With a little help from your friends how to tap into the hidden potential of the people who surround you every day

With a little help from your friends how to tap into the hidden potential of the people who surround you every day

With a little help from your friends how to tap into the hidden potential of the people who surround you every day

You’ve probably heard it more times than you can count. “You’re the average of the five people spend the most time with,” a quote attributed most often to motivational speaker Jim Rohn. There’s also the “show me your friends and I’ll show you your future” derivative.

Whichever you’ve heard, the intent is the same. Audit the people around you. Make sure that you’re spending time with people who are in line with what you want for your own life (preferably people “better” than you so it raises your average). It’s compelling. It’s provocative.

And it isn’t true.

At least not in the way that you think. I’ve been researching the science of social networks for my newest book, and I found that you are indeed influenced by the people around you. But that influence doesn’t stop anywhere near the five people you spend the most time with. It’s far more dispersed and research suggests it includes people you haven’t even met yet.

The first major study on the breadth of social influence was conducted by Nicholas Christakis and James Fowler. The duo was examined the data set from the Framingham Heart Study, one of the largest and longest running health studies ever, when they realized that it covered more than just the heart health of the participants. They were studied for all sorts of medical conditions, and during interviews they were probed with all sorts of demographic questions, including questions about family members and friends.

So they started analyzing the data to see what the effects of family members and friends was on something fairly easy and objective: obesity. According to their results, if a friend of yours becomes obese, you yourself are 45 percent more likely than chance to gain weight over the next two to four years. More surprisingly, however, Christakis and Fowler found that if a friend of your friend becomes obese, your likelihood of gaining weight increases by about 20 percent — even if you don’t know that friend of a friend. The effect continues one more person out. If a friend of the friend of your friend develops obesity, you are still 10 percent more likely than random chance to gain weight as well.

Your friends make you fat, but so do their friends, and so do their friends of friends.

Because they had data spanning over three decades, they were able to show a real cause-and-effect relationship between individual friends (and friends of friends) and weight gains. While the researchers looked for a variety of explanations, the most likely one appears to be norms. If your friend is obese or a friend of a friend is obese, that changes your perception of what is an acceptable body size and your behavior changes accordingly.

And it doesn’t stop at obesity. In a follow-up study, Christakis and Fowler found something similar with smoking rates. Using the same social network data they had borrowed from the Framingham Heart Study, they found that if your friend smokes, you are 61 percent more likely to be a smoker yourself. If a friend of your friend smokes, you are still 29 percent more likely to smoke. And for a friend of a friend, the likelihood is 11 percent. Perhaps the most telling study was of happiness. The two researchers found that happy friends make you happier — no surprise there.But if your friend of a friend of a friend is happy with their life, then you have a 6 percent greater likelihood of being happy yourself. Now six percent might not seem like much, but consider that other studies suggest that if I gave you a $10,000 raise, that would only trigger about a 2 percent increase in your happiness.

Your friends really are your future. And the implication is that you don’t just need to be more deliberate about who you’re spending the most time with. You need to be examining your entire network and its influence on your life. You need to know where you sit inside the larger network of your social community.

You’re not the average of the FIVE people you surround with. It’s way bigger than that. You’re the average of all the people who surround you. So take a look around and make sure you’re in the right surroundings.

There’s a host of similar ideas on growing and strenghtening your network in my newbook Friend of a Friend . Learn an authentic, non-sleazy way to make new connections and build old relationships. Click here to learn more.

With a little help from your friends how to tap into the hidden potential of the people who surround you every day

Technology PR agencies are known to be in place to create and generate great content that usually results in increased brand awareness for their clients. In most cases, such agencies work on using the power of both traditional and new media channels to protect, enhance and build the reputation of their partners. However, this is not all they do.

If you work with a PR team wisely, the efforts of your integrated marketing communications partners may also help you in a variety of ways, such as developing a relationship with purchasing managers who work for retailers and online commerce companies. This is vital since purchasing managers are often known to always be on the lookout for the latest and greatest but are famously uneasy to give up their shelf space.

We’ve prepared a few tips that will give you an inside look at how technology PR agencies help you attract the attention of potential distributors and retail buyers.

Impress purchasing agents with coverage.

Buyers are lucrative business people. Even though they claim to always be on the lookout for new and innovative technologies, their primary concern is growth. They want to stock reasonably priced products that would help them keep the growth curve in the right direction. Shareholders and senior executives appreciate good numbers. Even though retailers have budgets for marketing and advertising, showing off with a few good clippings is undoubtedly an excellent way to win the hearts of buyers.

This is what a consumer electronics PR agency can do — get you the clippings you need to show off. As long as you provide them with review samples, seasoned PR professionals can use their established relationships with media representatives to get your product attention. If your product is good enough, it will result in coverage you can utilize. Purchasing agents appreciate companies supported by a consumer electronics PR agency.

Get the most out of trade shows.

