifying! Next time you go over to your partner’s house, pack their favorite snack food. If you pass something that makes you think of them in a store window, grab them a gift for no reason.

“I was at the grocery store the other day,” Dr. Brown says. “Just before I checked out, I saw some daffodils in the flower section and bought a couple dozen for my wife. I know she likes them this time of the year, so this is one of the little things that I do to let her know that I’m thinking of her and love her. It’s an accumulation of these small little surprises that often add up to earning her loyalty over time.”

Small special moments, planned with no expectation of reciprocation, are not only fun and memorable, but can establish mutual respect and loyalty.

Loyalty does not necessarily mean sweeping dramatic gestures or caveats, like choosing your partner above all else, or even the absence of infidelity. Loyalty is marked by the little things one chooses to do, simply because they know it would mean the world to their partner.

Knowing you have loyalty in a relationship is knowing that your partner always has your back, and that you can count on them through thick and thin. This provides stability and a strong foundation that’s imperative for any relationship to go the distance.

A great example in how this shows up in a relationship is when after a hectic day at work, your partner provides a sounding board to vent your feelings and emotions from the roller coaster you experienced. This not only enhances interpersonal communication, but provides another crucial layer of vulnerability in your relationship.

Some foundational characteristics of loyalty are respect, communication, affection, intimacy, vulnerability, and compassion.

Loyalty is being dedicated to not only your partner, but to the relationship and each other. To know that you are fully committed to one another, and to realize how any individual decision must be considered in how it impacts your partner and your relationship.

In my relationship, this shows up by not just the ‘big things’ we do for each other every now and again, but in the ‘little things’ we do for each other on a daily basis that adds to our emotional Love Bank Account.

One idea for filling the emotional bank account is to create a jar of things you love about your partner. You can give this to them as a gift and have them draw one item out each day, so they are reminded of why you love them. Reading it out loud will remind you as well.

Loyalty is a beautiful alchemy of respect and reliability. It’s the maturity in knowing that all relationships have their ebb and flows, the good and not so good times. Are you going to just throw in the towel when things get rough? Or do you roll up your sleeves and figure out how to improve your relationship and truly be there for your partner? The key in reliability is knowing unequivocally that you can always count on having each other’s backs no matter what.

Loyalty is making your partner your best friend. You are 100% committed to them and on their side. You may not always agree, but you don’t hold each other’s hostage by making the other person wrong. This is the person you want to spend most of your time with. While it’s okay to have separate hobbies and interest, your partner is the first person you want to call when you have good news. They are also the first person you want to call when you need help.

Loyalty is the desire to see your partner and your relationship succeed. Everything you do, everything you say, and all that you are is invested in your relationship with your partner. You’re determined to be a successful couple living your fairy tale love story together.

You are your partner’s staunchest advocate and your desire is for them to be the best version of themselves in order to push you to be your very best that ultimately makes you the happiest couple you know!

The Keys to Loyalty in a Relationship

Being Authentic to Yourself and Your Partner

In the beginning of a relationship, if you try to be who your partner wants you to be, they may later feel like there was bait and switch.

My marriage ended in divorce after 13 years. For many of those years, I felt betrayed by my ex who showed up initially in the relationship to woo and court me. After we were married, those romantic gestures became fewer and farther between. In the end, I felt deceived, as the man I thought I married, was actually very different than the man he was at his core.

So be sure to be true to yourself and your partner.

Being Monogamous

In romantic relationships, the first thing that comes to mind is fidelity. If you and your partner are loyal in your relationship, you will be monogamous. Sometimes disloyalty comes in the form of an emotional affair which is just as dangerous. Having an emotional bond or connection with someone else is a form of being unfaithful.

How do you know if it’s a relationship to avoid? Some signs are if you have a physical attraction to your friend, whenyou share intimate thoughts or details about your romantic partnership with them. Other signs include If your mate is unaware of your relationship; and if you behave differently around your friend if your mate were present. These are all warning signs that you are involved in an emotional affair or are on the slippery slope of one.

Never Having to Hide Anything From Your Partner

Standing by your partner in both good and bad times even when you may not agree with their actions. It’s standing by them and supporting them even when the going gets tough.

How to Build Loyalty in Your Relationship

While we have gone over some of the common ways to show loyalty in relationship, people are different and have different beliefs and values.

Before you can build trust and loyalty, you need to understand what it means to your partner and be on the same page to build a long-lasting relationship.

1. Keep Promises and Secrets

Be sure to keep your promises and don’t keep secrets from one another.

2. Leave Your Judgement out of It

Be sure to respect each other and your differences without judgement. Although you may not understand why certain things are important to your partner, what is important is that it matters to your partner.

