Cameron Summerson is ex-Editor-in-Chief of Review Geek and served as an Editorial Advisor for How-To Geek and LifeSavvy. He covered technology for a decade and wrote over 4,000 articles and hundreds of product reviews in that time. He’s been published in print magazines and quoted as a smartphone expert in the New York Times. Read more.
If you like the idea of blocking overbearing ads, but don’t want to steal revenue from sites you like, you can set AdBlock to allow all ads by default, and then block them as needed.
While Google is doing its part to make your ad experience better on the web by blocking ads that don’t meat certain standards, it’s never a bad idea to have the control where you want it. That’s where AdBlock comes into play—but not in the way you traditionally think of this controversial plugin.
By default, AdBlock, blocks ads—all ads. While I see how appealing that can be, not all ads are bad, overbearing, or otherwise in the way. In fact, ads are how many websites make money—including the one you’re reading right now.
While we go out of our way to make sure the ad experience is as out of your way as possible, we also understand that not all websites are as aware of their ad situation as they should be—or maybe they just don’t care. Whatever the reason, if there comes a time when a website is forcing too many ads down your throat, it’s time to block them.
How to Set AdBlock to Allow Ads
So, first things first, go ahead and install AdBlock. It’s available for Chrome, Firefox, and Edge. After you install it, the instructions are essentially the same across all browsers.
Note: I’ll be using Chrome for the tutorial, so it might look slightly different if you’re using a different browser.
Click the extension icon, and then choose the “Options” entry. This opens a new browser tab.
On that tab, click the “Customize” option at the top.
There are quite a few options on the “Customize” page, but you’re looking for the “Show ads everywhere except for these domains” option. Click it to expand a new input box.
In that box, you can start adding the sites on which you want to block ads by using the format displayed just below the box. The sites you type are added to the “Filters” section.
You can edit the filters section manually as well, but be aware that it’s very particular about formatting. One incorrect character and everything breaks!
Fortunately, there’s an easier way. You don’t have to worry about manually inputting every site for which you want to block ads. Instead, you can just use the extension icon as you’re browsing. When you encounter an offending site, head to that site’s home page, click the AdBlock extension icon, and then choose the “Enable AdBlock on this page” option. Poof—ads are gone. That’s all there is to it!
Note: You do need to do this on a website’s home page, otherwise it only block ads on the exact page you’re looking at. When you enable it on the home page, though, it blocks ads across that entire domain.
How to Re-Enable Ads for Blocked Sites
If at any point, you have a change of heart (or perhaps accidentally blocked ads), you can easily undo this setting.
While you can edit the Filters list, I’d generally recommend against that unless you’re absolutely sure of what you’re doing. Again, it’ll break the entire list if something is entered improperly.
Instead, just visit the site’s home page, click the AdBlock icon, and then choose the “Don’t run on pages on this site” option.
This open a new window—just click “Exclude” to allow ads across that domain.
While we definitely encourage the “innocent until proven guilty” mindset when it comes to blocking ads, we also understand that some websites are just awful when it comes to putting ads in your face. We feel like allowing ads in general, and then blocking ads on offending sites offers a great middle ground in the debate over blocking ads.
Also, please don’t use this to block our ads. We love you.
Are you trying to watch a video or read an article on a site that doesn’t allow ad blockers? Do you want to support a site you love by allowing it to show you ads? Use the steps below to pause AdBlock temporarily or add a site to your allowlist to see ads every time you visit.
Note: The methods described below work in desktop browsers on Chrome, Firefox and Edge. There are similar steps for the Mac app. You can also pause AdBlock on your mobile device or add websites to your allowlist on your iPhone or iPad.
To allow ads to show on the site you’re currently visiting, click the AdBlock toolbar icon to open the AdBlock menu. Under Pause on this site, select Once to temporarily pause AdBlock on that site or Always to add the site to your allowlist.
When paused once, AdBlock will automatically start blocking ads again when you leave the site. If paused always, the site will be added to your allowlist ensuring that ads will continue to show every time you visit the site.
To start blocking ads on a site again, click the AdBlock toolbar icon and select Unpause AdBlock. You can also manually remove the site from your allowlist:
- Click the AdBlock toolbar icon and select the gear symbol.
- On the Customize tab next to “Manually edit your filters,” click Edit.
- Delete any line containing the name of the website.
- Click Save.
- Go back to the page you were viewing and reload it.
To always allow ads to show on the page you’re currently viewing, open the AdBlock menu, select More pause options, adjust the page slider to match the URL of the page you want to add to your allowlist, then click Exclude.
AdBlock will allow ads on the current page but will still block them everywhere else, including on other pages on the same site.
To start blocking ads on that page again open the AdBlock menu and select Unpause AdBlock or remove the page from your allowlist manually:
- Click the AdBlock toolbar icon and select the gear symbol.
- On the Customize tab next to “Manually edit your filters,” click Edit.
- Delete any line containing the name of the page URL.
- Click Save.
- Go back to the page you were viewing and reload it.
To temporarily allow ads to show on all sites, right-click on the page and select Pause on all sites from the context menu. After enabling this, any site you visit will allow ads, however, all tabs and windows that are already open will need to be refreshed to allow ads.
AdBlock will remain paused on all sites until the browser is restarted. To block ads again, right-click on the page and select Resume blocking ads from the context menu.
Alternatively, ads can be allowed on all sites by right-clicking on the AdBlock toolbar icon and selecting Pause on all sites from the menu.
To unpause, right-click on the AdBlock toolbar icon and select Resume blocking ads.
If you prefer to allow ads on most sites, only blocking them on specific sites, you can set AdBlock to default to “off.” We call this running AdBlock in “Allow Ads Mode,” showing ads on all websites, and blocking them only where you tell it to.
Allow Ads Mode is similar to pausing AdBlock on all sites but in Allow Ads Mode you can still block ads on some websites, and AdBlock will remain in Allow Ads Mode until you turn it off.
To use AdBlock in Allow Ads Mode:
- Open the AdBlock menu (the AdBlock icon in the upper right-hand corner of your browser)
- Select the gear icon to open your Options page
- Click the Customize tab on the left
- Scroll down to “Stop blocking ads” and select “Show ads everywhere except for these domains”
- Add any sites where you prefer to keep ads blocked. This overides all other filters.
Exception (allowlist) rules always override blocking rules. If there is a particular ad you want to see, you can use AdBlock’s resource page to create an exception to the rule that’s blocking it.
Ads were yesterday!
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AdBlock ONLY certain sites
AdBlock ONLY certain sites
Post by Nicu » Mon Feb 14, 2011 12:13 am
For a long time I used AdBlock to wipe the advertisement off my browser and I enjoyed it. However, I also needed to allow ads on various sites I visited so I can check with their content (being a content evaluator sometimes) and for those domains I temporarily disabled AdBlock. I also realized not all the sites are hungry for money and they genuinely support themselves through ads and also keep it at a normal level, without obstructing normal activity so I white-listed site after site after site. After all these years I think it’s time to be able to use AdBlock in more than one way. I’d love to be able to turn AdBlock into a selective filter:
1. Enable AdBlock by default, with the following exceptions: site1, site2, site3 etc
2. Disable AdBlock by default, with the following exceptions: site1, site2, site3 etc
This is pretty much how MAC filtering works in some routers. After all, going back in time I realized I only started to use AdBlock because of some sites that really abused advertisement or simply gone the wrong way while doing it, with stupid ads that roll-over content and hardly go away. I will never feel bad about blocking ads on such sites, but I’d like to allow the others to make an honest buck as long as they are not annoying. I think it’s just decent.
Google Chrome has come a long way. The browser now has an easy-to-use, built-in adblocker. This allows you to block ads from all or from select websites. However, what if you want to allow ads in Chrome?
There are basically two ways to allow ads in Chrome:
- You can allow all ads.
- Allow ads on specific sites by whitelisting them.
Note: Remember, ad blocking is only available in Chrome 64 and above. If you don’t see it, please make sure your Chrome browser is up-to-date.
Why Would You Want to Allow Ads on Certain Sites?
There are certain situations in which you might want to whitelist a site or learn how to disable adblock in Chrome. When you disable the ad blocker, it will allow ads to be shown across the browser.
However, you can simply turn off the ad blocker for specific sites and allow them to show ads. You may want to do this for a couple of reasons.
There may be some websites you come across that you want to see relevant and outreaching ads for. So you would want to whitelist these sites. However, perhaps the major reason to turn off the ad blocker for specific sites is that it might be a site for a blogger or a friend. You want to help them, so you make sure adblock is disabled in Chrome for these specific sites.
In fact, some of us disable the adblock feature for charity sites to help show support. After all, a lot of charity organizations and bloggers rely on ad revenue to keep the site running.
Whatever the reason may be for you, here is how you can easily allow ads in Chrome when you want to. Let’s explore both ways.
How to Allow All Ads in Chrome
Launch the Google Chrome browser from your desktop. The Chrome icon looks like a colored ball with a blue dot at the center. You can find it in your Applications folder on a Mac, or in your Start menu on Windows.
Once the Chrome browser is open, click the three-dot icon. This icon is located next to the address bar in the upper-right corner of your browser window. It will open a dropdown menu. Go down to the “Settings” option and click on it.
From the Setting’s page, scroll all the way down to the bottom until you see the “Advanced” area. Click on it and a more advanced setting’s option will drop down and be displayed.