Attending major trade shows such as CE Week and CES is a must for every technology company seeking to gain exposure in North America. However, going there without PR support is a complete waste of marketing budget money. If the budget allows it, your PR partners may even recommend you to attend one of the invitation-only industry events that usually take place around those major tech conventions.

Apart from influential media, purchasing agents from major retailers such as Brookstone and eBay are known to be amongst the people attending those events. Representatives of blockchain-powered marketplaces such as Tresaro also attend them. Your PR team can develop and distribute invitations to all attendees, individually approach the most important ones and schedule appointments with them. You will never see an important journalist who just wanders the halls of a trade show — they are usually fully booked months before the show begins.

Ask your PR team to network for your brand.

Technology public relations professionals attend and sometimes even organize industry parties around technology trade shows. Apart from giving away some free swag on behalf of their clients, attending and organizing these events helps them develop relationships with people from every side of the industry. While media reps are usually the primary focus, a wide variety of professionals including manufacturers, retailers, buyers and distributors attend such events and make friends with the organizers.

Cooperating with PR specialists would get you a VIP invitation to these hidden gems where you won’t have to wait for an event to pitch a product but will be able to do it over a drink. Those are the places where you can extend your network, nurture new business relations and experience new technology firsthand. Your PR partners can introduce you, or forward your details, to the buyers of interest.

Tap into your PR team’s consulting side and knowledge to stay innovative.

First and foremost, your PR partners must be good consultants. Open and honest conversations are a norm for PR professionals and innovators. Experienced PR specialists have seen the best moves but also the worst, so they know how to help. Learning from the mistakes of others helps PR professionals stop you from making mistakes they’ve seen before.

The tech PR landscape is changing by the minute. A strategy that works today may not work tomorrow, so PR professionals wanting to remain in business are always on top of their game. Your PR consultant might be the one who will suggest you to start exploring more innovative ways to sell and market your products. The next big thing in e-commerce and retail might not be brought by a currently known player. Seasoned tech PR professionals communicate with industry leaders on a daily basis and stay familiar with reports and trends. Remember, PR pros are not only in place to execute on your behalf, but also consult.

Work with your PR team to strategize and develop a decent pitch.

Developing the right strategy and approaching the right channel partner is a must. Experienced PR partners have been around long enough to be able to advise you on how to approach different retailers. Publicists are also able to prepare those few short and sweet paragraphs that give the buyers all they need to make a decision. Don’t become another company that spends millions developing a product only to be unable to sell it to the retailers. Tech writers can help you with the pitch and the development of your spec sheets as well as leaving a sell sheet that is professionally written.

Collaborating with an electronics PR agency may not only gain you needed media exposure and connect you with consumers, but they can also help connect you with potential business partners. Helping you with keywords, e-commerce listings and approaching the channel press is a must, but relying only on this is not wise. There are many additional ways PR partners can connect you with the right people and help you see your product on the retail shelves.

With a little help from your friends how to tap into the hidden potential of the people who surround you every day

You don’t have to volunteer on a consistent basis or give money to the homeless to be considered a decent human being. You don’t even need to be kind to people all of the time. You just need to be considerate. Somewhat thoughtful. If your goal is to be a slightly better version of yourself with the least amount of effort, keep reading.

What I’m talking about is being a little-more-than-your-average average joe. The friend people can count on, the stranger who gives good directions when asked for a good bar recommendation in New York City. The person who will spot a friend a dollar because they found out a place is cash only and the ATM is broken.

Being a decent human being is about not blasting terrible music into the world at ungodly hours of the night. It’s about talking on a cell phone at a normal volume, about letting someone walk in front of you on a crowded street and letting someone else have that last chocolate chip cookie on occasion. It’s not about being the best. It’s about being an acceptable member of society.

Here are nine convenient steps to becoming a decent human being:

Everyone has a skeleton hidden in their closet, but it takes a certain kind of person to be open and talk about the darker things. It’s good to realize that bad things happen to everyone, even if sometimes it feels like that rain cloud seems to only be following you.

On that note, there is no shame in being alone. If there is a toxic person in your life, or if your relationship isn’t working out anymore, what’s holding you back from moving on? The answer: nothing.

These thoughts were harsh, merciless. It was hard to see friends and acquaintances attend graduate school and move on with their lives when I felt I was left behind. While I was happy for them, I was also resentful and bitter.

But then it was my turn to move to a new city to start a new job. To have a fresh start. A new beginning. After relocating, there were moments where I had no idea what I was doing in every sense of the word. Times where I was so stressed, the tears pricked at the corners of my eyes while walking home alone on the sidewalk.

After getting my bearings and trying to figure out what to do with my life, I had to rely on myself more. I broke up with my boyfriend of six years. I moved to a new apartment. I had different responsibilities in my job. I wrote more essays, met inspiring people. People believed in me, and I started to believe in myself.