3. Don’t Be Afraid to Be Vulnerable

Honesty and vulnerability are keys to building loyalty and trust in relationship. In fact, there’re plenty of benefits for being vulnerable: Accept Yourself (Flaws and All): 7 Benefits of Being Vulnerable

When you live your truth, your partner will be more comfortable living theirs.

4. Be Forgiving

Forgiveness is essential in building and maintaining loyalty. We all make mistakes, and being quick to forgive is important. Don’t hold grudges about past transgressions as this will only erode the relationship.

Letting go of the hurt, accepting the apology, and moving on builds a trust based on truth and love. Knowing that we are human, that we make mistakes and our partner will accept us as we are is key to building trust and loyalty.

5. Be Committed to Working on Yourself

Personal growth and development not only make you a better person, but significantly improve your relationship. It’s important to grow as individuals and to grow together as a couple.

Like they say on the airplanes, place your own oxygen mask on first before helping those around you. If we’re not taking care of ourselves, we certainly can’t be there fully and completely for our partner. This ultimately creates a deeper bond and significantly adds to the Love Bank Account.

Always remember, you’re either ripe and rotting or green and growing.

Final Thoughts

The importance of loyalty and continuing to build upon it are crucial in allowing a relationship to not just survive, but to ultimately thrive.

We all desire the safety and security of a loyal relationship that brings out our best qualities individually as well as those as a couple. It’s this warmth, comfort and deep knowing that our bond and commitment can survive any adversity that comes our way.

Updated on January 8, 2021 by Charm Villalon 4 Comments

How do you define ‘loyalty’ and what roles does it play in making a relationship last? Most importantly, what are the things that you should remember if you want to learn the true value of loyalty?

These questions can be difficult to answer especially if you’re new to the world of romantic relationships. Young couples don’t truly understand what loyalty is not because they lack the experience but because they don’t really know where to start.

To help them out, this article will discuss some of the tips on how to be a loyal partner in a relationship:

1. Recognize your relationship as a choice, not just an option.
Loyalty is more than just telling your significant other that you will always stay true to the promise that you made to them. It’s also about considering your relationship as a genuine choice and not an optional part of your life.

In other words, loyalty means sincerely choosing your partner and your relationship every single time, through thick and thin, in sickness and in health – instead of considering your relationship as just an alternative refuge when everything else in your life isn’t going well.

2. Appreciate and value your partner’s presence in your life.
Loyalty is also about recognizing the value of your partner’s existence. It’s realizing that you have this wonderful and amazing person in your life and you should appreciate every moment of it.

It’s not just feeling grateful that they’re with you, it’s also important that you show it. Let them know how important they are every chance you get.

3. Discuss issues in the relationship with your partner first.
Loyalty is never talking behind your partner’s back and resolving the issues in your relationship with them first before you try to ask other people’s opinions.

It’s a loyal and respectful act to talk about your problems between the two of you first because, at the end of the day, it’s the both of you who will suffer the immediate consequences – and not other people.

4. Never let yourself fall for someone else.
Loyalty is always choosing to love your partner, every single day. There is no such thing as “accidentally” falling in love with someone else. Most people who claim that they should not be blamed for this circumstance are just denying the reality that they let it happen. They chose to break their partner’s heart without considering how the other person will feel in the end.

5. Don’t easily give up on the one you love.
Loyalty is staying strong and faithful amidst the challenges that their relationship is facing. It’s about not easily giving up on their love and on the person they love – by fighting and holding on until their last breath.

Never leave your partner in the middle of a difficult situation. Face it together and stay loyal to each other by being each other’s strength.

6. Never break an important promise.
Loyalty is keeping your word and not breaking an important promise. It’s about doing everything in your power to stay true to the goals that you both want to achieve.

It’s also important to be realistic when making a promise. There’s also courage in admitting that you can’t give your partner everything that they want, and it’s okay.

7. Make your relationship with one of your priorities.
Loyalty is making your relationship with one of your top priorities. Yes, there are other things in your life that need your attention like work and family, so you also have to learn how to find the right balance so that you won’t feel pressured and burnt out.

A person who truly loves you will understand if they’re not the first on your list because he/she, too, can admit that in order to be the best partner, he/she has to be the best version of him/herself first.

8. When making big plans, consult with your partner first.
Loyalty is taking your partner’s ideas and opinions into account before making a big life decision – especially if it will directly affect your relationship in the near and far future.

Think of how it will bring changes to both your individual lives and to your relationship, especially if it can totally change everything soon. Ask them how they would feel about it, anticipate its consequences, and create a game plan.

9. Stop trying to look for happiness in someone else.
Loyalty is making sure that you don’t get interested in trying to look for happiness in someone else’s company. It’s your right to be happy, but it’s just too selfish to break your promise of loyalty and commitment just because you feel that you deserve more.

If you are no longer happy or if there are moments when you feel bored in your relationship, you have to figure out what’s wrong. Try to fix what is broken instead of immediately looking for a replacement.

