Learn how to use Snapchat’s Virtual Reality “Lenses” with the inbuilt feature of snap chat that many of user don’t know about and it’s time to use it with the guide that we had discussed right below.
[dropcap]S[/dropcap]napchat’s lenses are the high inbuilt feature with the Snapchat service app that enables the users to make up all those cartoons modifications to the snaps. Although you might be thinking about the thing that why are we discussing about the usage of Virtual Reality Lenses inside Snapchat as if it is all just about the modifications to the snaps which could be learned quickly with the slight time usage, but we have made this article only because of the thing that the usage of Virtual Lenses is quite confusing, and most of the users could easily get jigged while it’s usage. To help the users know about the total usage of the snap chats virtual reality lenses it is a good option for the users to learn about it consequently. Here in this article, we have written about the method through which the users of snap chat would be able to use virtual reality lenses quickly. The whole procedure of using the snap chats virtual reality lenses have been explained, and quick guide for the instant application have been written in this article. You just go and read out the whole article given below so as to know a whole about the virtual reality lenses!
How to use Snapchat’s Virtual Reality “Lenses”
The method is very straightforward and easy, and you just need to proceed with the below-discussed way to implement this
Steps to use Snapchat’s Virtual Reality “Lenses”
#1, First of all, open up the Snapchat and the load your device’s front facing the camera. The front facing camera has to be loaded because the most of the lenses only work with the face images which could be grabbed only through it. Tap on the face on your screen of the device so that the Snapchat could begin to detect your face.
#2 Once the Snapchat have completed the face detection it would automatically bring up the whole number of available lenses that could be applied to that image. This could be a no big deal as the snap chat could sometimes detect the objects to be the faces and hence apply up to the lenses on them. To get the best results try to keep only your face inside the camera and not let ay other objects to hinder inside.
#3 Swipe on the circle icon to bring up more and more lenses and browse through them, then tap on the selected lenses placed inside the circle. This then applies up that particular lens on the face that have been detected by the app.
#4 You would find some of the lenses that may require about two persons in the image, and for those particular lenses, the effect won’t be generated accurately on a single face. Many of the lenses also add the effects of the sound and also changes up the quality of the looks, that’s what make it cooler. It’s just up to you now to choose up the perfect lens for your needs and accordingly manage up your requirements like two faces or only looks etc.
How To Use Snapchat Virtual Reality lenses
So this was all about the method by which anyone could use up the Snapchat’s virtual Lenses feature. This approach as written above is not compiled of too many advanced procedures, but there is only need for some simple steps to configure Virtual Reality Lenses and hence use it up. Hope you would like up the method, we would like to get your indulgence about the method in the comments!
Snapchat’s new World Lenses can paint the world around you with 3D experiences. The new AR life filters lets you place rainbows and clouds above your picnic table or extra flowers on your lawn. For now the 3D filters work only with the rear camera. In a clue to how quickly augmented reality is developing, Snap is promising to update them daily.
Snapchat’s New World Lenses
Snap has been venturing in Augmented Reality for some time with its filters and more recently, Snap Spectacles. The sunglasses let you record short videos and share them via the app. The technology in the latest World Lenses is similar to the augmented reality used with Pokemon Go as it overlays digital images on the physical world.
Currently, there’s a nature filter that lets you throw seeds into the ground that pop up as flowers, a text filter that places colorful words like “OMG” and “love” into the frame, a shining rainbow you can move and scale, and a spring-themed filter featuring two green bushes you can tap to make bunnies pop out. (Ars Technica)
Possibly the most important development here is that Snap’s new technology lets digital objects react to physical space. Move closer to the object and it increases in size. Move your hand into the camera’s field of view and you can move some of the objects. These are not flat stickers but digital objects that become part of your world.
Being able to augment the world around you offers a whole new realm of creative possibilities. As marketing experts note, we may see a lot of content that will link to product and brands in the near future. And there are fascinating possibilities for its use in the learning environment.