Now that the advanced setting’s options are displayed, scroll down until you see “Site Settings.” You will find it near the bottom of the “Privacy & Security” group of options.
This is what you want to click on next.
You will see quite a few options available to you at this point. Scroll down some until you see the “Ads” tab.
From this page, you have a couple of simple options.
Click on the “Blocked on sites that show intrusive or misleading ads” toggle button to turn it on.
You have now disabled adblock in Chrome for all sites.
Allow Ads on Specific Website
If you want to allow ads in Chrome for specific websites, the process is pretty simple.
For this, you will need to be on the website that you want Chrome to allow ads. In this demonstration, we are on the GreenGeeks website. However, navigate to the site of your choice.
You will see that in the navigation bar there will be a “lock” symbol. Click on it.
A dropdown menu will appear. Click on the “Site Settings” option in the dropdown.
Once you are on the setting’s page for the website, scroll down until you see “Ads.” Choose “Allow” in the dropdown menu to the right and you are now able to allow ads in Chrome on this particular website.
Do this for any website you want to allows ads to run on.
The Google Chrome browser continues to evolve into one of the better browsers available. If you are someone who wants to have total control over ads that run in Chrome, then Turning off the ad blocker for specific websites is for you.
Have you been successful in turning ads on or off for specific sites? Are you using the built-in ad blocker in Chrome or an extension to accomplish this?
Chrome has a feature that allows you to block intrusive and misleading ads.
- Aditya Tiwari January 22, 2022
N ot just third-party tools, Google’s home-baked web browser Chrome has started to block advertisements on its own via the inbuilt ad-blocking tool. Here’s how you can enable/disable ad blocker on Google Chrome.
The browser automatically kicks out annoying ads from websites that don’t stick to the Better Ads Standards. Chrome’s ad-blocker is a clear competitor to the current industry leader, AdBlock.
It gives users ease of use because they don’t have to use it at all. It doesn’t need to be installed (it’s turned on by default), and the blocking of advertisements happens without any user interaction.
How to disable/enable Google Chrome AdBlocker?
The only drawback or advantage, whatever you call it, of the adblocker in Chrome is that you can’t disable it entirely. The ads can be disabled or enabled on a per-site basis by accessing the Chrome adblocker settings (more on that later). For Android devices, you can follow the steps mentioned here.
1. Open Chrome and click More Settings.
2. Go to Privacy and security > Site Settings.
3. Scroll down to Additional content settings > Ads
4. Turn off Block ads on sites that show intrusive or misleading ads.
So, this is how to turn off the ad blocker in Google Chrome. You can click Block ads to turn on the adblocker again.
How to turn on adblock on Chrome for specific sites?
1. Open a site in Google Chrome.
2. Now, in the address bar, click the padlock or info button on the left side.
3. Next, click Site Settings.
4. Scroll down, find Ads, and then select Block (default).
5. You can also block Pop-ups and redirects from here.
When to disable/enable ad blocker on Chrome
Some sites use pop-up windows for important information, and the majority of them rely on advertisement revenue. Some websites also rely on some mechanics that might not work with an adblocker.
So there could be times when Chrome’s adblocker might interfere with the natural loading of the site, as it’s a familiar thing with adblocker tools. This may lead to degraded user experience and possibly site showing errors. In such cases, you can disable the inbuilt Chome adblocker.
It’s not advisable to disable the ad blocker unless it’s necessary. Advertisements are bread and butter for many, but lots of sites exceed the limits and go for intrusive ads and pop-ups options.
Chrome’s inbuilt ad-blocker is here to help you to counter those cases. In case you’re wondering, Fossbytes follows the Better Ads Standards and only displays ads that are non-intrusive. Any feedback and suggestion regarding the same are welcome.
The above method was to get rid of the built-in ad blocker in Chrome. If you want to get rid of third-party ad-blockers, you can remove their extension from the Chrome browser.
Is there an ad blocker on Chrome?
Yes, Chrome browser has an in-built ad blocker to avoid ads from websites that don’t stick to the Better Ads Standards.
Where is the ad blocker on Google Chrome?
Go to More Settings > Privacy and security > Site Settings > Additional content settings > Ads.
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Just like other browsers, Chrome is prone to annoying ads or pop-up windows – many of the ads are actually from Google, placed through its advertising networks. If you want to get more work done with the Chrome browser, install an ad-blocking add-on or application to stop ads on Chrome. In some cases, you may want to enable ads on a particular website, which most ad-blocking software will support. Make sure to only install an adblocking extension you trust to block ads on websites with Google Chrome, since it may have access to your personal data as you navigate the Web.
Stop Ads on Web Pages
Advertisements on the Web can be annoying, monitor your online behavior and even at times spread malware. Many people install adblocking software to eliminate ads and tracking code, making their browsing experiences faster and more pleasant
Some websites will ask you or require you to either pay for a subscription or disable adblocking tools on their sites. If you encounter such a site, you can usually click the extension’s logo in the Chrome extensions tray to quickly toggle the software off for that particular page.
If a site is loading strangely with adblocking software installed, you can try disabling it to see if that solves the problem.
Installing AdBlock on Chrome
Launch Google Chrome
Launch Google Chrome and click the icon with three dots in the upper right-hand corner of the browser window. In the drop-down list, click “More Tools,” then “Extensions” to open a new Extensions tab.
Search and Add the Extension
Click the settings button and then the link in the Extensions tab to open the Chrome Web Store page. Type “AdBlock” in the “Search the Store” text box and press “Enter.” Click the “Add to Chrome” button next to the “AdBlock” label after the search results page appears in the browser window.
Confirm the Installation
Click the “Add” button when the Confirm New Extension window appears. Wait a few seconds for Chrome to download and install the AdBlock extension. You’ll be prompted to make a donation if you wish to the creators of AdBlock. Restart Chrome. AdBlock prevents ads from displaying in the browser and disables pop-up windows with advertisements.
Installing Adblock Plus
Find the Extension
Open Chrome and click the icon with three dots in the upper right corner of the screen. Click “Tools,” then “Extensions” on the drop-down list. Click the settings button and then the link in the Extensions tab to open the Chrome Web Store page. Type “AdBlock” in the “Search the Store” text box and press “Enter.”
Add It to Chrome
Scroll down through the search results, and then click the “Add to Chrome” button next to the Adblock Plus extension label. Click the “Add” button in the new Confirm the Extension window that appears. Wait for Chrome to download the Adblock Plus extension and install it in your browser. Close Chrome and restart the program to enable Adblock Plus blocking features that disable most advertisements and pop-up windows.
Other AdBlocking Software
There are plenty of other adblocking tools available for Google Chrome and other popular Web browsers. Some may filter different types of ads or take more aggressive steps to prevent sites from tracking you as you move about the Web.
Make sure to only install adblocking software and other extensions that you trust, since they have the ability to read and modify Web pages that you load in your browser. Consult online reviews or talk to an expert if you’re not sure which extensions are best for your needs.
One of the primary features of uBlock Origin is to serve as an “ad blocker” that hides advertisements on a webpage. The default behavior of uBlock Origin when newly installed is to block ads, trackers and malware sites. If you ever need to change the behavior of uBlock Origin, you can use the instructions below to temporarily or permanently disable it for a specific webpage or website.
DISABLE uBLOCK ORIGIN FOR A WEBSITE
Go to the website where you want to disable uBlock Origin. In the upper right corner of the Chrome browser, click on the uBlock Origin icon in the toolbar. (If you don’t see the icon, click on the icon that looks like a gray puzzle piece. Then, click the pin next to uBlock Origin icon.)
The uBlock Origin’s popup window will appear. Click the large blue power button to turn off uBlock Origin for the current site. This will be remembered the next time you visit the site. Alternatively, you can also Ctrl-click to turn off uBlock Origin only for the current page rather than the entire website/domain.
RE-ENABLE uBLOCK ORIGIN
To re-enable the ad blocker, click the grayed out power button icon and refresh the page. This will enable uBlock Origin for the website.
RESET TO DEFAULTS
To reset uBlock Origin back to defaults, click the “Open the dashboard” button (fourth one over below the power icon).
At the bottom of the page, click “Reset to default settings. “
Once in a very rare while, uBlock Origin will see a pop-up page or a server address that has been flagged. The block page will look something like the image below with the heading, “uBlock Origin has prevented the following page from loading.” In this example, the page has been flagged as an ad and tracking site. Users can temporarily or permanently disable blocking the site by using the buttons at the bottom of the block page, or click the “Go Back” button to go back to the previous webpage.
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AdBlock has been downloaded more than 350 million times and is used by more than 65 million people worldwide. Now, AdBlock has created a powerful ad blocker that’s available as a Mac app.
AdBlock for Safari is a powerful and simple-to-use ad blocker. It stops annoying pop-ups, removes autoplay video ads and blocks obnoxious audio ads. It also gives you control over which ads you see and what websites you support. You can tell AdBlock to stop working on certain websites, allow ads on sites you want to support, and get easy access to a comprehensive library of customer support information to help you get the most out of your AdBlock app.
AdBlock helps websites load faster in Safari and protects you from malware lurking inside ads on malicious websites. It’s easy to install and free to use. Give it a try!