10. Make your significant other feel wanted.
Loyalty is making your significant other feel loved and wanted. Staying true to your promise of love means that you’re letting them know that they are worthy of your time and attention.

In other words, you have to make an effort to let them know that they’re doing the right thing and that you appreciate everything they do for you – and that life is better because you’re with them.

11. Be open about how you truly feel.
Loyalty is being transparent and open about how you truly feel. It’s about staying loyal to your partner by trusting them even at your most vulnerable state when you can easily be read like an open book. A healthy relationship is an honest relationship in which both parties can confidently express their thoughts, their happiness, and even their fears.

It’s important to recognize the benefits of loyalty in keeping your bond stronger no matter how many challenges you both face. Although it’s easier said than done, being honest and true to your relationship is possible as long as you believe in your love for each other. Stay loyal and committed to each other and don’t let the opposite ruin your beautiful story.

How to build loyalty in your relationship

The definition of loyal is faithful allegiance. So, what does that mean in a relationship?

Knowing you have loyalty in a relationship is knowing that your partner always has your back and that you can count on them through thick and thin. This provides stability and a strong foundation that’s imperative for any relationship to go the distance.

A great example of how this shows up in a relationship is when after a hectic day at work, your partner provides a sounding board to vent your feelings and emotions from the roller coaster you experienced. This not only enhances interpersonal communication but provides another crucial layer of vulnerability in your relationship.

Some foundational characteristics of loyalty are respect, communication, affection, intimacy, vulnerability, and compassion.

Loyalty is being dedicated to not only your partner but to the relationship and each other. To know that you are fully committed to one another, and to realize how any individual decision must be considered in how it impacts your partner and your relationship.

In my relationship, this shows up by not just the ‘big things’ we do for each other now and again, but in the ‘little things,’ we do for each other daily that adds to our emotional Love Bank Account.

One idea for filling the emotional bank account is to create a jar of things you love about your partner. You can give this to them as a gift and have them draw one item out each day, so they are reminded of why you love them. Reading it out loud will remind you as well.

Loyalty is beautiful alchemy of respect and reliability. It’s the maturity in knowing that all relationships have their ebb and flows, the good and not so good times. Are you going to just throw in the towel when things get rough? Or do you roll up your sleeves and figure out how to improve your relationship and truly be there for your partner? The key to reliability is knowing unequivocally that you can always count on having each other’s backs no matter what.

Loyalty is making your partner your best friend. You are 100% committed to them and on their side. You may not always agree, but you don’t hold each other’s hostage by making the other person wrong. This is the person you want to spend most of your time with. While it’s okay to have separate hobbies and interests, your partner is the first person you want to call when you have good news. They are also the first person you want to call when you need help.

Loyalty is the desire to see your partner and your relationship succeed. Everything you do, everything you say, and all that you are as invested in your relationship with your partner. You’re determined to be a successful couple living your fairy tale love story together.

You are your partner’s staunchest advocate and your desire is for them to be the best version of themselves to push you to be your very best that ultimately makes you the happiest couple you know!

The Keys to Loyalty in a Relationship

Being Authentic to Yourself and Your Partner

At the beginning of a relationship, if you try to be who your partner wants you to be, they may later feel like there were bait and switch.

So be sure to be true to yourself and your partner.

Being Monogamous

In romantic relationships, the first thing that comes to mind is fidelity. If you and your partner are loyal in your relationship, you will be monogamous. Sometimes disloyalty comes in the form of an emotional affair which is just as dangerous. Having an emotional bond or connection with someone else is a form of being unfaithful.

How do you know if it’s a relationship to avoid? Some signs are if you have a physical attraction to your friend when you share intimate thoughts or details about your romantic partnership with them. Other signs include If your mate is unaware of your relationship; and if you behave differently around your friend if your mate were present. These are all warning signs that you are involved in an emotional affair or are on the slippery slope of one.

Never Having to Hide Anything From Your Partner

Standing by your partner in both good and bad times even when you may not agree with their actions. It’s standing by them and supporting them even when the going gets tough.

How to Build Loyalty in Your Relationship

While we have gone over some of the common ways to show loyalty in relationships, people are different and have different beliefs and values.

Before you can build trust and loyalty, you need to understand what it means to your partner and be on the same page to build a long-lasting relationship.

1. Keep Promises and Secrets

Be sure to keep your promises and don’t keep secrets from one another.

2. Leave Your Judgement out of It

Be sure to respect each other and your differences without judgment. Although you may not understand why certain things are important to your partner, what is important is that it matters to your partner.

3. Don’t Be Afraid to Be Vulnerable

Honesty and vulnerability are the keys to building loyalty and trust in relationships. In fact, there’re plenty of benefits for being vulnerable:

When you live your truth, your partner will be more comfortable living theirs.