My thoughts changed from negative to uplifting, from “I can’t,” to “I can and I will.” I started going to yoga. I continued running. It took a long time, but I finally began to be happy with who I was. Wholly, completely happy. I thought about my mistakes, about past failures (or what I considered to be failures) and realized that the harsh thoughts that plagued my mind weren’t there anymore. Instead, there were thoughts of acceptance and the realization that everything was going to be okay.

I’ve learned how to love myself, to be alone with my thoughts and I’ve learned how to forgive myself. And looking back, I wouldn’t change a thing.

Whatever it may be, I feel much better and I really hope other people are able to experience what it is to love yourself. There’s nothing else like it.

Look around you – are you living the life you’ve always wanted? Are you actively working toward that life? If not, you’re settling. It may sound harsh, but that’s the honest truth.

The adage to “never settle” is often used in relationships, but it applies to every area of your life. Too many people settle for a job they don’t love , don’t work toward becoming free of financial fear or give up on goals they set for themselves, like exercising more or mastering a new hobby.

Nelson Mandela said it best: “There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.”

But where does the motivation to never settle for less come from? And how can you learn to never settle?

Ready to obtain all your desires?

Never settle: Here’s how

Think about who you look up to – in business, in relationships and simply as people. Chances are, they have something that you want, but don’t yet have. They are your inspiration. You can use them to create a vision for your own life. Once you have your vision, put these four strategies into practice and never settle for less than you deserve again.

1. Own your life

Stop blaming your life on your current partner, your boss or your family. Your life is what you make it. Do you really want to spend it making excuses? Don’t take the easy way out and escape to the past or the future. Tony Robbins explains, “If your present is painful, you can escape to the past and get out of the pressure of change. Or you can escape to the future, because no one knows what it is for sure.” These are the destructive belief systems that keep you complacent in that bad job or bad relationship.

Tony also says, “Where focus goes, energy flows” so start focusing on creating positive change in your life. Catch yourself complaining about your job and put that energy toward finding a job you love. Don’t sweep negative emotions about your partner under the rug – focus on working on your relationship, or let it go. Take massive action . It’s the only way to be sure you never settle, and instead live the exceptional life you were meant to live.

With a little help from your friends how to tap into the hidden potential of the people who surround you every day

2. Nourish your body – and your mind

With a little help from your friends how to tap into the hidden potential of the people who surround you every day

The next step is to identify your limiting beliefs . These are your beliefs about who you are and why you have the life you do. How often do you tell yourself things like “I’ve always been shy” or “I’m just not great at public speaking”? The worst limiting beliefs are so internalized, we often can’t put them into words. Not feeling worthy of a loving relationship is a very common limiting belief. Sometimes, people are even afraid of success because they don’t want to stand out and give up peer acceptance.

You can turn your limiting beliefs into empowering beliefs . It’s not always easy. It takes self-reflection and thought. But you must acknowledge negative beliefs about your future, your relationship and your health in order to overcome them. When you really analyze limiting beliefs, you’ll be able to start breaking through them.

Controlling your thoughts and words is vital to overcoming limiting beliefs. Catch yourself when you tell the stories that limit you. Eliminate “I can’t” from your vocabulary. When you transform your words , you transform your emotions – and your life.

3. Raise your standards

“If you keep doing what you’ve always done, you’ll get what you’ve always gotten,” says Tony. If you tolerate less than you deserve, that is what you will get. You must raise your standards . It sounds simple because it really is that simple. Turn your “shoulds” into “musts,” and those musts will manifest themselves in your life.

As Kevin Hart told Tony in a powerful podcast , he never settles for less in his career because he knows he can be just as successful as anyone else. “If I’m looking at 44 people who are doing amazing things, why aren’t I number 45?” He has absolute certainty and belief in himself.

When you fully commit to something, you have no other options. You must achieve it. Tony says, “It’s having that absolute certainty that makes you tap your full potential, take massive action, get massive results and be reinforced to an even stronger belief.” Once you raise your standards and commit to them, you’ll find the puzzle pieces fall into place.

With a little help from your friends how to tap into the hidden potential of the people who surround you every day

4. Create habits that make you great

With a little help from your friends how to tap into the hidden potential of the people who surround you every day

Successful people share certain habits that set them apart. They wake up early to get things done before the rest of us. They read, always looking for new information. They take personal time to meditate, do yoga or just breathe. They have positive attitudes and surround themselves with the right people who reinforce their belief to never settle.

You can set yourself up for success by doing many of these same things. Create morning rituals to set the tone for your day. Taking just a few minutes to practice priming , recite positive incantations or even quickly meditate can make a huge difference in your state.

Successful people visualize their success. It doesn’t just work in business. You can visualize what your ideal relationship looks like. Think about what you need to feel completely fulfilled and loved. Visualization can help you to never settle for less than you deserve in your relationship .

These four strategies are the key to living your life to the fullest and achieving your goals. Dream big, take action and always believe in yourself. And never settle for a life that is less than the exceptional one you’re capable of.