Interestingly, Snapchat’s New World lenses were announced during the first day of F8, Facebook’s main developer conference and only days after Facebook released its open source Surround 360 camera platform. Now Instagram, FB Messenger, WhatsApp and Facebook have features that mimic Snapchat unique camera-first interface with filters and disappearing stories. The world is rapidly moving to AR and the race open to everyone. AR eyewear will come, but at the moment the action is on our smartphones.
Snap and Social Media
As social media companies venture into AR, Snap brings a creative approach and new ways for us to communicate through its social and interactive filters. Wired highlighted a quote from Snap’s IPO documents published in February that reveals where these developments are taking us:
In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones.
It should come as no surprise that Snap now refers to itself as a “camera company.” But the meaning of that phrase has morphed into much more than manufacturing cameras. Snap makes eyewear that takes AR photos (Spectacles) and a platform that augments your world. The camera screen becomes a portal into a digital world.
While Snap’s filters and AR are still rather primitive, this is only the first step in a wave of augmented reality developments. New applications in education and entertainment will become common when our smartphones are capable of rendering more sophisticated Augmented Reality experiences. Will the market go for Snap’s very focused approach on creative uses of AR? Or will it go for the major social media platforms like Facebook that want to do everything?
As with all things Snap, the New World lenses continue to push the boundaries of what we can do with our smartphones. Expect to see a lot more AR in our world this year!
Maya Georgieva is an EdTech and XR strategist, futurist and speaker with more than 15 years of experience in higher education and global education policy. Her most recent work focuses on innovation, VR/AR and Immersive storytelling, design and digital strategy. Maya actively writes and speaks on the topics of innovation, immersive storytelling and the future of education and consults organizations and startups in this space.
One of the most popular app Snapchat featured many cool features. One of them is Virtual reality lenses. This feature enables the user to make up all those cartoons modifications to snaps. As some of you may have faced some issues while using this feature. To help the user know about the total usage of snaps could be learn quickly after reading this article.
The method is very straightforward and very easy ,you need to just proceed with below discussed steps.
Step 1. First of all ,Open Snapchat and load front facing camera . The front facing camera has to be loaded because the most of the lenses worked with the face image. Tap on the face on your screen so that the app detect your face.
Step 2. After detection of face ,the app will automatically shows whole number of lenses avaibale that could be applied to that image.
How to use VRL of Snapchat
Step 3. Swipe on the circle icon to see more lens and you can apply it according to your wish.
Step 4. You may find some of lenses required 2 person in the image and for those particular lenses, the effect wont be generated accurately on a single face. Many lenses also add sound effects to make it quite cooler.
Virtual reality lenses Of Snapchat
Well this was all about the method by which anyone could use Snapchat virtual reality lenses feature. This method is not complied with too many advance procedures,but there is only need for some simple steps to configure Virtual Reality Lenses.
The MLB Ballpark app has added six lenses that allow users to give themselves popcorn, a big foam finger and other sports paraphernalia. The lenses use Snap’s Camera Kit technology, which the company offers free.
Oct. 22, 2020 4:12 pm ET
In a normal year, the MLB Ballpark app was for use at, well, the ballpark. But this year, with stadium attendance reduced to scattered pods of fans or banned outright, Major League Baseball has added a vicarious layer to its app: augmented-reality lenses built on Snap Inc. technology.
The souped-up app has six lenses that users can choose from, for instance, to swing a bat superimposed into a video of themselves, or take selfies wearing virtual hats from this year’s World Series opponents, the Tampa Bay Rays and the Los Angeles Dodgers. (The teams are tied 1-1 at present.)
The new lenses are so far the most high-profile use of Snap’s Camera Kit, a system that allows other apps to integrate augmented-reality lenses from Snapchat. Introduced in June, Camera Kit is already being used by Squad, a video chat app from Olabot Inc., and AutoRap, a rap creation app from Smule Inc.
The AR lenses further Snap’s ongoing effort to position itself as a camera company, not just the operator of a social media platform, and might expand the audience for the kind of AR experiences it has on display.