4. Be Forgiving

Forgiveness is essential in building and maintaining loyalty. We all make mistakes, and being quick to forgive is important. Don’t hold grudges about past transgressions as this will only erode the relationship.

Letting go of the hurt, accepting the apology, and moving on builds a trust-based on truth and love. Knowing that we are human, that we make mistakes and our partner will accept us as we are is key to building trust and loyalty.

5. Be Committed to Working on Yourself

Personal growth and development not only make you a better person but significantly improve your relationship. It’s important to grow as individuals and to grow together as a couple.

Always remember, you’re either ripe and rotting or green and growing.

Final Thoughts

The importance of loyalty and continuing to build upon it are crucial in allowing a relationship to not just survive, but to ultimately thrive.

We all desire the safety and security of a loyal relationship that brings out our best qualities individually as well as those as a couple. It’s this warmth, comfort, and deep knowing that our bond and commitment can survive any adversity that comes our way.

Loyalty is a fundamental necessity that builds the relationship. But there are many situations where your loyalty would be tested to the core. It is vital to appreciate your spouse and sketch out new ways to make your trust and loyalty better. These tips will surely help you to build much-needed loyalty in the future.

Here are Tips to Build Loyalty in a Relationship

1. The first thing to achieve loyalty is to give your partner the correct recognition. By doing this you are always acknowledging your partner’s presence.

2. Understand all their sacrifices. Relationships are built due to love and sacrifices. Recognizing your partner’s sacrifices will create a good impact on their mind.

3. Apply some changes in the relationship. The changes should bring out positive effects on the relationship and make your partner loyal to you.

4. Never cheat with your partner. The ultimate loyalty is tested when you do not cheat your partner.

5. You should never get distracted. You should be focused on and invested in your partner.

6. Never break any promise. A lot of vows and promises are taken in a relationship. So to keep the relationship trustworthy never break any promise.

7. You should make decisions together. It should be well-taken care that you take all your decisions as a team.

8. Respect the opinion of your partner. People are entitled to have separate opinions. But you must respect your partner’s opinion and have a healthy discussion to conclude.

9. Take care of the small things. A relationship gets stabilized when small things are taken care of. This may be anything depending on personal choice.

10. Never be possessive. Things take a worse turn when you get possessive about your partner. This is a quality that will surely drop loyalty in the relationship.

11. Don’t bring complexities in a relationship. You should never try to complicate things in a relationship. You should be simple in your approach to dealing with distinct situations.

12. Settle with your partner. There are possibilities to get a better one each time you go out but it is important to settle with a person to get a stable life.

13. Always give your partner the freedom. It is not possible to cage someone’s emotion for a happy relationship.

14. Understand the priorities in the relationship. Some things should be given more importance than anything else to build a happy relationship.

15. Things always go as planned. You should be patient enough to build the necessary trust and never give up.

16. Gift your partner things they always wanted. This will grow the emotional sentiment in them.

17. Go and spend time with places that you both wanted to visit. These memories will later come in handy.

18. Take your partner to a lovely evening. These fond memories will be cherished later.

19. Play interesting games for a better understanding of each other. You will discover many unknown facts about your future which may come in handy in the future.

20. There is always room for improvement. You need yourself according to the situational demands in a relationship.

21. Never quarrel with your partner. These things are sure to bring unpleasant memories. Try to avoid it at any cost.

22. Never be rude to your partner. Try to understand the situation and explain to your partner and tackle the situation.

Loyalty is an abstract concept and can be only materialized when two people are in total harmony and trust and respect for each other.

According to a recent Square study, 63 percent of customers said the number one thing that keeps them loyal to a business is great customer service. Since customers are your greatest asset, it’s important to ensure they’re happy.

A five percent increase in customer retention can boost profits up to 95 percent, according to a study by Bain & Company. So, satisfied, loyal customers equal a healthy business.

One of the best ways to do this is to use a customer directory that keeps track of customer data, notes, and feedback (good or bad). If you integrate this with customer engagement tools, you can provide customers with a more personalized service and communication.

Of course, it’s not enough just to have the right tools. You also need solid strategies and tactics.

Square’s study included conversations with consumers nationwide, and focused on their experiences with the businesses in their community. This resulted in powerful customer service practice insights that can be used to keep you in your customers’ good graces and help you to grow as a company.

Get Started with Square Loyalty

Keep customers coming back.

Provide great service

Your employees interact with customers on a regular basis. To ensure everyone has a positive experience, employees should be encouraged and empowered to treat customers well. (And, in turn, your team should be happy and motivated.)

The customers we spoke with listed customer service as the most important reason why they’re loyal to a business. “They treat each customer as if they were family,” one customer said. And another: “You are not paying for a product, you are paying for an experience.”