Learn how to never settle for anything

Obtain your desires now by utilizing Tony Robbins’ Limiting Beliefs free content series.

Want to get even more out of Samsung’s Galaxy S21? These hidden features will help you do just that.

With a little help from your friends how to tap into the hidden potential of the people who surround you every day

The Galaxy S21 series has a lot of features, some of which are hidden.

Samsung’s Galaxy S21 lineup is impressive. From 5G support to a new camera setup with better performance, there’s a lot to be excited about. Heck, the S21 Ultra even borrowed one of the Note’s marquee features: S-Pen stylus support . That’s right, you can now use a stylus to write or draw on one of Samsung’s S-series phones.

All three phones run Android 11 with Samsung’s One UI 3.1 proprietary skin. That means you get the best Android currently has to offer ( until Android 12 comes out ), but you also have access to improvements and tweaks Samsung has made to the operating system. For example, the S21 has two different types of floating notifications and you can now add effects to your video calls.

Get more out of your tech

Below I’ll show you some of the best features I’ve discovered on the Galaxy S21 Ultra so far.

How to turn the S21 off

If you long-press the power button expecting to turn the phone off, you’re in for a surprise. A Bixby surprise, to be exact. That’s right, holding in the power button will launch Bixby, instead of giving you the option to turn the phone off. But don’t fret, you have a few different options to power your S21 down or restart it:

  • Swipe down from the top of the screen to view the quick settings panel, then tap on the power button in the top-right corner.
  • Long press the side button and volume down button at the same time until the power menu shows up.
  • Change the side button to function as the power button by going to Settings >Advanced features >Side key and select Power off menu. From now on, long-pressing the power button will bring up the power menu.

The S21 Ultra will work with an S Pen. Cool, right?

S-Pen support on the S21 Ultra

This isn’t a hidden feature, so much as it just isn’t all that obvious unless you’ve been explicitly told about it. You see, the S21 Ultra lacks anywhere to store the S Pen, like the Note series does. So if you bought the phone because you wanted the best Samsung has to offer, you wouldn’t know any better.

The S21 Ultra will work with any Galaxy Note series or Galaxy Tab S series S-Pen stylus. Or you can opt for the S21 Ultra case that includes an S Pen.

If you have an S Pen, all you need to do to start using it with the Ultra is to touch the tip of it to the screen and it should just work. If you hover the pen just above the screen’s surface, you’ll see a little icon on the display showing that it recognizes the stylus. Once you touch it to the screen, the Air Command icon will show up, letting you take quick notes, screenshots and so on.

Smart select has to be one of the best hidden features on any Galaxy phone.

Take better screenshots

Every Galaxy S21 has Samsung’s somewhat hidden Edge panels that tuck away shortcuts to apps, features and information. You may have noticed a slightly transparent line along the right-side of your S21’s screen. That’s where you access the hidden panels. Out of the box, one of the screenshot panel is turned off.

It’s easily one of the most useful panels as it gives you several options to do more than just capture your screen. The panel is actually called Smart Select, and it gives you the tools to capture just a portion of your screen using the rectangle or oval, record an animated image (or GIF) or pin a screenshot, perhaps with a phone number or address, to your screen.

To turn on the Smart Capture panel go to Settings > Display > Edge Panels > Panels and tap on the circle above Smart select. Going forward, you only need to open the Edge panel and swipe between the panels you have added until you find smart select, then select the tool you want to use to take a screenshot.

Video calls can take on a different look with new video call effects.

Add effects to your video calls

Ever see someone use those fancy backgrounds on Zoom? The ones that make it look like you’re somewhere else? Well, you can do that on the Galaxy S21 in your video calls. To select your effect, go to Settings > Advanced features > Video call effects. Turn it on, then select whether you want your background just blurred, a color or a specific image from your photos.

Turn on Floating notifications for easy access to alerts

Android 11 brought the launch of Google’s new Bubbles notification feature, which looks and works a lot like Facebook Messenger’s Chatheads feature. That is, instead of having to swipe down the notification panel to view alerts, a floating circle gives you quick access to your conversations at all times. Bubbles does the same thing, but for more apps, such as Google’s Messages.

Bubbles joins Samsung’s version of the same feature, called Smart pop-up view. But before you can use either one, you’ll need to enable it.

Go to Settings > Notifications > Advanced settings > Floating notifications. Pick the option you want to use, both of which have a quick animation on the screen to show how they work. Experiment with both Bubbles and the Smart pop-up feature to figure out which one you prefer, even if it’s neither of them.

Bubbles or not? That is the question.

Lock screen widgets

Samsung’s Always On Display feature has long been a favorite of mine. It makes it easy to quickly see information or control audio playback, but with the Galaxy S21, you can do even more with it. If you go to Settings > Lock screen > Widgets you can turn on each widget you’d like to use, along with Show on Always On Display. Then, whenever your phone is locked and the AOD is active, double-tap the clock to view all of your widgets.