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On Tuesday, Snap said its revenue shot up 52% to $678.7 million in the third quarter, as daily active users increased to 249 million on the platform, up from 238 million in the second quarter. The adoption of AR has happened faster than the company imagined, Snap Chief Executive Evan Spiegel said during an earnings call.
“We believe augmented reality is the future of immersive customer experiences like try-on, catalog browsing and showrooming,” Jeremi Gorman, chief business officer at Snap, said on the same earnings call. “Showrooming” refers to browsing through merchandise at a bricks-and-mortar store, but then making the purchase online.
The Snap and MLB partnership illustrates how much companies want to rapidly digitize experiences for their consumers, said Nicole Greene, senior director analyst at Gartner Inc. Taking the Snapchat technology to more apps will also increase adoption of AR, she said.
“They’re really positioning themselves as a utility versus a social media channel,” Ms. Greene said.
MLB is bringing augmented-reality lenses to its MLB Ballpark app for the World Series.
Sports leagues have embraced all types of technology as the pandemic has forced them to leave many seats empty in the stands. Major League Baseball, for instance, put a “Cheer at the Ballpark” feature on its website, team websites and the app. The feature lets fans make their virtual cheers, boos or applause audible in deserted stadiums during a game. Fans have submitted more than 73 million reactions, according to MLB. These types of digital experiences, like Camera Kit, are likely to continue even after fans can return to the stadiums, Ms. Greene said.
On the MLB Ballpark app, users are able to take photos and share the lenses either on Snapchat or on other social media platforms. MLB created four of their new lenses and worked with Snapchat to create the rest.
MLB expects to build on its use of AR to enhance the experience of the real-life ballpark, and introduce features like ordering food or getting directions, said Chris Marinak, chief operations and strategy officer at MLB.
These lenses are part of MLB’s strategy to create experiences for fans who can’t attend, even once stadiums reopen, he said.
“We need to continue to engage with our fan base that way, that’s what younger fans expect, the next generation of fans expect,” Mr. Marinak said. “In order for us to stay relevant and current with our fan base, we need to meet our fans where they are and give them what they’re asking for.”
Camera Kit doesn’t generate any revenue for Snap, but partners that use it can sell sponsored lenses on their own apps. Companies have been running sponsored lenses on Snapchat since 2015, when Twentieth Century Fox bought one to promote “The Peanuts Movie.”
Snapchat wants to work with more partners to expand the range of uses for its lenses, said Ben Schwerin, vice president of partnerships at Snap.
“Whether it’s working with a sports league, like MLB, or it’s working with a partner that’s focused on education or remote work, it’s going to open up a lot of innovation,” Mr. Schwerin said.
The addition of AR to more apps will increase its potential and reach, said Liam Walsh, creative technology director at Nexus Productions Ltd., an interactive agency. But companies need to find virtual experiences that are meaningful, not just gimmicks.
“The challenge is always to make it relevant to people and move beyond novelty,” Mr. Walsh said.
Write to Ann-Marie Alcántara at [email protected]
Copyright ©2020 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
Jan 13, 2017, 8:00 am EST | 1 min read
Snapchat’s “Lenses” feature can make all kinds of silly alterations to your Snaps. If you’ve ever seen a photo of a friend with cute, cartoon-esque dog ears or “face-swapping” with someone else, it was a Snapchat Lens.
Snapchat’s interface can be a little confusing, so if you aren’t sure how to use these lenses, we’re here to help.
Each Lens has a different effect that’s automatically applied in real time to your photos. They generally shift, change, or add something to your face. Some lenses exaggerate the size of your nose while others turn you into different animals.
At any one time, there are between about ten and fifteen different lenses available in Snapchat. New Lenses are constantly being added and old ones removed and then brought back. Theme lenses are often added for special events and companies can pay Snapchat to have a lens included to promote their product.
Despite being one of the best things about Snapchat, Lenses are hidden behind a touch gesture. While almost everything else in Snapchat’s interface is handled by buttons, there isn’t one for Lenses.