Make it personal

Remembering details like a customer’s favorite bottle of wine or a hard-to-find snack can mean a lot, and it ensures that customers feel valued, known and understood. With Square’s Customer Directory notes and reminders, you and all of your employees can easily manage relationships with each customer. This comes in handy for prompt follow-ups, like when a product is back in stock.

Stay in touch

Everyone wants to feel like they’re being kept in the loop. This means that it’s important to send newsletters, event invitations, and specialty emails. With the right email marketing tools, you should be able to segment customers by behavior and provide more personalized offers that get them in the door more often.

Offer rewards

Reward your customers for coming back with a loyalty program, be it a with a digital software program or an old-school punch card. Loyalty programs serve as encouragement to return, and are especially helpful to differentiate your business from similar ones in your area, respondents said.

Celebrate your customers

Honor loyal customers with special events, like an evening with private shopping and discounts, or a preview party of a menu or new cocktails you’re testing. It’s an easy way to make your loyal customers feel appreciated and special. You might even start a friends and family day with discounted shopping for loyal customers, so they can bring someone special and spread the word.

Give back to your community

Getting involved in your community gives you a chance to form beneficial relationships with nearby businesses. Support your neighbors and consider having a block party with stores and restaurants in your area, offering special discounts or samples. You can even create a punch card program that offers discounts or loyalty incentives with other businesses.

“It’s a mutually beneficial relationship and I like that,” a customer said of the local businesses that work together.

Don’t forget the little things

While big gestures are nice, it’s the little touches that stand out and keep customers returning. A special holiday treat, an extra dessert, or a simple thank you card at the end of the year takes a small amount of effort but has a lot of impact.

One customer recounted, “Sometimes we’ll get an extra soup or extra fortune cookies. They’re little things, but they keeps us loyal.”

How to build loyalty in your relationship

In an age where consumers have access to endless products and services that can be delivered with the touch of a button, brand loyalty is becoming harder and harder to establish.

With so many options on the market, how can your brand ensure that customers keep coming back for more? How can you convert the casual customer into a committed customer that not only loves your brand, but will actively advocate for it?

Below are five of the most effective ways for your brand to build a greater sense of loyalty with your community this year.

Engage & Build Relationships With Your Customers

Social media is a great resource to interact with customers and create a sense of community. Consider the role that your brand community plays in regard to your mission and values. How can that be implemented into an existing strategy? This can mean creating new ways for consumers to connect with the brand across social platforms, or starting meaningful conversations within the community. Establishing a dedicated community of brand ambassadors provides you with real people who will promote you to their inner circle, helping your brand reach new audiences and build trust with your customers organically.

The Pareto Principle (also known as the 80/20 principle) suggests that just 20% of your customers will account for 80% of profits. By nurturing relationships with customers that already love your brand, you can keep them engaged and coming back for more.

Understand Your Customers

While any customer can simply stumble upon your company, in order to build brand loyalty and ensure returning customers, it is important to understand their likes, wants, tendencies, and fears.

Here are a few factors to consider:

  • How did they find your company?
  • Why did they purchase from your company over competitors?
  • What role does your brand play in these customers’ lives?
  • What type of content do they respond best to?

These questions help fuel a deeper understanding of your customer base which can be used to form buyer personas and establish a proper target market. Encouraging customer feedback is often a strong way to gain perspective and understand the ways in which your company provides value to them.

Provide Value

What value can your company provide to not only new customers, but repeat customers? The loyalty of your customers is invaluable, so offering incentives to return is a strong way to ensure that lasting relationships remain intact. You can provide value through a number of means:

  • Create a loyalty program that offers returning customers discounts
  • Include free shipping for loyal customers
  • Offer personalized customer service

Capitalize on the value that attracted your customers in the first place by offering a sense of appreciation to those that believed in your business.

Ensure Consistency

Why are consumers so loyal to brands like Apple, Starbucks, and Amazon? Beyond cost and efficiency, consistency plays a fairly large role. Consumers love to know exactly what they are buying and that what they buy will be just as good as the time before. Ensuring consistency goes a long way, establishing trust in your company to deliver consistent quality. The old saying goes “under promise and over deliver” and your customers will always be left satisfied.

Beyond consistency in your product or service itself, it is also paramount to ensure consistency within your brand. Have you established a clear and cohesive brand identity? Does your content align with your overall mission and the message you would like to send to consumers? Creating a coherent image of your brand increases overall visibility and provides a sense of comfort for your customers.

Stay Relevant

How to build loyalty in your relationship

Especially in the age of social media, it is imperative to stay on trend and relevant. Trends are constantly changing, so staying in front of them will give your company a competitive advantage. Keep an eye on the competitors in your industry as a way to stay informed on new trends before it’s too late. A little over a year ago, TikTok was far from a household name. Now, TikTok has 30 million monthly users in the US alone and has emerged as an extremely effective way to reach consumers and collect user generated content from brand fans.