Block ads on the websites you visit, including Facebook, YouTube and millions of others
Speed up your browsing by filtering out unwanted content with Apple’s powerful Content Blocking API
Protect yourself from annoying and intrusive ads that distract you from the stories you are trying to read
CONTROL OVER HOW AND WHERE YOU SEE ADS
One-click Pause allows you to stop AdBlock if a website prompts you to turn of your ad blocker
Allow non-intrusive ads like Google search ads that aren’t annoying and help you find the items you’re looking for
Allow ads on websites where you want to support the creator by viewing their ads
24 HOUR SUPPORT
Get access to a library of hundreds of knowledge base articles that help you understand how ad blocking works, how to get the most out of AdBlock, and provides answers to commonly asked questions
Email AdBlock’s help desk to get quick answers to problems you are facing
We value your feedback and look forward to making the AdBlock Mac app the best ad blocker in Apple’s app store. Please comment in the App Store or visit us at help.getadblock.com for assistance.
– Updated the bundled snippets file, which should fix an issue on YouTube
– Updated the advanced hiding filter rule processing
Ratings and Reviews
Adequate, but badly diminished by required Safari 12 changes
The pre-Safari 12 versions of AdBlock were great, and I was very happy with them, though I did a fair amount of adding manual filters to get rid of stuff I really hated on sites (I’m looking at you, video elements on CNN), or block ads on non-mainstream sites that didn’t make it into common filter lists. After the Safari 12 changes, AdBlock for Safari is doing a fairly decent job of taking out the worst stuff still, but a number of sites have ads that are are slipping through, at least some of the time. And without the ability to add manual filters, there’s no easy fix. I hope (and expect) the developer to fix this eventually — the massive change to the filtering model in Safari 12 obviously will take a major effort to re-establish full functionality. Would also love to see options to block all auto-playing video, and also animated images.
Never mess with perfection, for money!
Ask for money you did, donated many times for what was the perfect gift. ADBLOCKER was so wonderful, now I have gaps where advertising was on the NYTimes… ads all over FB; not asking much but really desire another program or my ability to correct the deficiencies of this product now represented as ADBLOCKER 1.9. You all sold out, why did you not sell the software or the application years before this? OMG sold to MACKEEPER! The worst program, slows the entire computer systems programs malfunction w/glitches, which I am not assured of MacKeepers intelligence to take over my computer and shuffle defragmented programs and delete my documents. No, not assured they are perfect, but neither is MacKeeper!
What have you done, what a enourmous loss for everyone. Constant issue with inability to open websites, blocked! I feel like I am running a inefficient Microsoft program with no freedom! A pause botton, whiteout websites does not take care of the problems of ads or views there!
Did I say, I hate the new adblock? I wrote to your company…to trouble shoot, no response, but made effort to get in line!
Developer Response ,
Hi OneFish. Thanks for your comments. I’m not sure where you got the idea we sold out to MacKeeper, which is a purveyor of malware. AdBlock can’t block that kind of ad, since we aren’t an anti-malware application. Please follow these instructions to remove MacKeeper from your computer: http://www.thesafemac.com/arg.
The empty ad containers on NYTimes.com are the result of EasyList (the primary ad-blocking filter list that all ad blockers rely on) not keeping up with layout changes on the site. Please see this article in our Knowledge Base for a custom filter that will hide the containers until EasyList catches up: https://help.getadblock.com/solution/articles/6000202489-i-m-seeing-empty-ad-containers-on-nytimes-com
For the sites you’re not able to get to and where ads aren’t blocked, can you please make sure that the ticket you submitted includes AdBlock’s debugging information (https://help.getadblock.com/solution/articles/6000087856-how-do-i-give-you-debugging-information-), along with a link to the sites you’re not able to visit?
I apologize for the delay in responding to your ticket. It’s just me on the help desk and 60+ million users, and I sometimes fall behind. 🙂 I’ll look for your ticket and get back to you ASAP. Thanks for your patience! – Rhana, AdBlock Community Manager
Intrusive Error Pop-Ups With No Advice To Resolve
I just need to know how to remove the following AdBlock error message each time that I open Safari with AdBlock enabled: “Content Blocking Rule Limit Exceeded. Please Disable Some Filter Lists.” I really don’t care why I’m receiving the error pop-up. Nor do I want to read several long articles, or be told what I need to enable or disable to not get the intrusive error message any longer. AdBlock’s online user articles on the subject offers NO useful advice. The AdBlock software needs to work with the latest version of Safari as advertised – without the annoying error pop-up messages. They should really fix this.
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Last week it emerged that Google is pushing ahead with plans, made public earlier in the year, to limit the functionality of ad block extensions on the Chrome browser, announced as part the new ‘Manifest V3’ design specification.
Despite widespread consternation from privacy evangelists and users using ad blockers, Google will only be allowing unrestricted blocking for enterprise users, thus somewhat ironically moving some types of third-party blocking behind a paywall.
But does this truly mean the end for ad blockers, which cost UK publishers an average of £932,875 each per year? Will alternative revenue streams mean ad blockers will simply adapt, given the underlying demand for their use has not evaporated? If so, what can advertisers and publishers do to protect their revenues?
Manifest V3: under the bonnet
In the wide-ranging changes to Chrome extensions, blocking systems which rely on the web request API, such as Ghostery, will be most restricted, as blocking capabilities on this API will be eliminated. Extensions which use the declarativeNetRequest API (commonly referred to as a ‘rules-based’ system) will still be usable on Chrome, however the number of rules which can be set has now been limited to 30,000. Whilst this may sound like an ample amount, current systems such as Easylist use over 75,000 rules, thus the new system dramatically limits their capabilities.
In an attempt to appease users who use ad blockers, Google’s previously announced automatic ad filtering controls built into Chrome will come into effect worldwide on July 9th 2019. However this will do little to placate users that are based in North America and Europe who still believe that ads are still harming their web experience, given that the new standards have been in place since February last year, with less than 1% of sites having their ads filtered.
Why ad blockers are used
A common misconception that those using ad blockers do not comprehend the value proposition of internet publishing, and are instead expecting ‘something for nothing’. However recent research indicates that this is not the case, with approximately 80% of UK internet users reportedly understanding the necessity of ad revenue for supporting publishers. Another popular belief is that the 18-24 demographic is particularly ignorant of the importance of ad revenue, whereas the same report concluded that 90% of individuals in this age group actually do comprehend how ad revenue is critical for supporting publishers, higher than the national average. So why do these users utilise ad blockers?
The answer to this is the use of ‘invasive’ ads, and how the use of these types of ad units has increased in the previous decade. In the early days of internet advertising, being subjected to a barrage of irrelevant, distracting and disruptive ads was the reserve of low-quality websites, such as torrenting platforms. Now even mid-tier publishers are peppering their sites with disruptive ads in an attempt to recoup revenues lost to the walled gardens and ad fraud, which is estimated to cost the industry $42bn ($33.1bn) once indirect costs are accounted for.
Blockers: De-facto ad networks?
When ad blockers first came onto the scene they were touted as heroic knights, shielding consumers from the dragons of intrusive ads and user tracking. Nowadays their armour has become a little tainted. Ad blockers have been termed by some as ‘de-facto ad networks’ for the way some are paid to whitelist their sites, for instance Adblock Plus is reportedly paid by Google to display their ads, which may explain why this category of ad blocker will not be outlawed completely in the new Chrome update.
Ignore or engage? The solution
Long before Google’s browser-level restrictions were announced, several solutions have been employed to combat ad blockers. These include whitelisting requests and the use of ‘blocker walls’, which ensures that content cannot be displayed unless the blocker is turned off. While users who continue to the site will be served ads as usual, it dramatically cuts the number who choose to view the content, with a 2017 study suggesting 74% of US adblock users leave sites which demand that they turn off ad blocker extensions.
A simple option for publishers is to dismiss these users, knowing that they are unlikely to engage with their brand if they are reluctant to disengage their blocker. This makes sense on the short-term commercial level, however this could also could lead to a future dip in readership, as the majority of the readers are in the 18-34 demographic.
Publishers and advertisers are therefore left in a troublesome position, either lose a subset of readers, or lose potential revenue. However, with Chrome now looking on cracking down on ad blockers, there may be an opportunity to re-engage users with appropriate advertising before they reinstall an alternative blocker.
Therefore the industry could employ the old adage of ‘quality over quantity’, namely prioritising user experience over the number of ads served. Creating an enjoyable environment through serving high quality, relevant, and attractive ads will encourage users not to use an alternative ad blocker, or will act as an incentive to whitelist a compliant site even if they do reactivate an ad blocker. Prioritising the higher quality end of one’s inventory does not have to come at the expense of revenue, for instance Forward recently revealed impressive CPMs of approximately €25 (£22.2) by eliminating the lowest-quality ads from their inventory.
Adopting this solution will undoubtedly lead to a better internet for the general public, as well as aiding publishers in the long run. What’s more is that, unlike several other contemporary issues facing independent ad tech, operating in a more user-focused manner does not require new technology standards or years of research. It simply requires putting people first.
Adblock Plus is a free add-on for the Firefox, Chrome and Opera Web browsers. It is designed to block website ads that you may find annoying, distracting, or detrimental to your privacy and security. Adblock Plus features the ability to use blacklists and whitelists, which can be customized with filters to block all ad content from an entire website or to choose which ad content will be displayed. Content can be filtered by type, by filename or by its specific location on the server.