To apply a Lens to your image, open Snapchat. Many of the lenses require a face in the photo, so it’s simplest to use the front-facing camera.
Before you take a Snap, tap on your face. Snapchat will apply its face-detection algorithms. Assuming it detects your face, Snapchat will bring up the Lenses for you to choose from. In low light or from odd angles, it may take Snapchat a while to recognize you as a person. It can also make hilarious mistakes and recognise everyday objects or photos as people.
Swipe through the circular icons to browse through all the lenses available. Tap a circle to apply it.
Some of the lenses, like the face-swap one, require two people in the photo. Others will also change your voice or add music. There’s very little consistency between Lenses, and Snapchat is always adding more that do new things.
Once you’ve found the Lens you want to use, take a Snap as normal. All the Lenses work as either photos or videos. Then you can edit your Snap, send it to your friends or add it to your Story.
In Snapchat history, the company has had a tendency to produce leading products and introduce trendy features, including Snapchat Spectacles and Snapchat Geofilters. The most recent addition to the legacy of innovation is Snapchat Lenses.
With the Snapchat update November 2016, users can now apply Snapchat vision to experience virtual reality animations within the app. This kind of technology might just affect the future of the virtual reality industry.
Snapchat & VR: What the Future Looks Like
The Snapchat Lenses camera offers augmented reality animations that you can incorporate in snaps to your friends. These lenses use smarter technology than regular Snapchat filters. Snapchat Lenses technology enables advanced facial recognition that makes virtual reality even more realistic.
Although Snapchat is only testing the waters with its introduction of Snapchat Lenses augmented reality, the social video app may have a future in the VR industry. Because Snapchat is currently the favorite social media app among millennials, the type of technology it promotes upholds a lot of influence.
One marketing move that Snapchat is making with its new Snapchat Lenses and filters is lens sponsorship. Users’ favorite companies can pay to sponsor a particular lens. An example of Snapchat Lenses advertising is Taco Bell’s “taco face” lens.
How to Use Snapchat Lenses & Why You Should
The average Snapchat user knows how to use Lenses since the Snapchat new update came out. Mastering the Snapchat virtual reality lens is a key to establishing your authority as a social media centered brand. The app rotates ten Lenses every day to choose from, so be sure to diversify your choices and stay up to date with the latest trends.
To use Lenses, open the Snapchat app and switch to the front facing camera. Then, all you have to do is tap on your face and the app will pull up its Snapchat filters for the day. Swipe to select a favorite, then snap away!
At first, Snapchat Lenses may seem like silly or insignificant. However, these sorts of technology trends are pivotal to your marketing strategy. Your social media marketing can be more successful when you promote your brand with trends that will rank you higher or give you more publicity among followers.
This is especially true if your target audience is millennials. Distributing regular snaps with Snapchat Lenses show your audience that you are “with the times.” On the other hand, brands that don’t use Snapchat lenses may not be perceived as forward-thinking. The integration of this new technology into your marketing campaign is worth the time investment.
The Importance of Snapchap Video Marketing
The Snapchat lenses app is obviously an important step for your Snapchat marketing campaign. If your brand isn’t using them now, then you are falling behind in digital marketing. Snapchat marketing with video is a must in today’s culture. If you need help producing the perfect Snapchat videos to ensure a successful campaign, Valoso can help. Click below to receive a free quote or visit our homepage for more details.
Snapchat have released a new addition to it’s augmented reality (AR) Lenses features which will let advertisers publish sponsored lenses which users will be able to interact with.
Snapchat AR Lenses serve as an extension to Snapchat’s currently existing shoppable ads which allow advertisers to engage with potential customers directly within the app. It was back in 2015 that Snapchat made their machine learning-based Lenses available to users which allowed for different effects to be applied to their face via the camera and then shared across social media. Following this sponsored Lenses were introduced which encouraged users to overlay an advertisement onto their face.