Lock Screen widgets are where it’s at.

Search for anything on your phone

Having trouble finding an app, contact or file? Swipe down from the top of the screen to review the quick settings shortcut panel, then swipe down again to view the full quick settings panel. Tap the search icon at the top of the screen and type your query.

If you’re still on the fence about the S21, be sure to read our review . The S21 Ultra has some fancy camera tricks — here’s how to use them . If you’re curious about the future of Android and what features it’ll bring, Android 12 is currently in beta and we have a roundup of our favorite features thus far . When your phone starts to feel a bit sluggish, give it a tune-up .

With a little help from your friends how to tap into the hidden potential of the people who surround you every day

It is important to appeal to consumers’ emotions when crafting marketing messages. Think about how you feel when you hear marketing messages and how those feelings affect your own buying decisions. Just like you’re moved to action by an emotional response to marketing messages, so are all consumers. Your copywriting should accomplish two goals: It should make consumers feel something, and it should make them act on those feelings.

Once you identify the target audience for your marketing messages, you need to consider which emotional triggers you can connect to those messages. Following are 10 common emotional triggers that you can tie into your marketing messages to make the sale.

1. Fear: Fear is an emotion that can be used in a wide variety of marketing messages. Insurance companies often appeal to the emotion of fear with messages like “Don’t get caught with too little insurance.”

2. Guilt: Consumers are easily affected by messages that trigger emotions of guilt. Nonprofit organizations use the guilt trigger effectively in copy such as “Don’t let them suffer anymore.”

3. Trust: Trust is one of the hottest trends in marketing, and every company seems to be trying to jump on the trust bandwagon in their marketing messages. Financial companies are leading the way with messages like “no hidden fees.”

4. Value: Value is another hot trend in marketing, and many promotions appeal directly to the emotional trigger of getting a good deal. For example, promotional messages that say “If you find a better price for the same product, we’ll match it” are effective in piquing feelings related to value.

5. Belonging: Few people truly want to be alone. Human nature dictates that most people want to feel like they belong to a group, and customers often purchase products in an attempt to feel part of a specific group. Many companies effectively appeal to consumers’ desires to belong, using copy like “You’re part of the family.”

6. Competition: The old adage of keeping up with the Joneses is an adage for a reason. Many consumers are affected by a competitive desire to feel equal to or better than their peers. Copy like “Make them drool” is a great example of a message that elicits feelings of competition.

7. Instant Gratification: We live in a world where people expect instant gratification in all aspects of their lives. Messages that cater to a sense of urgency are well-received by consumers who already desire instant gratification. Use words like now, today, in one hour or less, within 24 hours, and so on to appeal to the emotional trigger of instant gratification.

8. Leadership: A lot of consumers want to lead the way in trying new products, and this audience responds strongly to marketing messages that appeal to their feelings related to leadership. Messages that make them feel like they’re first or in control are powerful for this audience. Phrases such as “Be the first on your block” effectively appeal to the emotional trigger of leadership.

9. Trend-setting: Many consumers want to feel cool or trendy, so appealing to those emotions in copywriting is fairly standard. Variations of “all the cool kids are doing it” are commonplace in copywriting and can be used to market a wide variety of products and services to an even wider audience. The famous Gatorade ad featuring Michael Jordan and the copy “Be like Mike” is a perfect example.

10. Time: In the 21st century, people are busier than ever. As such, they desire more free time to pursue personal interests, spend time with family and friends, and so on. Marketing messages that appeal to that desire for more free time are extremely effective, such as “Cut the time it takes to vacuum your house in half.”

There are many emotional triggers that you can use to evoke feelings among your target audience and move them to action through your marketing messages. People see a lot of marketing messages every day, so you have to give them a reason to digest yours by making them feel something when they see or hear it. Feelings are powerful, and copywriting offers a unique opportunity to tap into that power and leverage it for your business’s gain.

For a quick primer–or refresher–on effective copywriting check out this excerpt from Kick-ass Copywriting in 10 Easy Steps, 10 Steps to Effective Copywriting.

With a little help from your friends how to tap into the hidden potential of the people who surround you every day

Grow Your Business, Not Your Inbox

With a little help from your friends how to tap into the hidden potential of the people who surround you every day

I’ve got news for you: developing an entrepreneurial mindset doesn’t require an MBA.

Some people seem to be born with the entrepreneurial spirit – that drive to start something new, solve the problems they see in the world, and strike out on their own.

Others work really hard at developing that mindset and keeping it strong.

Whether you’re hoping to start your own business in the near future or years down the road, sharpening your entrepreneurial mindset can have an enormous impact on your life. It’ll help you keep learning, growing, and stretching yourself to your greatest potential. (And that’s always a positive, no matter where your life takes you.)

Here are five ways you can work on cultivating an entrepreneurial mindset.