Install Adblock Plus from its official website (link in Resources). Click the “Install” link on the main page, which is automatically customized for your browser. Then, if you are using Firefox, click “Allow” and “Install Now.” In Chrome, Click the “Add to Chrome” button and in Opera click the “Add to Opera” button, followed by “Install.” To be sure the installation is complete, restart the browser. An Adblock Plus icon will display in the status bar of Firefox or the toolbar of Chrome or Opera.
Open the “Filter Preferences” dialog in Adblock Plus.
In Chrome, click the Adblock Plus icon, select “Options” and click on the “Add Your Own Filters” tab.
For Opera, right-click the Adblock Plus icon, select “Preferences” and click the “Add Your Own Filters” tab.
In Firefox, click the Adblock Plus icon and select “Filter Preferences.” Click the “Custom Filters” tab and then the “Add Filter Group” button. Type in a name for the filter group, if desired, and press the “Enter” key. Click the “Actions” button, select “Show/Hide Filters” and click “Add Filter.”
Type in a new filter rule. In the first example below, all non-text content from the site Example.com is blocked by using the “*” wild card. If you notice that all the ads come from a certain directory on the server, you can block just the content from that directory with the second command. To block ads of a certain type, such as Flash animations with the SWF extension, use a wild card followed by the file extension, as in the third example which allows all but SWF files to load. In the fourth example, all GIF images are blocked that have a filename beginning with “banner.”
http://example.com/ http://example.com/ad-directory/ http://example.com/.swf http://example.com/banner.gif
With Adblock Plus, you can also add exceptions to the rules, defined by preceding them with “@@”. If the entire site Example.com is blocked by a filter but you would like access the content in the “Cars” directory, type in the first example below. If all GIF images from a site are blocked, type the second example to view only GIF files that begin with “figure.”
Add one filter or exception per line, followed by the “Enter” key, and close the window when finished. If you decide to remove the filter later, navigate back to the same window. In Firefox, click on the filter to be removed, then the “Filter Actions” button and choose “Delete.” In Chrome or Opera, click on the filter and then the button labeled “Remove Selected.”
So many ads, so little patience… It’s time to stop the madness.
The average person sees an average of 4,000 ads a day. If you think that’s too many, an ad blocker is your new best friend.
An ad blocker is a piece of software that can be used to block ads, and they work in two ways. The first way is when an ad blocker blocks the signal from an advertiser’s server, so the ad never shows up on your page. Another way ad blockers work is by blocking out sections of a website that could be ads.
These ads might be loud video ads, ads that follow you around the web, trackers, third-party cookies, and more. To use an ad blocker, you can search for ad blocker add-ons that are available in your browser. Firefox, for example, has this list of approved ad blocker add-ons. Click on this list (or ad blockers that are approved for your browser) and see which fits your needs.
Download Firefox — English (US)
Your system may not meet the requirements for Firefox, but you can try one of these versions:
Download Firefox — English (US)
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- Firefox for Android
- Firefox for iOS
Firefox Privacy Notice
Find the right ad blocker for you
There’s AdBlocker Ultimate that gets rid of every single ad, but buyer beware. Some of your favorite newspapers and magazines rely on advertising. Too many people blocking their ads could put them out of business.
Popup ads are the worst. Block them with Popup Blocker and never deal with another annoying popup again.
One of the most popular ad blockers for Chrome, Safari and Firefox is AdBlock. Use it to block ads on Facebook, YouTube and Hulu.
Create a tracker-free zone with Content Blocking
On Firefox, you can use Privacy or Content Blocking settings to get even more control over ad trackers that serve you the ads.
Choose your level of protection
To start, click on the Firefox menu in the top right-hand corner of your screen. It looks like three lines stacked on top of each other. In the drop-down menu, click on Content Blocking. You should see a blue pop-up with different selections.
Go easy with Standard mode
If ads don’t bother you and you don’t mind being followed by trackers and third-party cookies, then the Standard setting should work for you. To get trackers off your tail in Standard mode, use a Private Browsing window.
Get tough with Strict mode
If seeing too many ads ruins your day, then the Strict mode is a better fit. This mode will block known third-party trackers and cookies in all Firefox windows.
Do-it-yourself Custom mode
The Custom setting gives you the ultimate choice. You can decide what you’re blocking, including trackers, cookies and more. If you allow cookies from a website, you’ll automatically be in Custom mode.
Cover your trail, block trackers
Click on the Trackers box and you’ll be able to block trackers in two ways. One way to block trackers is to do it when you’re working in a Private Window. Another way to do it is to block trackers in all windows. Keep in mind that if you choose to always block trackers, some pages might not load correctly.
Take a bite out of cookies
Cookies are sent by websites you visit. They live on your computer and monitor what you’ve been doing on a site. When an airline hikes your rates because you’ve looked at plane tickets once that day, that is the handiwork of a cookie.
In Firefox, you can block all third-party cookies or just those set by trackers. Be aware that blocking all cookies can break some sites.
Send a Do Not Track signal
If you don’t want your online behavior used for ads, you can send websites a polite “thanks but no thanks” letter by checking the Do Not Track option of Firefox. Participation is voluntary, but the websites that participate will stop tracking you immediately.
Speed up thanks to ad blockers
In some cases, an ad blocker can help your browser go faster. When an ad is loading, it can slow down a website. At the same time, it takes longer to find what you’re looking for if you’re too busy closing yet another ad.
If you want to learn more about ad blocking, there are hundreds of ad blocker extensions available for Firefox and other browsers. If want to try out the ad blockers Firefox uses, click here to download a browser that puts privacy first.
By Andriy Slynchuk
Few ads deserve your attention and even fewer should command it while you are browsing the web on your Mac or iPhone. The bad news is, Safari gives far too much spotlight to ads by default. The good news is, that’s about to change.
To infuse some tranquility into your browsing experience, let’s see how to block ads on Safari.
Pro tip: Before we dive into Safari’s settings, consider using Clario — an all-round security app that ensures your safe browsing. Clario protects your Mac and iPhone, blocking ads, trackers, and malicious scripts in real time. Download a 7-day free trial right now to take the app for a spin (no credit card required.)
Follow us on a journey to an ad-free browsing experience or jump straight to a preferred solution below:
How to block ads in Safari preferences
You can get rid of ads by customizing the Safari preferences on your Mac or iPhone. Even though this method helps remove the overwhelming majority of pop-ups, some ads manage to sneak through the cracks. If you don’t mind closing an occasional pop-up, here’s how to adjust your Safari ad settings.
How to block ads in Safari for Mac
To stop seeing annoying pop-ups on your Mac, follow these steps:
- Open Safari
- In the Safari menu, select Preferences
- In the Websites tab, click Pop-up Windows
- If you have websites in the list, select all of them and click Remove
- Set the option called When visiting other websites to Block and Notify
Now Safari not only blocks pop-ups but also notifies you every time it does so. You can avoid Safari notifications by simply setting the option called When visiting other websites to Block. However, it’s good to know when Safari blocks something since not all pop-ups are ads.
If a website is not working correctly, unblocking it in Safari might help rectify the issue.
How to block ads in Safari for iOS
Safari on iOS has a similar option allowing you to block pop-ups on websites while browsing from your iPhone, iPad, or iPod.
Here’s how to block Safari ads on iPhone:
- Open the Settings app on your iPhone
- Select Safari from the list
- Toggle the Block Pop-ups option
That’s it. Safari on your iOS device should now block pop-ups.
How to remove ads from Safari with the Reader mode
Safari’s Reader mode is a built-in setting for destruction-free browsing. In addition to stopping ads, the mode also removes other visual distractions, allowing you to focus on the contents of a webpage.
To remove ads with the Reader mode, do the following:
- Go to a website
- In the Safari menu, select Settings for this Website
- Tick two boxes: Use Reader when available and Enable content blockers
From now on, Safari will show you the barebone pages of the preferred website. You can either turn on the Reader mode for individual websites or activate it for all websites at once. Here’s how to do it:
- Launch Safari
- In the Safari menu, select Preferences
- In the Reader tab, enable the When visiting other websites option
How to remove ads on Safari with an ad-blocker
After trying to remove ads with the native Safari settings, you might still notice occasional banners and redirections. To completely get rid of ads, install a third-party ad-blocker.
Here are some of the most popular and reliable ad-blockers to help you stop pesky ads once and for all:
An ad-blocker for Mac and iPhone that runs in Safari and Chrome to stop pop-ups, blocks harmful links and checks website scripts for malware.
- Adblock Plus
A simple app for removing ads from websites and social media platforms such as YouTube and Facebook.
A subscription-based app that filters apps in websites and iPhone games. The app has parental controls for restricting access to age-inappropriate content.
Available for both macOS and iOS, this app can help you browse the web without annoying pop-ups.
An ad-blocker for Safari with an intuitive interface that also helps stop web trackers to maintain your privacy.
Installing an ad-blocker is, usually, a simple task. Let’s consider Clario as an example:
2. Launch the installer from the Downloads folder
3. Drag the app to the Applications folder
4. In Safari, open Preferences
5. Tick all the checkboxes for Clario
6. Click Turn On in the system window
That’s it. Now Clario, along with its ad-blocker extension, removes pop-ups, stops trackers, checks links, and scans websites for malicious scripts.
Hopefully, our tips have helped you curb pop-ups and enjoy a clean-browsing experience. Haven’t tried them yet? Check out a few articles from our blog where instead of ads, you will be treated to the best, actionable advice for Mac users.