Now, advertisers can include a button to a Lens that will take the user to a website where thy will be able to purchase an associated product. For launch four brands will be rolling out the feature include Clairol, King, STX Entertainment, and Adidas. The button does not just have to be a link to their website though as it can also be set up to play videos or even install an app.
This follows the news that Snapchat Lens Studio will be opening up their development tools to let anyone create their own custom AR Face Lenses. The Lens Studio tool will be open to all and features accessible tools to allow for rapid development and easy publishing. Lens Studio is also adopting GIPHY integration to allow both World and Face Lenses to use animated GIF stickers as well.
The push for new AR interaction with their users is no surprise seeing as last month Snapchat quietly acquired PlayCanvas, a provider of an open-source 3D engine used for virtual reality (VR) and (AR) solutions. The purchase means that Snapchat will be able to leverage PlayCanvas’ platform which might already be the case following these recent announcements.
Though it is unclear how successful the new advertiser focused AR Lenses will be it is sure to be a talking point moving forward. Then again, maybe the success will be measured by how many seflies show up on social media of people wearing their favourite brand.
As Snapchat continue to push their AR Lenses feature and deploy new ways for users to interact with content, VRFocus will be sure to bring you all the latest so stay tuned for more.
Snapchat is famous for its Lenses – a feature that recognizes faces and applies filters, emoji and other crazy, funny effects. Snapchat’s Lenses feature will soon receive a complete overhaul. Snap Inc., the parent company of Snapchat, is reportedly working on expanding its Lenses feature with augmented reality support for enabling real-world object recognition. The current Lenses feature is very basic in terms of its functionalities, offering overlaying effects like snowfall and leaves to images from the camera.
Advanced augmented reality Snapchat Lenses for real-world object recognition
According to reports, the new advanced Lenses that will let users overlay virtual images and objects into landscapes is already in the internal testing period. The advanced Lenses, which are smarter than the existing Snapchat library’s Lenses, will be able to interact with real-world objects, identify environmental elements and overlay augmented reality animations onto scenes.
The new feature is expected to benefit both users and advertisers. For users, the new feature will bring in more excitement and fun. Lenses is already very popular – advanced augmented-reality Lenses with real-world object recognition will only make users want to use the feature all the more. As for advertisers, the new feature’s abilities to recognize something as specific as a brand name will open new revenue streams and will help build better rapport with users. Snapchat has never missed on making the best of advertising potential – in the past, the company has partnered with Screen Gems film studio on a promotion lens for Underworld: Blood Wars that had a gyroscope to deliver immersive 360-degree environment. It had also worked on Ghostbusters AR features for Sony and promotional tie-ins for X-Men Apocalypse.
New Snapchat Lenses Release Date
Users who are eager to try out this feature will probably be disappointed to hear that the advanced Lenses feature is not in Snap Inc.’s near-term product roadmap. Considering that the company will soon go with Initial Public Offering (IPO) at an estimated $25 billion – the largest ever since Facebook’s IPO in 2012 – the new advanced Lenses feature development will only boost Snapchat’s value.
When new Snapchat lenses become part of the company’s near-term product roadmap, they will be rolled out for both Android and iOS devices.
Miri Qylafi | February 19, 2019
Snapchat has been big on Lenses for a while now. It is an integral part of the platform and one that makes it stand out from the rest. After all, almost everyone has seen these dog ears at least once.
Snapchat Lenses provide a great way to entertain and engage their users and of course, any self-respecting marketer knows that anything that is engaging can be used to advertise a product or service.
Before we all live in a Virtual Reality world, the next step of innovation will be Augmented Reality and it will in fact become imperative for marketers and app companies that are looking to grow, to use this technology to reach their users.
Snapchat opened their lens feature to brands in early 2018. It worked with Netflix to create this super awesome lens that promotes The Stranger Things.
This is probably the single best promotional piece that Netflix has ever done. It’s unique, non-intrusive and given the nature of it, the users naturally want to engage and find out more. When was the last time that you were excited to play with an advert? This lens demonstrates that AR technology will shape how we do marketing in the future. Sadly however, this feature is severely restricted. There are millions of highly engaged users that you could not reach through a Snap Lens for several reasons.