Another growing trend is community-based values in marketing. More and more brands are marketing through their customers, establishing dedicated brand ambassador communities and influencer campaigns. Consumers are increasingly placing their trust in individuals rather than the brand themselves, making both ambassadors and influencers valuable tools in the ever changing marketing landscape. In fact, 74% of consumers identify word of mouth as a key influencer in their purchasing decisions. Ambassador communities can increase traffic to your website, humanize your brand, and reach customers on an intimate level.

With so many options on the market, brand loyalty is increasingly harder to find. However, that does not mean it’s not achievable. When it comes to building trust, having a dedicated brand community that aligns with your mission is an invaluable tool. Take time to cultivate a community that will reinforce your values. By delivering consistency and transparency, your company can work towards establishing a strong relationship with your customers that will keep them coming back for more.

Going through a rough patch in your relationship is inevitable. At some point, you or partner may be going through something, you may become distant from each other, or your relationship may reach the point of being so comfortable that it’s almost boring. Unfortunately, not all couples can overcome it successfully. If your relationship is going to survive a rough patch, experts say loyalty is an essential trait to have.

“The best way to look at a relationship is as though it’s a rubber band — sometimes it’s taut, and sometimes it’s loose,” Kac Young, PhD, relationship expert and counselor, tells Bustle. “Just because it’s one or the other at any given time, it doesn’t mean that it’s wrong, bad or broken. It’s simply going through a phase just like every natural person, place or thing on earth.”

Relationships work the same way. They go through their fair share of good times and bad. But regardless of the rough times, a truly loyal partner, or one who’s in it for the long haul, will see a rough patch in your relationship as a “normal, natural and seasonal passage of growth,” Young says.

So how do you know if that’s the kind of partner you’re with? Here are some things only a truly loyal partner will do during a rough patch in your relationship, according to experts.

Rough patches in the relationship can have you and your partner walking on eggshells around each other. As Natalie Moore, licensed psychotherapist and relationship expert, tells Bustle, people will often sugarcoat certain truths in order to prevent the tension from escalating. “But this typically unconscious strategy is short-sighted,” she says. “Dishonestly will, in reality, only make the problem worse because it erodes trust.” Instead, a loyal partner will keep the “long game” in mind. They will see the benefit of staying truthful, even when it’s uncomfortable in the moment.

When you’re in the middle of a big fight with your partner, it’s easy to lose sight of the fact that you’re on the same team. If you’re not careful, you may end up saying things you don’t mean. But a truly loyal partner will know when it’s time to talk and when it’s time to listen. “They will put aside their own feelings and issues and really listen to their partner,” intimacy expert Isabella Frappier, tells Bustle. They won’t get defensive, interrupt, or start talking about how they’re right and you’re wrong. “They will listen so they can learn more about their partner, grow emotionally, and strengthen the intimacy in the relationship,” she says.

When someone isn’t loyal, they’ll turn into a completely different person when things get tough. They may become selfish and will start doing things that are only beneficial to them. But when you’re with someone who’s loyal, they’ll stay consistent, communicative, and will always hope for the best. As Rachel Perlstein, LCSW, relationship coach and co-founder of A Good First Date, tells Bustle, “They’ll approach rough patches as a team with a ‘we’ outlook, as opposed to taking a protective stance and thinking about issues as a ‘me or you’ or ‘me versus you’ situation.”

When your partner is loyal to you, they will never paint you out to be the bad guy. They won’t give you the cold shoulder or think of ways to get revenge. Instead, Young says, they will do their best to remain kind. “They’ll remember why you fell in love with them in the first place, give you the benefit of the doubt always, and will initiate a healing conversation by using words of love and endearment,” she says. If you and your partner can work on that together, the rough patch will be over.

“When you’re in the middle of a huge fight it can be challenging to see the big picture and act accordingly,” Moore says. But a mature partner who’s in it for the long haul knows that a rough patch doesn’t automatically mean a breakup. “They know that discord is part of a normal relationship and will be able to take steps to move forward towards peace-making,” she says.

Everyone needs space once in a while, especially when there’s trouble in the relationship. If your partner is loyal, they will let you know that they need space in a way that doesn’t make you worry. “Instead of walking away without any follow-up, they will inform you of their need for space, work with you to work your problems out, and reconnect with you in a place that makes you feel validated and supported,” author and therapist, Connie Omari, LPC, tells Bustle.

When someone is going through a personal rough patch, it’s easy for those who don’t care enough to leave. But when a person expresses that they will be there for you no matter what, Omari says that this is a true sign that they will work with you through any sort of trouble in the relationship. During a rough patch, a loyal partner will never make you feel anything less than loved. According to Omari, an affirmation of their feelings will not only be expressed verbally, but will be backed up by their actions.