1. Prioritize learning and growth

It’s all too easy to look at a successful entrepreneur and assume they’ve got it all figured out. But the most successful entrepreneurs readily acknowledge that they’ll NEVER know it all. They’re constantly pursuing new knowledge and new ideas.

I love to learn and consider myself a student of life. I’m always reading a new book, practicing a new skill or researching a new subject I’m interested in.

Make personal development a part of your lifestyle. Each day, set aside time to read blogs, articles, and books that help you increase your knowledge, sharpen your skills, and feel even more motivated and inspired to move forward.

Every great leader is a reader. Some of the most successful entrepreneurs attribute their success to reading. Warren Buffett famously spends as much of 80% of his day reading, insisting that anyone hoping to achieve similar success should go to bed a little smarter each day and read 500 pages daily. Elon Musk, Mark Zuckerberg, and Bill Gates also make time to read every single day, even while running their businesses. If they can do it, so can you.

2. Set goals (and make daily progress on them)

Successful entrepreneurs don’t accomplish great things by accident – they set thoughtful goals they care about and work towards them. Small achievements day in and day out accomplish big goals. And nothing’s more empowering than achieving a goal. It helps you get used to the idea that you have control over your life and that you have the ability to accomplish anything you put your mind to. (Because you do!)

Set goals each day. Each night before I go to sleep, I prioritize the 3 things I need to accomplish the next day. This can be anything from following up on a deal I’m working on, reaching out to a friend to have a scheduled lunch or writing a chapter of my new book. Big or small, professional or personal, significant or a little silly, you should always have a few goals you’re working toward. If you set a small goal, accomplish it quickly and move on to the next. If you set a larger goal, break the path into small, achievable, realistic steps – ones you can make daily progress on.

I’ve set some pretty big ones in my day. Six years ago, I set the goal of selling my company. Every night before going to bed, I’d review my goal and make a list of what I’d do the next morning to accomplish it. As if that wasn’t enough of a reminder, I also wrote it down on a post-it note and taped it to my bathroom mirror. (That’s another success tip for you – studies show people who write their goals down are 42% more likely to achieve them than people who don’t.) I’m proud to say I achieved that goal! Don’t just think it, ink it!

3. Get comfortable being uncomfortable

Honestly? There’s nothing comfortable about being an entrepreneur. It involves loads of rejection, risk, failure, embarrassment, anxiety, criticism, tears, doubt… you know, the sort of stuff nobody particularly enjoys. But it’s the price we pay for the creative freedom and fulfillment that can’t come any other way. If you let your discomfort keep you from moving forward, you’ll miss out on so many opportunities.

Put yourself in new and unfamiliar situations that force you to grow. Try something you’ve never done before. Get rejected. It’s scary, but it’s also thrilling.

Jia Jiang decided to take this advice extremely literally. After realizing his fear of rejection was holding him back, he spent 100 days getting rejected on purpose. Each day, he came up with a different way to get rejected – from asking for $100 from a stranger to asking to plant a flower in his neighbor’s backyard. Not only did he overcome his fear, but he also learned powerful strategies for turning a “no” into a “yes.”

4. Embrace risk

Whenever you take a risk, you’ve got two possible outcomes: you’ll either win or you’ll learn. And failure is the best teacher there is. It’s an opportunity to grow, adapt, and learn new strategies for next time. Don’t avoid failure, embrace it. Fail fast and fail often. It’ll set you up for success in the long run.

In my life, I use failure as a bit of a benchmark – if I’m not failing or getting rejected enough, I’m clearly not taking enough risks. Sure, failure can be scary, but regret is way, way scarier.

Sometimes, failure feels like the end of the world – but it certainly wasn’t for a lot of entrepreneurs out there. James Dyson created 5,126 failed prototypes before finally creating a Dyson vacuum that worked. Other entrepreneurs created entire businesses that failed before moving on to bigger and better things, like Evan Williams, co-founder of a podcasting company that went south after the release of iTunes. Seeing they wouldn’t be able to compete with Apple, he and his team were left having to scramble and work on other ideas…one of which was a little site called Twitter.

5. Spend time with other entrepreneurs

The most significant factors in your life are the people around you. If you surround yourself with negative people who complain there’s nothing they can do to improve their circumstances, you’ll eventually find yourself feeling the same way. But if you surround yourself with energizing, inspiring relationships, their optimism will rub off on you.

Build relationships with entrepreneurs who have been in your shoes. Learn from their successes and failures. Find mentors or other experts who you can learn from through courses or one-on-one coaching. (The Side Hustle Accelerator is a good place to start!) Network, research, reach out to people you admire, chat a stranger up on LinkedIn – whatever it takes to surround yourself with people who can help you foster a growth mindset. Who knows? They might end up being your business partner one day.