Source: Christine Romero-Chan / iMore
If you’re tired of all the ads but don’t want to use Reader View every time you surf the web, you can add content blockers to your iPhone or iPad, which will put them out of sight and help keep your activities private while you’re online.
Ad blockers work in Safari and are only available on devices that support 64-bit architecture. In order to use an ad blocker after you’ve downloaded it, you’ll need to enable it in Settings on your iPhone or iPad.
Here are the best ad blockers for iPhone and iPad.
1Blocker is really customizable. You can set different rules for blocking ads, trackers, cookies, website comments, Twitter and Facebook widgets, adult websites, and more. Plus, you can add your favorite sites to the Whitelist (ahem, iMore) and block specific websites from access at all. You can also customize whether to block or allow cookies and page elements from specific sites.
1Blocker is free to download, but it’s really more of a trial version. For a $4.99 in-app purchase, you’ll be able to unlock the ability to use more than one feature at a time. If your ad-blocking needs are minimal, you’ll have a great experience with the free download and just blocking ads or trackers. But if you’re looking at 1Blocker, it’s probably because you want the advanced features, like custom rules, a Whitelist extension for Safari, and iCloud syncing so your ad block settings are synced across all your iOS devices.
If you really want to customize your web browsing experience, and like the idea of being able to set up rules for different websites, the full, in-app purchase of 1Blocker is worth it.
AdGuard blocks dozens of different types of ads to speed up your Safari browsing on iPhone and iPad. You can set up rules for specific websites and manually block ads from sites as you visit them using the Share sheet in Safari. You can also use at least two dozen preset filter lists, like EasyList, Malware Domains, and EasyPrivacy, on top of the AdGuard filters. It blocks trackers from social media sites and basically cleans up Safari so your browsing experience is smoother.
With the pro version of AdGuard for $1.99, you can add the ability to use a local DNS proxy to block ads outside of Safari in other web browsers and apps.
Get AdGuard for a clean, fast web browsing experience in Safari.
Source: Giorgio Calderolla
If you want a simple ad blocker for iOS Safari, then you should give Wipr a try. This lightweight blocker provides hassle-free blocking just by activating it. Wipr automatically updates itself to make sure that you don’t see unwanted ads. However, due to the barebones simplicity that Wipr is known for, you won’t find any customizable settings or whitelist options for the sites that you want to support. And best of all, Wipr does not take money in order to let certain ads show up, unlike some other ad blockers that have caused controversy in the past.
Wipr also has an active developer who is always available for support if you have issues.
AdBlock Pro for Safari
Source: Crypto, Inc.
If you’re serious about blocking ads and want the best feature set, then AdBlock Pro for Safari is what you need. AdBlock will improve your overall Safari experience by blocking all ads, including normal ads and banners, autoplay ads, those pesky fake “x” button ads, scrolling banners, timed popups, redirects to “xxx” sites, YouTube ads in Safari, and no more online tracking. With all of these available ad-blocking options, you will get 2x faster browsing in Safari and over 50 percent lower data usage. AdBlock Pro can even bypass those anti-adblock detectors, sync your settings between devices via iCloud, and much more.
AdBlock Pro is a beefy ad-blocker that gives you a ton of options to improve your online experience. It may have a higher price tag than you would expect, but it’s well worth the cost to have a little less annoyance in your online life.
Ka-Block! is an open-sourced content blocker for iOS that works with Safari through an extension. With Ka-Block!, you’re going to find a fast and curated filter list that will eliminate pretty much all of those annoying ads you’ll find on the Internet. The pesky trackers are also blocked with Ka-Block!, so you don’t need to worry about those.
With Ka-Block!, you’re getting a fast and lightweight content blocker that costs nothing and is constantly updated.
How do you block ads?
Do you have a favorite ad blocker for iPhone and iPad? Which one do you use and why does it stand out? Let us know in the comments.
November 2019: Added Wipr, AdBlock Pro, and Ka-Block! Removed Crystal and Purify due to lack of update.
Browse privately. Search privately. And ditch Big Tech.
3x faster than Chrome. Better protection from Google and Big Tech.
Stop being followed online
Brave blocks all creepy ads from every website by default. And that thing where ads follow you across the web? Brave blocks that, too.
Online privacy made simple
All the good of ad-blocking, incognito windows, private search, even VPN. All in a single click.
Switch in 60 seconds
Quickly import bookmarks, extensions, even saved passwords. ItвЂ™s the best of your old browser, only safer. And it only takes a minute to switch.
The new super app
Brave brings truly independent search, free video conferencing, offline playlists, even a customizable news feed. All fully private. All right to your browser super app.
A difference you can seeвЂ¦and feel
No creepy ads & trackers means less stuff (visible or hidden) on every web page you visit. And that means faster page load, better battery life, even mobile data savings.
Online privacy by default: Brave vs. other browsers
Invasive ads blocked
Cross-site trackers blocked
Fingerprinting blocked (cookie-less trackers)
Malware & phishing protection*
Protections against bounce tracking
Anonymized network routing (Tor mode)
* Google safe browsing + malware & phishing protection from crowd-sourced lists. Table describes default browser configurations.
Only here for the privacy? We got you. Just download and enjoyвЂ¦
Want a more bespoke experience? BraveвЂ™s got great customizations, too:
Built-in IPFS integration, onion routing with Tor, custom filter lists, and more security features.
Earn crypto tokens for your attention by opting in to privacy-preserving, first-party ads.
A secure, browser-native wallet to buy, store, send, and swap your crypto assets.
ItвЂ™s one click to import all your bookmarks and extensions.
Is the Brave Browser safe?
Brave is one of the safest browsers on the market today. It blocks privacy-invasive ads & trackers. It blocks third-party data storage and IP address collection. It protects from browser fingerprinting. It upgrades every webpage possible to secure https connections. And it does all this by default.
It’s also built off the open-source Chromium web core, which powers browsers used by billions of people worldwide. This source code is arguably vetted by more security researchers than any other browser. In short, not only is Brave safe to use, it’s much safer than almost any other browser. Learn more.
How do I download & install Brave?
Does Brave have a VPN?
What languages is Brave available in?
Who owns Brave?
Is Brave open source?
How does Brave compare to Chrome?
Is Brave free?
Yes, Brave is completely free to use. Simply download the Brave browser for desktop, for Android, or for iOS to get started. You can also use Brave Search free from any browser at search.brave.com, or set it as your default search engine.
Brave also has some great, subscription-based features, including Brave Talk Premium and Brave Firewall + VPN.
What is BAT, and how do I earn it?
BAT is short for Basic Attention Token. BAT is a crypto asset, and a key (but totally optional) part of the Brave Rewards ecosystem. Here’s how it works:
Brave Rewards gives you the option to view first-party, privacy-protecting ads while you browse (these ads are from the Brave Private Ads network). If you choose to view them, you earn BAT, via the Brave Rewards program.
You can keep BAT like any other crypto asset, or use it to tip the content publishers you love. Brave even gives you a secure way to store BAT (and any other crypto asset), with Brave Wallet. And, again, Brave Rewards is a totally optional program.
Other tech companies steal your data to sell ads—to them, you are the product. Brave is different. We think your attention is valuable (and private!), and that you should get a fair share of the revenue for any advertising you choose to view. That fair share is rewarded in BAT.
Nobody likes ads, including your very own, whose livelihood depends on an ad-supported internet experience. Yet, itвЂ™s hard to imagine a world without ads. Ads are the reason why we can access many of the most popular websites, services, and apps without paying a single penny. ItвЂ™s not that ads are fundamentally bad вЂ” when done right, ads can be entertaining, engaging, and genuinely useful. ItвЂ™s just that many websites and apps can be short-sighted at times and engage in shady ad practices to boost their revenue.
We’ve all come across annoying websites that take us on a bumpy redirecting rollercoaster ride without our consent. And those in-app ads covering the entire display of your phone or computer and basically hijacking us by disabling the back button can especially be annoying. ItвЂ™s practices like these that earn ads a bad name.
While we canвЂ™t wipe out these nasty ads from the face of the earth, we can certainly wipe them clean from your Android device. Let us present to you some of the most powerful tools Android users have at their disposal that will make sure you never see the sight of ads.
Removing ads affects the internet ecosystem and the monetization ability of many businesses. If you frequently use certain apps, websites, and services, consider subscribing to their paid services or adding them to a whitelist. Help them continue to be useful to you.
Some of these tools require root access, but you wonвЂ™t need it at all in most cases. The Android ad-blocking tools come in all shapes and sizes, with each having varying degrees of effectiveness and use case. LetвЂ™s review them one by one to help you find the one that works the best for you.
Changing the DNS to Block Ads on Android
One of the easiest ways to block ads on Android smartphones is by changing to an ad-blocking service’s private DNS provider. This method requires no apps, but it only works on Android phones with Android 9 Pie and above, as the Private DNS setting was introduced with this version of the OS.
To change the DNS, go to Settings > Network and Internet > Advanced > Private DNS. Choose the option Private DNS Provider Hostname, and enter “dns.adguard.com” or “us.adhole.org“, and hit Save. That’s it. You’ll no longer see any in-app ad banners, nor any advertisements on web browsers.
On some phones, the path to change the Private DNS may be different. If your phone UX has a search bar, simply search for Private DNS to land on the relevant settings page.