Loyalty isn’t something that’s typically given freely. It’s something that’s usually earned. The good news is, you can build loyalty in your relationship if you feel like it’s lacking. According to Omari, the best way to do that is to help your partner feel safe enough to be honest and vulnerable. “Sometimes, we avoid being vulnerable with our partners out of fear,” she says. “But when we don’t trust that our partner will support us, then we often choose not to ask for their support.”

It’s difficult to overcome any sort of rough patch in your relationship when one partner can’t open up and be honest about what’s actually going on. But if you and your partner work at building trust and loyalty in your relationship, you two will be well equipped to overcome any rough patch that comes your way.

How to build loyalty in your relationship

When someone says, “I can’t do it” . . . I say to myself, “What do you mean you can’t do it?” Maybe you don’t want to do it, but saying you “can’t” do it is a completely different story.

With the right mindset, positive attitude, and a clear vision of what you want to accomplish, the only thing that is holding you back is yourself.

Can’t is a terrible word and it has to be taken out of your vocabulary.

By saying you can’t do something, you’re already doubting yourself, submitting to defeat, and you’re making that barrier around your life tighter.

So today, right now, we are going to remove this word for good.

From now on there is nothing we can’t do.

“Attitude is Tattoo”

Your attitude is everything; it’s your reason, your why and how, your facial expression, emotions, body language, and potentially the end result. How you approach an opportunity, and the result of it, is solely based on you — not your boss or your co-worker or friend.

If you enter a business meeting with a sour attitude, that negative energy can spread like wildfire. People can also feel it — maybe even taste it. This is not an impression you want to leave.

Now imagine you enter a business meeting with a positive attitude, that whatever happens in here is going to be your result, in your control, not someone else’s. Of course, we can’t always win, but even if the outcome is negative, your attitude and perception can turn it into a positive. The question is: can you do it?

Of course you can, because there is nothing in this world you can’t do.

It’s much better to be known for your positive attitude — your poise, your energy, the reason why things go so well because you are able to maintain such character. A negative attitude is easy. It’s easy to complain, it’s easy to be mad, and it’s even easier to do nothing to change it.

When I say your “attitude is tattoo”, it sounds permanent. Tattoos can be removed, but that’s not the point. Your attitude is like a tattoo because you wear it. People can see it and sometimes, they will judge you on it. If you maintain a negative attitude, then it is permanent until you change it.

Change your attitude and I guarantee the results change as well.

Believe You Can Do It

Do you know why most people say “can’t” and doubt themselves before trying anything?

It’s our lack of self-confidence and fear on many different levels. The one thing we have to purge from ourselves is fear — fear of bad results, fear of change, fear of denial, fear of loss, the fear that makes us worry and lose sleep. Worrying is the same as going outside with an umbrella, waiting for rain to hit it. Stop worrying and move on.

Confidence is fragile: It builds up slowly, but can shatter like glass. Project your confidence and energy into believing in yourself. This is a very important and groundbreaking step — one that is usually the hardest to take. Start telling yourself you can do something, anything, and you will do it the best to your ability. Remove doubt, remove fear, and stick with positive energy.

Learn how to boost your confidence: How to Be Confident: 62 Proven Ways to Build Self-Confidence

Do not fear failure. Do not run away from it. Face it, learn from it, grow, and take action. Just remember: You will never know success if you have never failed.

Your confidence will bolster after embracing these facts. You will be immune to demoralizing results, and instead you will find ways to fix it, improve upon it, and make it better than before. You will learn to never say “can’t,” and will realize how many more opportunities you can create by removing that one word.

Don’t let one simple and ugly word plague your confidence. You’re better and stronger than that.

Start Making the Change

But to actually start the process of change is very challenging.

Fear? Time? Don’t know how — or where — to start?

It’s hard because what we’re doing is unlearning what we know. We are used to doing things a certain way, and chances are we’ve been doing them for years.

So here are some ways that I avoid using the word “can’t”, and actually take the steps to put forth the change that I wish to see. I hope you can incorporate these methods into your life.

Write down What You Want to Change

Write it on post-its, notecards, whatever makes you comfortable — something you will always see. I usually write mine on post-its and put them all over the wall behind my monitor so I always see them.

Tell a Friend and Talk About It

Discussing your goals, what you want to change, is very effective when you say it out loud and tell another person other than yourself. It’s almost like saying, hey, I bet I can do it — watch me.

When you fulfill that goal and tell your friend, it feels rewarding and will motivate you to do it again in a different aspect. Who knows? Maybe your friend adopts the same mindset as you.

Stop Yourself from Saying the Forbidden Word

Sometimes,I can’t control myself in public when I’m with friends, so I have to be careful with the words I use so I don’t embarrass or insult anyone.