That’s what happened for Rent the Runway cofounders Jenny Fleiss and Jenn Hyman. They started out as Harvard Business School classmates and friends who met casually for lunch every week to brainstorm entrepreneurial ventures. Their idea to rent out designer dresses has since blossomed into a hugely successful company with over a $1B valuation.

I definitely consider myself an entrepreneur, I can feel the fire in my bones – but I’ve also found that practicing these 5 habits have helped me sharpen my skills and increase my odds of success. Implement these 5 habits for cultivating an entrepreneurial mindset, and I guarantee you’ll feel more confident about seizing opportunities that come your way.

With a little help from your friends how to tap into the hidden potential of the people who surround you every day

Online dating can be confusing, and the plethora of platforms is extreme, with dozens of options at your fingertips. But if you’ve narrowed it down to dating app Hinge, there are some easy-to-fix dating mistakes you might be making, according to a couple of studies that the dating app has conducted. The main takeaway is that, yes, it’s very possible that you’re accidentally putting your foot in your mouth, saying or doing things that are unintentionally putting matches off before you even get a chance to meet face to face. And now, for the good news: You can learn what these little pitfalls are, and find out how to remedy them in the future.

Hinge’s data shows that some minor tweaks to things like messaging, swiping and even the day of the week you spend most time on the app can make a big difference in your long-term results. Don’t just believe them, though — try out their suggestions, which are all based on data, and see what happens. Think of it as a dating experiment. What’s the worst that can happen? More dates? Better online conversations? Matches you actually want to meet in real life? Let’s all hope.

With a little help from your friends how to tap into the hidden potential of the people who surround you every day

Check out Bustle’s ‘Save The Date’ and other videos on Facebook and the Bustle app across Apple TV, Roku, and Amazon Fire TV.

1. Apologizing

“If you use the word ‘sorry’ in your opener, you’re 56 percent less likely to exchange numbers,” says Hinge. So do not apologize for a delayed response. Worse, don’t ever use that word in your first message to someone. Since everything is heightened and condensed in these first messages, sending notes that contain the word “sorry” conveys an apologetic undertone. Not a good first look.

2. Skipping Over The Job And Education Section

Fill it out! Eighty percent of couples who met via Hinge included this info in their profiles and found it to be important when first evaluating a potential match. You don’t have to go into great detail, but be sure you mention that you’re a dog trainer and that you have a master’s degree.

3. Suggesting Vague Times To Meet Up

“Suggesting vague time periods to meet up like ‘this weekend’ or ‘next week’ are indicators that the conversation is going nowhere and you’re 40 percent less likely to score a number,” according to Hinge.

So if you like someone, see if they’re free on Saturday afternoon for a stroll through the park. If they can’t do it, but they want to meet, they’ll come back with a counteroffer. If you bat around loose times, it’s more likely the two of you will wind up getting bored or burnt out with plan-making and move on.

4. Not Being Lighthearted

A case for peppering your conversation with more giggles or acronyms: “Conversations that include words associated with laughing like ‘haha’ and ‘lol’ had a 17 percent increase in phone numbers exchanged,” says Hinge. So don’t worry about coming off too basic or not sounding smart enough — drop some of these laugh-related comments into your messages, and get the party started.

5. Swiping Left

I know, I know: Why swipe right on someone you’re not dying to meet? But women who found their mate on Hinge were found to be 20 percent less picky than the average swiper, which resulted in the potential of more matches, which, apparently, resulted in a higher chance of a lasting match. So if you find her attractive, but there’s something superficial you don’t like about her, or if you find him interesting, but a little dorky, swipe right. See what happens.

6. Not Using Their Name

Did you match with a Penelope or a Dashiell? Tell them you love their name. “Noting what a cool name your match has will increase the likelihood of getting their number by 12.5 percent,” Hinge says. Obviously, don’t tell someone you like their name if you think it’s stupid, but if you really think someone’s name is neat, let them know.

7. Not Messaging Enough People

To meet someone you actually want to be in a relationship with, you have to try out a bunch of duds (well — matches that are wrong for you personally). On Hinge, people messaged with an average of 16 people before their partner came along. Be patient and stay hopeful.

8. Giving Out Your Number Immediately

The sweet spot for number-exchanging seems to be about three days in, after about 25 messages have been lobbed back and forth, Hinge finds. Don’t wait to exchange numbers forever — but don’t hand out your digits right away, either. “Establish trust before meeting,” Hinge advises.

9. Avoiding This Day

Sundays receive the award for messaging, with a 36 percent increase in response rates on Sunday evenings in comparison to the rest of the week. Be sure to log onto the app on Sunday nights, and dash off some of your wittiest remarks.

10. Not Going On A Lot Of Dates

You have to go on a bunch of dates before you meet your partner, Hinge says. But not too terribly many: Couples who met via the app generally went on four to five dates before settling in with someone long-term. Just don’t expect to meet your future boyfriend or girlfriend as soon as you go on your first date. It’s a numbers game, so you really never know.