AdLock is a blocking solution that has options for PC and Android. ItвЂ™s an easy way to block in-game ads or browser ads while using your phone. YouвЂ™ll even have the option to block specific websites and filter all of your traffic through HTTPS secure filtering.
Thanks to AdLock for sponsoring this part of the article.
If you have root access, thereвЂ™s no better solution than AdAway. It has a non-root mode as well, but it works best with root. AdAway uses a hosts file to block ad-serving hostnames. What it essentially does is keep an updated list of ad networks and redirects them to 127.0.0.1 (your own phone), so these requests go nowhere, and no ads can be served. The best part is it blocks out both browser and in-app advertisements. Setting up the service is very straightforward.
The service comes with three sources with over 90,000 user-verified hosts, with new hosts regularly being added to the list. If some ads still seep through, you can use the DNS logging feature to record the outgoing DNS requests and manually add them to the “hosts” file. But even without touching any of these or getting too technical, AdAway effectively blocks out most ads, if not all, across apps and websites.
AdAway is free and open-source and in active development. If you want to give it a try, head over to the projectвЂ™s GitHub or grab the latest APK from the official XDA thread linked below.
Annoying ads usually make your browsing experience way worse. They clutter large parts of websites, slow downloading speeds, and might be sources of malware. So it’s no wonder ad blockers are so popular, people want to block ads where they can. However, there are several factors to take into account when blocking ads.
Dec 09, 2021 · 5 min read
What is ad blocking and how does it work?
An ad blocker is any app (usually a browser extension) that removes advertising material, including intrusive ads, from websites. While a site is loading, the ad blocking software checks the domain names of the elements loading on the web page against massive blacklists. If any site component is flagged as advertising material, the ad blocker stops it from loading. An effective ad blocker will block commercials from every media player in your browser.
After the page content is displayed, the ad blocker looks for elements that meet certain rules, e.g., images in common banner dimensions, and hides them from the screen.
Is using an ad block legal?
Yes, it’s perfectly legal to block ads. While websites will specifically curate what they show or advertise to consumers, it’s up to user behaviour to determine how they want to consume that content. It just so happens that the perfect user experience is without ads.
Why do people use ad blockers?
The good thing about blocking advertisements is that it significantly improves your browsing experience by removing intrusive ads, video ads, and tons of content that doesn’t interest you at all. However, there are more benefits of installing ad-blocking software:
- Security. Online advertising can be used by cybercriminals to distribute malware, so if you block online ads, you can actually save your device from being infected;
- Privacy. The software can also prevent some third-party trackers from loading, meaning those advertisers can no longer collect information about your online behavior. You can even use ad blockers to block email tracking;
- Speed. Websites will open faster because they won’t have to load dozens of advertising tags, plug-ins, and third-party analytics. If you block ads, you may notice better performances.
Why you may want to turn your ad blocker off
With an ad blocker turned on, you can finally read your favorite articles, watch Youtube videos, and browse in peace without flashy ads popping up on your screen. However, publishers don’t get paid for ads that don’t reach you. That’s why some publishers will unfortunately invest in intrusive ads.
Sometimes, the content you are used to accessing for free is actually paid for by ads – and advertisers only pay for ads that get served. If an ad doesn’t appear on your mobile or desktop screen because you blocked it, the site you love to read simply won’t get paid if you block ads.
Publishers, of course, try their best to find ways around ad blocking. Some of them produce sponsored content, while others offer paid subscriptions or ask you politely to whitelist their website or pause your ad blocker for a while. Some even prevent readers from accessing their content if an ad blocker is turned on. Blocking ads can unfortunately hurt some publishers.
Ads can be intrusive and annoying, but they are also the reason some of your favorite websites and online services exist. Ad blocker statistics show that they are generally worth it, but you can also consider shutting them off while browsing reputable sites you’d like to support. They may be aggravating, but some annoying ads here and there will help your favored publishers.
editorial team produces lots of high-quality articles. It costs a great deal of money to do that — and the ads make it possible. Please help us continue to publish great content by whitelisting .com in your ad blocker.
Please follow the steps for your particular Web browser and ad blocker:
CHROME (Windows and Mac)
- On the Chrome toolbar, click the red Adblock Plus (“ABP”) icon to open its menu.
- Click “Enabled on this site” to toggle it so that it reads “Disabled on this site.”
- The Adblock Plus icon will turn gray indicating that it is temporarily off.
- Click Continue to Site on the pop-up message you may have received from .
- On the Chrome toolbar, click the AdBlock hand icon to open its menu.
- Click the “Don’t run on pages on this domain” menu option.
- An AdBlock settings box will open; click the Exclude button.
- The AdBlock icon will turn green with a thumbs-up sign indicating that it is temporarily off.
- Click Continue to Site on the pop-up message you may have received from .
FIREFOX (Windows and Mac)
- On the Firefox toolbar, click the red Adblock Plus (“ABP”) icon to open its menu.
- Click “Disable on .com.”
- The Adblock Plus icon will turn gray indicating that it is temporarily off.
INTERNET EXPLORER (Windows)
Blockers reduce bandwidth and improve download speeds
What to Know
- To enable ad blocking in Safari, go to Settings >Safari >Content Blockers, then choose the ad blocker you downloaded.
- The best app for the iPad is 1Blocker.
- A good alternative is AdGuard.
This article explains how to block ads on an iPad. Additional information covers some possible applications to use for ad blocking.
Download an Ad Blocker to Your iPad
Perhaps the hardest part of the equation is actually finding a good ad blocker to download. Many ad blockers are paid apps, which means you will be charged a dollar or two for the blocker. There are also blockers like AdBlock Plus, which claims that unobtrusive ads aren’t blocked to “support websites” but actually charges a fee in the form of a cut of ad revenue from some of these websites.
The top of the list is 1Blocker. It is free to download and easy to configure. You can make a list of allowed sites (typically called a whitelist, but the modern term is safelist), which allows ads on the site. 1Blocker is also capable of blocking trackers, social media links, comment sections, and other areas of a website that might slow download speeds. However, you can only block one element at a time in the free version. An in-app purchase blocks several elements, such as both advertisements and tracking widgets.
Adguard is a solid alternative to 1Blocker. It is also free and includes the ability to allow ads from some sites. You can also block different trackers, social media buttons, and “annoying website features” like full page banners in addition to blocking ads.
And if you don’t mind paying a couple of bucks, Purify Blocker is easily the best-paid ad blocker on the App Store. It blocks ads, trackers, social media links, and comment sections and can safe list your favorite sites. You can even use Purify to block images on the page, which can really speed up how fast pages load.
Enable the Ad Blocker in Settings
Now that you have downloaded your ad blocker, you will need to enable it. This isn’t something you can do in the Safari web browser or in the app you just downloaded. You will need to launch the iPad’s Settings app.
In Settings, tap Safari > Content Blockers to open a screen that lists all of the ad blockers and content blockers you have downloaded. Simply flip the switch next to the content blocker you have chosen and the blocker will begin working against ads in Safari.
How to Safe List a Website in Your Ad Blocker
For websites that display a normal amount of unobtrusive ads, especially if it is one of your favorite websites, it can be a good thing to “safelist” the website. This procedure allows the website to display ads as an exception to the rules set up in your ad blocker.
To safelist a website, enable the action within the Safari browser. First, click the Share button. This is the button that looks like a rectangle with an arrow pointing out of it. Scroll through the bottom list and choose the More button.
This new screen includes an action specific to your ad blocker. It may say “Whitelist in 1Blocker” or simply “Adguard”—the language varies based on the solution you installed. Tap the switch beside the action to enable it.
Take control over your digital space and leave all ads, malicious websites and online
The most effective adblocker. No “acceptable ads”.
Surf safe and never be sorry!
Exceptional Ad-blocking technology
Take advantage of the world’s finest ad-blocking technology. Block all display ads, pop-ups, video commercials, etc.
Don’t let anybody set lists of “acceptable ads” on your behalf. Create your own whitelist of trustworthy websites.
Keep your personal data safe from online trackers and activity analyzers.
Avoid Online Threats
Helps you stay away from all phishing websites and domains known to distribute malware
AdBlocker for Windows
Over the years, ads evolved so did AdBlocker Ultimate. We used our advanced ad-blocking technology as a core for our brand new Windows-based software application
AdBlocker Ultimate is a free web browser extension, which blocks all annoying ads with no exceptions. Unlike its rivals it doesn’t come with a predefined whitelist.
We are proud to announce that now we bring AdBlocker Ultimate technology onto your Android mobile device.
AdBlocker for iOS
The best performing ad-blocking technology is also available for Safari on iOS mobile devices. It allows you to enjoy ad-free experience while browsing the web on the go.
Great product that works as promised. Block ads and runs in the background so it doesn’t interrupt when you are browsing the net. Highly recommend this product, and the price is right!
The best app I downloaded – blocks everything! I can shop online and don’t have to be annoyed by seeing the dress I didn’t buy on the side of my screen forever!
Love it – not getting the annoying ads and pop-ups anymore and can get through my browsing quicker!! Great job guys!!
Installed and then went on YT, within 20 minutes, had blocked 95 pop ups. So much better to watch YT now, has done the same with my different email addresses, well impressed.
Yes, web pages load faster. It’s easier to focus on the web page without the distractions presented by ads. Thanks!