Treat the word “can’t” as the worst word you can possibly use. Stop yourself from saying it, mid-sentence if you must, and turn your whole perspective around — you can do it, you will do it, and nothing is impossible!

Repetition, Repetition, Repetition

You think this change will be overnight? No way. This is a practice. Something you’re going to be doing for the rest of your life from now until forever.

As I said earlier, you are unlearning what you know. You know how easy it is to say you can’t do something, so by unlearning this easy practice, you’re self-disciplining yourself to live without boundaries.

Practice this everyday, a little at a time, and before you know it, the word can’t will not be part of your language.

Do Anything That Can Relieve Your Uncertainty

When I catch myself saying I can’t do something or I don’t know something, looking up information on that action or subject, doing research, educating yourself, relieves that uncertainty.

Sometimes, we think we can’t do something because the whole idea of it seems too large. We skip the small steps in our head and only focus on the end.

Before you say you can’t do something, rewind and slow down a little bit. Focus on what the first step is, then the next. Take it a step at a time, and before you know it you will have done something you previously thought you couldn’t do.

You know what you must do. The first step is right now. Once you begin this habit, and really start noticing some change, you’ll realize the door to opportunity is everywhere.

The funny thing is: Those doors have always been there. The evil word that we no longer use put a veil over our eyes because that’s how powerful that word is.

More Tips for Strengthening Your Resilience

It’s not uncommon to assume some level of trust in a new relationship but sometimes that trust is misplaced or misunderstood. The question isn’t should you trust. In fact, it’s how do you build trust so your relationship can grow and thrive?

Before you can build trust, you have to understand what it means to you and your partner. Clearly communicating your expectations and understanding what your partner needs is the foundation for building a long-lasting relationship.

The problem is we tend to shy away from these conversations when a relationship is new for fear of scaring the other person away. And by not having the conversation, assumptions are made which can lead to disagreements and even betrayal down the road.

Take the time to understand what your partner is looking for in a relationship and make sure your needs are expressed. When you begin there, building trust becomes much easier. To help you take the next steps…

Here Are 10 Ways to Build Trust in a Relationship:

1 – Earn It

Don’t assume trust exists and always be working to earn it. When we stop taking trust for granted and make it a priority, we will be conscious of our actions and the perceptions of those actions to our partner.

2 – Keep Your Promises

It makes sense that we want to keep promises we make to our partner, but often the little things get overlooked. Make keeping your promises about little things as important as keeping your promises about the big things. Call when you are late, remember to pick up that item from the grocery store and remember to pay the bills on time. While these things may seem small, they go a long way towards building trust.

3 – Keep Their Secrets

Do not keep secrets from each other, instead keep them for each other. Keep your personal conversations at home. It is only right to talk about something once you hear your partner bring the subject up in a conversation. Also realize, he might share information only with certain people. It’s his story, so let him tell it and follow his lead.

4 – Communicate Openly and In-Person

Make it a rule that most communication, especially important subject matter, must happen in person. The true meaning of a message can get lost via text, email and sometimes even on the phone. Make sure you are both heard and understood by talking face to face.

5 – Don’t Judge

You might not understand why something is important to your partner, but the fact that it is important is all that matters. Before you can trust, you must respect each other and your differences without judgment.

6 – Become Vulnerable

Be real with your partner and that means sharing things that you often keep hidden. The ultimate sign of trust is living your truth and by doing so your partner will be more comfortable living theirs.

7 – Be Forgiving

Trusting doesn’t mean mistakes won’t happen and when they do be forgiving. Holding on to past transgressions will only erode the trust in the relationship. We should feel the ability to make mistakes and so should our partners, without it being a constant source of contention. Letting go of the hurt, accepting the apology and moving on builds a trust-based on truth and love.

8 – Work on Your Personal Growth

We are better people and better in our relationships when we take the time to work on our personal growth. It’s important in any relationship for the people in it to grow as a couple and as individuals. It’s a focus on our personal growth that keeps the relationship solid and the trust in each other growing.

9 – Be Supportive

It is important in any relationship to be supportive of the other person. It is even more important to show that support when we are in a stage of building trust. If one person in the relationship doesn’t feel that they can take a risk, make mistakes or try new things without support, the relationship will falter. On the other hand, being supportive in good times and bad opens us up to living our truth knowing someone has our back.

How to build loyalty in your relationship

A public forum is never a place to voice disagreement. If what your partner is saying doesn’t sit well with you, discuss it at home. Often disagreeing in front of other people can shame or humiliate the other person. This kind of behavior will damage your lines of communication and your trust factor. Waiting until you get home offers the benefit of formulating your thoughts in a respectful way to encourage an honest and open discussion.

Building trust isn’t hard when you approach your relationship with respect and understanding. The basic principle of trust is easy: do what you say you are going to do. Stay true to that and a trusting relationship will naturally begin to form.