The first reason is that as impressive as the Lens is to view, it is just as complex and difficult to build it up. To build a full 3D model of a room, it requires a team of highly trained graphic designers and that’s not something that most businesses have at hand.
The second one reason is price. These lenses can go up to $1 million according to Digiday and only the biggest brands in the world have those types of marketing budgets.
In fact this is what Campaign Live had to say about the price of Lenses on Snapchat.
“It used to be that a brand could not go viral on Snapchat unless they paid hefty fees for a Snapchat world lens. Most also think that Snapchat, due to its walled gardens, made it impossible to go viral organically, versus something like Twitter where you can trend.
However Snapchat marketing agency Fanbytes believes it’s entirely possible to go viral organically on Snapchat. The key, they said, is to not promote your brand, but instead, to help Snapchat’s users express their own individuality. This works particularly well with content that touches on social culture.
Fanbytes has been helping brands reach a Gen Z audience on Snapchat since 2016. They have worked with the likes of Deliveroo, Boohoo, ZiMAD and various other app developers to drive attract quality engaged users from Snapchat.
Fanbytes recently has included Snap Lenses in its product roster and the results we have been seeing are impressive.
Plato, a mobile gaming app, wanted to stand out in the saturated mobile gaming market but it was getting harder and harder. The same audience that you’re going after is also being courted by a variety of competitors apps. The advertising costs are going up at the same time as users are getting ad fatigue and just skipping ads left and right despite the creative time that went to produce the ad, not to mention the budget put behind it.
Plato thus wanted do something radically different and they came to us for a solution.
Taking a look at their app, one of the most popular games on the app, called Werewolf, had just launched. It’s a mystery game where the goal is to find which character is an innocent villager and which character the werewolf. Fanbytes took inspiration from this game to create a “Haunted Cabin” lens, a virtual 3D environment that mimicked the setting and feel of the popular game.It looked something like this.
With the Lens done, it was time to put it out onto the world. Part of the hefty price tag of $1 million that Snapchat charges for this lens is made up by the cost of distributing the lens to Snapchat users. Fanbytes sought to mitigate this cost significantly by using a different and more organic form of distribution. The lens was shared with various meda channels on Snapchat. These are Snapchat accounts that have curated a dedicated community of Snapchatters around a specific topic, be it gaming, lifestyle and so on. The lens was inserted within the story of these media channels, to be consumed organically by their followers.
One week after the Lens was launched, we began to pull in all the relevant data and this is what we found out.
The stats across the board smashed the targets that we had set as well as the expectations of Plato. We wanted to dig deeper in order to understand why.
To provide some context, “Views” simply refers to the number of times that the Lens was viewed by Snapchat users. “Scans” refers to the number of people that actively chose to load the lens into their phones and play with it. “Shares” refers to the number of people that choose to not only play with the lens on their phones, but also share it on their Snap stories for all their friends to see.
We discovered that the large amount of people sharing the Lens was amplifying the other stats. Unlike other paid media campaigns, wherein you pay for each impression that you get, lenses work a bit differently. If the Lens is engaging and unique and users share it with their friends, then their friends will share it with their other friends and thus the Lens can go viral.
This was clearly the case here since the Lens became the #1 Trending on Snapchat, gaining far more traffic and attention than the client was expecting.
From a creative perspective, the complexity and uniqueness of the Lens was also recognized as “The Haunted Cabin” was featured on Snapchat’s own website as part of the “Snap Picks” list.
The big takeaway here is the power of Augmented Reality and Snap Lenses specifically to be unique and emotionally engage with an audience. As mentioned earlier, advertising costs are increasing at the same time when your audience is getting ad fatigue, skipping ads or just tuning them out. Because Snap Lenses almost do not feel like an ad, users are eager to scan, play with them and share them with their friends. When was the last time you shared an advert with your friends?