This app is excellent, honest and just plugs away quietly in the background. You only realise how good it is when you use a different browser or use computer without it installed. No more annoying flashing ads that chase you down the page and around the web. Gold.
The Only popup I’ve received since using AdBlocker Ultimate was the one saying It had blocked 10,000 ads!! Love this extension. It also allows you to unblock certain popups that restrict functionality from some sites. AdBlocker Ultimate has saved me a lot of frustration. Thank you!
Absolutely brilliant no sign of any very irritating ads. It works well, works in the background with no intrusion. Best thing ever for an ad free computer
Thankyou, I was so tired of ads, now now more. Great.
Ad blockers, tracker blockers and privacy blockers each have a core focus, but the lines are blurring as feature sets grow and consumers become more aware of their options. At the heart of each, however, is a user consent-driven approach to the relationships between sites and visitors.
The internet harbors an unlimited amount of data and is a primary gateway used by businesses to grow relationships with potential customers. Innovations in user behavior tracking, ad serving, AI, and data collection have allowed businesses to better target and personalize their offers, as well as collect much more data about consumer behavior, intent, and web history.
As a result, online users are paying closer attention to how far companies have gone to collect and use visitor data, and what requires overt privacy consent. Additionally, as businesses continued to seek creative ways to get their digital ads viewed, consumers felt many ads were annoying, misleading, overwhelming, or just poorly designed. Many are eager to have more control over their web experience, and consensual options for engaging with websites they enjoy.
These trends have resulted in adoption of a variety of adblock technology, privacy blockers, and ad tracker blockers, each with a unique purpose and features. Typically available as extensions, these blocking add-ons, such as AdBlockPlus and Privacy Badger, can be found on all major browsers and installed by users quickly.
What does Adblock Block?
Ad blockers block online ads from being viewed based on a variety of factors, allowing a user to have more control over ads viewed on mobile or desktop. Key ad blocking features include blocking ads by specific URL, blocking by specific adtech vendors, or blocking by ad unit size and type. Some ad blockers block primarily annoying ads, pop up ads, auto-play videos ads, while other ad blockers block every instance of advertising on a site.
Other common features of ad blocking apps and software include whitelisting specific websites to support content creators, allowing ads following “Acceptable Ads” guidelines, and basic tools for blocking access to malicious websites or annoyances.
Ad blockers are most typically free and easy-to-install browser extensions, such as AdBlock Plus, uBlock Origin, Adblocker Ultimate or AdBlock. Ad blockers can also be standalone adblock apps such as AdGuard or AdLock, network DNS filters, or even hardware solutions. Basic ad blocking features are also built into popular browsers out-of-the-box, including Google Chrome adblock, Firefox adblock, Safari adblock, or Edge settings to block pop-up ads.
What does a Tracker Blocker Block?
A tracker blocker is software or browser settings which limit programmatic trackers from capturing and recording a user’s online activity, often used to build a profile to better personalize and target digital ads to.
Most websites track visitors, clicks, pageviews, and often use 3rd party tracking tools to personalize site experience or target ads to consumers based on past web history and visits. Consumer surveys has consistently informed businesses that visitors prefer a personalized experience, which requires some data on the user preferences. This tracking occurs without visible indicators, and most online users never know when they are being tracked or the full extent of it. As ad retargeting has gotten more precise, consumers have become concerned at just how quickly advertisers know their every online step.
An online privacy survey suggests users are also concerned that a data storage breach of this accumulated information could result in their personal online history or sensitive data being exposed.
Ad tracking blocker features can include hiding user search queries from publishers, anonymous web surfing, sending do-no-track header information, deleting third-party cookies, hiding a user’s IP address and more. Blocking the tracker information can have a substantial impact on publisher ad eCPM, since brands pay a premium for ads personalized to specific user segments.
What is a Privacy Blocker?
A privacy blocker often encompasses features of both ad blockers and tracker blockers, and the term can serve as an umbrella for a set of features designed to protect user’s online privacy first and foremost. Privacy blockers are particularly focused on preventing third party cookies and scripts.
Popular privacy blockers include Ghostery, Disconnect, and Privacy Badger, an initiative of the Electronic Frontier Foundation. Approaches include filtering by lists of known tracking sites, quantifying the number of requests by third party sites, or using an algorithm to learn which sites are tracking a user.
The focus of privacy blockers is evident in this commitment from Privacy Badger to “. automatically analyze and block any tracker or ad that violated the principle of user consent”. The focus being on consent versus avoiding annoyance, user experience or ad frequency. Admiral’s platform offers a bridge of both a fully accredited consent management platform (CPM) with adblock revenue recovery and growth options for publishers, built on overt user consent. Competitors using only an ad reinsertion recovery model, built on Acceptable Ads replacements, are not proactively consented to by users, their default is to assume consent.
Interested in sizing the impact of adblockers on your digital publishing business? Today? For free?
With a single copy/paste of a one-line tag, or our WordPress Plugin, you can immediately start detecting adblock visitors, blocked ad impressions, block adblockers, and calculate lost revenue down to the penny. Admiral’s anti ad block solution drives higher recovery RPM than any other solution on the market, and we’re happy to demonstrate with your own site and ad stack.
Admiral can automate ad revenue recovery in less than 24 hours.
Anti-ad blocker sites put reader security at risk, and fall foul of privacy laws.
Zack Whittaker was the security editor for ZDNet.
Ad-blockers are controversial, but are just as much a fact of life as ads are.
But now some sites are preventing users with active ad-blockers from accessing their content — a controversial practice not least because of the security implications, but also as it falls foul of privacy laws for an entire continent.
Forbes really wants you to turn off your ad-blocker. But the ads aren’t always safe. (Screenshot: ZDNet)
Elephant in the room: ads keep websites free for everyone to access, but they also keep writers and content creators in business because ads are the driving force behind our wages. (Sites like ZDNet and sister-site CNET are both ad-driven communities, for example.)
But these users have long been accused of taking online content for free without giving anything back.
When the ads go, there’s no way for the site to make money.
Enough was enough for some sites, including Forbes and Wired, which are on-and-off experimenting with not letting people through the door until they turn off or disable their ad-blockers.
Suffice to say, it’s been some time since I’ve been to Forbes.
Millions use ad-blockers to scrub pages of flashy, garish, and memory-consuming ads for aesthetic reasons. But ad-blockers are a vital defense in preventing malware and ransomware — yes, ads can serve up malware, and more often than you think.
So cue the “surprise reaction” when some Forbes readers complied and turned off their ad-blocker, only to be immediately served a stream of malware-ridden ads that were designed to trick users into installing what they think is legitimate software.
Opinion: Ad-blockers harm the internet economy. But they can also help save your privacy. Which do you value more?
Thought it was a one-off? A few weeks later, almost exactly the same thing happened with the BBC, The New York Times, and AOL sites.
These kinds of deceptive ads have become so much of a problem, Google is now warning users when a website is found to serving malicious ads.
Anti-ad blocking techniques are controversial. But they might not last that long, if Europe has anything to do with it.
According to a letter sent by the European Commission to privacy campaigner Alexander Hanff, who later posted it on Twitter, the browser scripts that detect ad-blocker plugins need permission to run before they can act. That’s because of a 2011 cookie law, which mandates that websites ask for consent before they put tracking cookies on your computer.
That’s bad news for anti-ad blockers in Europe, but means little to the rest of us.
News readers bring nothing but the power of their click. And the handful of sites that continue to push profits over the security of their readers don’t deserve the clicks in the first place.
Chrome’s built-in ad blocker will go live tomorrow. It’s the first time Google will automatically block some ads in Chrome, but while quite a few online publishers are fretting about this move, as a regular user, you may not even notice it.
The most important thing to know is that this is not an alternative to AdBlock Plus or uBlock Origin. Instead, it’s Google’s effort to ban the most annoying ads from your browser. So it won’t block all ads — just those that don’t conform to the Coalition for Better Ads guidelines. When Google decides that a site hosts ads that go against these guidelines, it’ll block all ads on a given site — not just those annoying prestitials with a countdown or autoplaying video ads with sound.
Here are the kinds of ads that will trigger the new ad blocker in Chrome:
If you end up on a site where Chrome is blocking ads, you’ll see a small pop-up in Chrome (yeah — Chrome will pop up a notification to alert you when it blocked a pop-up…) that gives you the option to sidestep the ad blocker and allow ads on that site.
Under the hood, Google is using the same patterns as the public and community-curated EasyList filter rules. It’s worth noting that while Google made some modifications to those rules, it doesn’t exempt its own ad networks from this exercise. If a site is in violation, ads from AdSense and DoubleClick will also be blocked.
Chances are that you’ll see a bit of a performance boost on sites where ads are being blocked. That’s not the focus here, though, and Google says it’s at best a secondary effect. Some early ad blockers also had some issues with excessive memory usage that sometimes slowed down the browser. Google admits that there is some memory overhead here to hold the blocking list in memory, but even on mobile, that’s a negligible amount.