Failure to prepare is the act of preparing to fail.

Those who are successful at what it is they want to do spend a healthy amount of time planning, thinking, strategizing, and preparing in advance. They don’t wait until the moment has arrived to contemplate how they’ll tackle a situation. Instead, they get as much completed and ready ahead of time so they are more free to embrace the challenges of the moment.

Spend some time each night, and at the end of each week, reflecting on what it is you’ve accomplished already and what it is you want to “get done” next. Make your list, create your plan of action, and then let that ruminate in your subconscious while you sleep. And the next morning, you will be one step ahead.

2. Successful people do the hard stuff first.

Lazy people have a knack for getting done all the things that are not true priorities. But when it comes to the hard stuff, they suddenly find every reason why they could not complete the task.

That’s because hard stuff is, well, “hard.” It is a priority for a reason, and that’s because it is the thing that’s going to move the needle. But often times, what moves the needle lies in the unknown. It requires a risk, or a leap of faith, in some way.

Those who are successful at what they do know this. And instead of shying away from the challenge, they make themselves do these “hard tasks” first–before allowing themselves the luxury of the easy stuff.

3. Successful people say no.

If you want to go your own way, be prepared to piss a lot of people off.

Nobody likes being told no. That’s why so many people say yes to things. They don’t want to make others feel bad, or they don’t want to sever current or potential friendships, or they don’t want to be excluded from future possibilities, or they don’t want to be looked down upon, etc.

But the truth is, if you want to be successful, you’re going to have to say no a lot more than you say yes. Want to go hang out at the bar? Want to post up for the afternoon and watch football? Want to take an extended vacation? None of these things are bad in themselves, but if you still haven’t made your dream come true, then realize that every time you say yes to what someone else wants you to do, you are saying no to whatever it is you truly want to do.

It’s a judgment call, and one a lot (and I mean a lot) of people struggle with. Successful people are very conscious of how they spend their time.

4. Successful people invest in themselves.

Both in terms of time and money, successful people see life through a lens of investment.

The majority of people don’t invest; they spend. They spend the money they earn. They spend their time with people they don’t really like, doing things they don’t really enjoy. They spend and spend and then wake up one morning wondering why their life is the way it is.

Successful people, on the other hand, invest. They are conscious of how they spend their time and invest it toward their goals. They invest their money in creating additional revenue streams, not owning depreciating assets. They invest in themselves, taking courses, exposing themselves to worthwhile attractions, feeding their interests.

Investing over time is what ultimately creates wealth, both financially and in terms of knowledge.

5. Successful people surround themselves with other successful people.

Your network is your net worth.

The true value of having a network is not access to “things.” It’s access to habits and thought processes you would otherwise struggle to create on your own.

When you are surrounded by people who embody the same traits you hope to one day have, it speeds up the learning process. You inherently rise to their standard, and push yourself to grow through imitation (which is actually a very good thing). Similarly, if you are surrounded by negative people, lazy people, angry and depressing people, those same traits will rub off on you.

Surround yourself with people who, in some way, are who you want to become yourself.

6. Successful people study their craft.

I blame school for this, honestly.

There are a lot of people in the world who believe that life operates the same way as formal education. They go to college, get their diploma, start working at a big company, and then just assume that over time their years spent there will carry them up the ladder to a nice and comfortable position (just as you rise from freshman to senior).

Unfortunately, there are situations that reward the fundamental metric of time, and people can climb the ladder of “success” by simply staying the course. But the truth is, those are not the ones who end up becoming thought leaders, innovators, industry experts, or even accomplished creators. Because to do that, you have to actively be studying your craft in ways that does not happen by simply clocking in at 9 and clocking out at 5.

Successful people don’t separate their job and their “personal life.” Their job is their passion, and their passion is their craft. They study their craft relentlessly because it is part of who they are. It is not dependent upon time. It is merely a reflection of their own curiosity.

7. Successful people are accountable for their actions.

Lazy people point the finger at others and make excuses for why things didn’t happen. Successful people own up to the weight of their actions and take accountability for their own shortcomings.

This is a habit and a mindset, and one that takes years to cultivate properly. To truly be successful, you have to be extremely self-aware and willing to question the reality you are living. If things are amiss or not going the way you want them to, you cannot point at others and blame them for your unhappiness, dissatisfaction, etc. You have to own up and admit that you created your reality and nobody else.

8. Successful people believe in themselves.

Lazy people want others to believe in them before they believe in themselves.

Successful people, on the other hand, believe in themselves against all odds, often times long before anyone else does. To be successful, this is a must. You cannot expect others to support and believe in something that you yourself cannot even tap into. It has to come from you before it can come from anyone else.

To do this, however, you must take considerable time to understand, know, and nurture yourself. It’s tough work, but it’s foundational work, and is often what makes the difference between building something that lasts and instead hoping for short-lasting approval.

Believe in yourself. That’s where it all starts.