It’s worth noting that the recommendations of the Coalition for Better Ads focus on North America and Western Europe. Because of this, those are also the regions where the ad filtering will go live first. Google, however, is not classifying sites by where the individual Chrome user is coming from. Instead, it’s looking at where the majority of a site’s visitors come from. So if a user from India visits a site in Germany where ads are being blocked, that user won’t see ads even if the filtering isn’t live for Indian sites.As Google’s product manager for the Chrome Web Platform Ryan Schoen told me, 42 percent of publishers that were in violation have already moved to other ads. Of course, that means the majority of sites that Google warned about this issue did not take any action yet, but Schoen expects that many will do so once they see the impact of this. While ad blockers are often among the most popular extensions, they don’t come pre-installed, after all. This one does, and Google’s approach of blocking all ads on a site will surely sting.
Indeed, this decision to block all ads may seem rather harsh. Schoen, however, argues that it’s the only practical solution. In Google’s view, publishers have to take responsibility for the ads they show and take control of their ad inventory. “The publisher can decide which ad networks to do business with but ultimately for us, the users, by navigating to a specific site, they enter a relationship with that site,” he said. “We do think it’s the responsibility of the site owner to take ownership of that relationship.”
Still, so far, it looks like Chrome will only block just less than one percent of all ads — something that will make some publishers breathe a sigh of relief and scare others. For users, though, this can only be a good thing in the long run.
“We noticed you’re using an ad blocker.”
If you use a plugin that blocks online ads in your browser, you’re probably familiar with this phrase, which is part of a growing trend of sites serving popups to users with ad blockers, imploring them to turn it off. “But wait,” you may have asked yourself, “can’t my ad blocker just, y’know, block these?”
There’s an ongoing arms race between online publishers who rely on ads to keep the lights on and users, who are increasingly employing ad blocking tools to make their web browsing experience more secure and less annoying. This has spurred a trend of sites embedding code to detect ad blockers and serve users popup messages requesting that they whitelist the site or subscribe and, in some cases, preventing them from accessing the site until they do.
It turns out that ad blocker developers could easily disable these messages along with all the other popups, but many ad blockers have chosen to let them live.
“Technically, it would be very easy to bypass the ad blocking walls, as we call them,” Laura Sophie Dornheim, head of communications for Eyeo, the company that makes the popular plugin Adblock Plus, told me over the phone. “But we have decided that we don’t do that because we know that websites need advertising to fund their team and development.”
Adblock Plus isn’t the only ad blocker that doesn’t disable anti-ad blocker popups. I tested out a number of ad blocker plugins and, with the exception of uBlock Origin, popups imploring me to turn off my plugin appeared on sites with each of them. While it blocks many anti-adblocker popups, Raymond Hill, the creator of uBlock Origin, tweeted to clarify that it does not block all of them:
Hill added that “if the anti-blocker wall is dismissible but constantly reappear at every page load on a site, it will also be deemed anti-user.”
On its website, AdBlock (which is a separate company from Adblock Plus) had a similar explanation to Adblock Plus for why it allows anti-ad blocker popups. According to the company, “many of our users would love it,” and “we have the technical ability,” but that a publisher should have a right to at least attempt to persuade users to whitelist.
AdGuard, a popular ad blocking plugin, is another service that doesn’t block these messages.
“Our policy on this is simple—we do not specifically target ad block walls,” said Andrey Meshkov, AdGuard’s co-founder and CTO, in an email. “Publishers have a right to communicate with the audience and offer alternatives.”
Ghostery, a privacy plugin, monitors and detects your browser’s communication with different servers to allow you to block tracking and ads. But even it does not block many anti-ad blocker popups. Jeremy Tillman, director of product at Ghostery, told me via email that the company is philosophically “fine” with these walls.
“They create a clear and transparent mechanism that forces the user to think about the cost of accessing that website,” Tillman said. “In other words, users can choose whether or not they want to pay for the content by viewing ads and giving tracking technologies access to their browsing session.”
All of the people I spoke to emphasized that, while they don’t go out of their way to disable anti-ad blocker popups, they don’t necessarily think they’re an effective way to get users to allow ads on a page. A recent survey from PageFair, and advertising and ad-blocking analytics firm, showed that 74 percent of American ad blocker users said that if they encounter an ad block wall, they simply leave the site.
This may explain why many sites have taken a more subtle approach to dissuading ad blocker users over time. For example, in 2016, Wired employed an anti-ad blocker wall that blocked all access to the site until the user whitelisted Wired or subscribed. Now, the site doesn’t have a popup at all and gives readers access to a limited number of free content a month. It also deploys ad-like sidebar messages that encourage the user to subscribe.
Now, a handful of ad blocker plugins have started working with publishers to try to find less intrusive and annoying ways of advertising to users, and some plugins even whitelist these ads. But if the trend of sites deploying anti-adblocker popups continues, it might not be long before ad blockers start more commonly disabling them.
“Some [publishers] still opt to go this way, so there is a chance that ad blockers will soon have to do one more thing in addition to blocking ads: help people find alternative sources of the information that is hidden behind an adblock-wall,” said AdGuard’s Meshkov.
UPDATE: This post has been updated to include more information about when uBlock Origin blocks anti-ad blocker popups.
ORIGINAL REPORTING ON EVERYTHING THAT MATTERS IN YOUR INBOX.
The current situation
A lot of people use the “Adblock Plus” extension for the Mozilla Firefox browser to block annoying ads while browsing. This is understandable since a lot of web sites out there are barely usable without an extension like Adblock Plus and seem to deliberately annoy the user by putting flashing ads on top of, around and inside the content.
Those sites are responsible for the existence of extensions like Adblock Plus.
The problem is that a lot of sites depend on ads to cover at least a part of their costs. Most people will probably (and hopefully) agree that showing ads is not the real problem. The problem is a combination of the excessive amount and the type of ads (overlay, videos with sound, constantly flashing etc.) that seems to be “normal” nowadays.
But there are a lot of web sites that use ads very carefully, so that visitors can still fully enjoy the content without being annoyed by the ads while still incorporating ads into the site to help covering the costs. To block the ads of those sites (sites which you might visit regularly and want to support and not hurt), is probably not what you wanted to achieve by installing something like Adblock Plus. But by default, AdBlock Plus will block all ads on all sites and I think that we, as Adblock Plus users, need to be more conscious about how to set up Adblock Plus properly, so that we don’t hurt a lot of the “good sites” as well.
Fortunately, you can continue to use Adblock Plus and still support specific web sites by allowing only them to show their ads. This is very easy to do any only requires 2 (yes, TWO) clicks!
Step 1 – Visit the web site
Just visit the web site you want to support. You don’t need to visit a specific page, you just need to be anywhere on the site. In this example I visited http://www.Category5.tv (a free tech show which broadcasts live every Tuesday at 7pm EST (=Wednesday 12 midnight UTC)). Check out the Adblock Plus icon in the upper right corner:
The look of the Adblock Plus icon tells you if ads on this page are being blocked or not. Normally, the icon looks like this:
When the icon is red, it means that Adblock Plus is “active” and ads on this page are blocked.
Step 2 – The 1st Mouse Click
To allow ads on this web site, click on downward arrow right next to the Adblock Plus icon:
Step 3 – The 2nd Mouse Click
You now have three options:
|“Disable on category5.tv”||This option will allow ads anywhere on category5.tv. This usually is the option you want to select.|
|“Disable on this page only”||This would only allow ads on this single page. If you would select this option while being on “www.category5.tv/donate.php”, ads would only be allowed on this page, but Adblock would still block ads on every other page belonging to this site (like “www.category5.tv” or “www.category5.tv/forum/”)|
|“Disable everywhere”||This option would completely disable Adblock Plus (for any site) until you turn it on again.|
Generally, you want to allow ads for the complete site, which is why in this example you would select “Disable on category5.tv”:
That’s all you need to do. You’re done! Note how the look of the Adblock Plus icon changed to show you that ads are not blocked on this site anymore:
Now, whenever you are on a site you like and want to support, you can create an exclusion. It only takes two mouse clicks, but for web sites it’s often a very important way of support.
Norton Ad Blocker enhances your browsing experience by blocking unwanted ads in your Safari browser.
The following FAQ helps you with some common queries about Norton Ad Blocker.
What operating systems does Norton Ad Blocker support?
Currently, Norton Ad Blocker is available only for iOS.
How do I download Norton Ad Blocker?
You can download Norton Ad Blocker on your iOS device from iTunes Store.
How do I install Norton Ad Blocker after I download it?
After the download finishes, Ad Blocker icon appears on the device’s Home screen. Tap the Ad Blocker icon to launch the app.
Do one of the following:
To allow Norton Ad Blocker notifications when important new features are available, tap Turn On Notifications and then tap OK.
If you do not want Norton Ad Blocker notifications to be displayed, tap No Thanks.
From the springboard, launch Settings to open device’s settings.
Select Safari, and then select Content Blockers.
Tap Ad Blocker to turn it on.
What can I do if features on a page that I visit do not work?
If some of the features on a page do not work, you can temporarily turn off Norton Ad Blocker.
In Safari, tap and hold the refresh button.
Tap Reload Without Content Blockers.
Why am I seeing more ads than before?
To identify new ads, Norton Ad Blocker requires updates from Norton. If Background App Refresh is off in device’s Settings, or if you have quit Norton Ad Blocker from the app switcher, it cannot receive the updates.
To make sure that the Norton Ad Blocker receives the available updates, do the following:
Launch Ad Blocker, and press the Home button to ensure that it is running in the background.
Go to the device’s Settings, select General, and then select Background App Refresh. Ensure that the Background App Refresh feature is turned on and that Ad Blocker is also turned on.