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How to make the most of black friday and cyber monday sales

It’s that time of year again: the time to spend, spend, spend.

Are you already worried about how much the holidays are going to cost you? Fretting about stuffing those stockings and checking off your kiddos’ lists?

Fortunately, Black Friday and Cyber Monday sales abound this year. And if you play your cards right (i.e., plan ahead), then you can play Santa and keep from breaking the bank at the same time.

Want to take advantage of the holiday’s biggest sales? Here are the tips and tricks you need to do it:

1. Make a list and know what you’re looking for.

Browsing pages upon pages of sales is only going to make you spend more (hey, that $20 quesadilla maker could be useful sometime, right?) If you want to keep a tight rein on spending, then you need to go into this with a list of items in mind.

Cull your loved ones’ wishlists, and jot down the more costly items — ones you could really use a deal on. You should also add gadgets or tech items you’re looking for. Cyber Monday sales tend to be largely focused in this area, so it’s probably when you’ll find the steepest deals on those items.

2. Research products.

If you’re on the hunt for anything on the expensive end — or something you’ll use for a long time to come — then do some research on products and brands first. A $100 giant-screen smart TV sounds nice, but if it’s grainy, doesn’t work with your Chromecast, or breaks down in a year, is it really worth the effort? Know what products and brands you’d be willing to purchase (as well as which ones aren’t up to snuff.)

3. Shop the early sales, too.

Many retailers launch special deals ahead of Black Friday — a day, two days, or sometimes even a few weeks ahead of time. Amazon, for example, has some pre-Black Friday deals going live as early as Nov. 22, and home improvement store Lowes actually has them all month long.

Here are a few you’ll want on your radar:

  • Amazon – Sales start Nov. 22
  • Overstock.com – Sales start Nov. 22
  • Target – Sales start Nov. 28 (Thanksgiving Day), RedCard holders can access deals Nov. 27
  • Walmart – All month long
  • Lowes – All month long
  • Costco – All month long
  • JCPenney – Sales start Nov. 28 (Thanksgiving Day)
  • Kohl’s – Sales start Nov. 25

4. Be wary of doorbusters and too-good-to-be-true prices.

If a store is advertising a $20 Xbox (and advertising it to hundreds of thousands of people), you can bet the deal is super limited — like maybe 10 of those Xboxes are available. Don’t put all your eggs in one basket to follow a pipe dream. You don’t want to end up waiting in a line for 10 hours only to be disappointed (and miss out on tons of other sales while you’re there.) Focus your efforts where you have the best chance at scoring a deal — ideally several of them.

5. Stay tuned to your favorite retailer.

If you’ve got a retailer or two that you just love — one that carries brands you love or products you frequent — then get on their email and mailing lists now. There’s a good chance they’ll be sending out promo codes and coupons in the coming weeks. You might be able to double these up with Black Friday and Cyber Monday deals to save even more cash.

6. Clear your schedule — or stock up on caffeine.

If there’s an online Black Friday or Cyber Monday sale you’ve got your eye on, then be prepared to stay up late. These sales typically go live as soon as midnight strikes, so you’ll need to be ready with that laptop open when it does. You should also be logged in to any websites you plan on shopping and have your payment info preloaded, too. This will help you snag those super-limited deals that everyone else is vying for.

7. Know your budget.

You need to have a budget for your shopping trip — as well as individual budgets for each item you’re looking for. Know how much you can spend as a whole and how much you’re willing to spend on every product on your list. Keep track of your purchases as you go and make sure you’re not overextending yourself.

8. Stack your savings.

Before the big shopping days, study up on your credit cards. Do any offer cashback or extra rewards for spending at certain retailers or with specific categories? Do you have any store-specific cards you can use in your efforts? Try to align your payment method to take advantage of any extra perks that could save you.

Need Help This Holiday Season?

If you need help covering those holiday shopping trips, a cash-out refinance may be able to help. Want to lower your interest rate and housing payment to free up more cash? A rate and term refinance might be your best bet. Get in touch with an expert at Embrace Home Loans today to discuss your options.

Black Friday is coming — and like all e-commerce retailers, now’s the time to gear up for one of the most important sale days of the year. Are you optimizing your Black Friday Marketing strategy to increase sales and margins?

What started as a one-day affair has now extended to a 5-day shopping event that starts Thanksgiving day and ends on Cyber Monday. That means you’ve got to be ready to reach college students and their parents while they’re primed for shopping. And one of the best ways to do this is through your email marketing strategy.

From building your list to strategic segmentation, here are 5 ways your brand can make the most of Black Friday this year.

1. Build Your Black Friday Email List

It’s critical to help prime your audience for Black Friday sales well in advance.

As a marketer, you know the impact of email marketing in driving sales. That means you need to increase your list well before Black Friday hits to make your sales emails as effective as possible.

A few weeks before the big day, create an email pop-up targeting new visitors and subscribers interested in your Black Friday offers. Three email offers you can use are:

  1. Time-sensitive emails that create a sense of urgency for the readers to act fast.
  2. Highly discounted offers.
  3. Tiered discount offers to help increase your average order value.

You can incentivize new visitors by offering free shipping or gifts depending on your budget. Email pop-ups should excite readers by mentioning they’ll receive the best Black Friday sales and special offers if they subscribe to your list.

2. Drop Teasers Early

An effective way to create buzz and hype about your upcoming Black Friday deals is to drop some early teasers to your email audience to get them excited and ready to shop.

Include a banner in your email that links to a landing page with information about upcoming sales, discounts, and specials. This can go a long way in helping you identify your most engaged customers.

It’ll also come in handy in helping you create your Black Friday VIP list, which we discuss further below.

If the 2020 Black Friday trends are any indicator for what may come this year, dropping early Black Friday sales hints will entice your target audience to take action:

  • Macy’s Sneak Peak happened in the first week of November in 2020.
  • Target started launching weekly deals every Thursday as early as the last week of October 2020. The brand also started making customer price adjustments as early as the first week of November.

The prediction in 2021 is that major retailers will start dropping ads at midnight on November 1, 2021. So make sure your brand is ready to launch when the competition does!

3. Get Creative with Your Deliverability

Your email deliverability is your brand’s reputation with various internet service providers. If your reputation is good, they’re more likely to deliver emails into your audience’s inbox instead of the spam box.

While you may want to send an onslaught of emails over the Cyber Weekend, doing so can hurt your reputation and lead to lost revenue during this critical sales weekend.

Focus on best practices and sending emails in the weeks leading up to Black Friday. The following tips can help you maximize your deliverability without damaging your reputation:

Encourage safety

  • Safe listing refers to asking your email recipients to move your email address to the primary tab.

Reengage your readers organically

  • You can win back inactive email contacts by urging them to interact with you months before Black Friday and Cyber Monday Sales.
  • For example, you could say you don’t want them to miss out on exclusive, email-only offers. By encouraging their interaction with your outreach emails, you can put them back into the engaged list where they’ll see all your Black Friday emails.

4. Determine VIPs By More Than Amount Spent

Your email list is one of your brand’s most valuable assets. You can use it to identify the college students and parents that have spent the most money on your brand, and gather insights for potential rewards programs.

Identifying the most engaged users is essential to creating targeted content for this audience. The more often customers interact with your brand, the more likely they’ll become long-lasting and high-value customers.

5. Enhance Your Pre-Holiday Strategy

Your Black Friday campaign strategy should make your upcoming sales and offers clear to college students and their parents. In doing so, you can even drive sales before the big sales weekend hits.

Create an automation strategy to capture the attention of shoppers who abandon their carts mid-shop before Black Friday hits. Let them know the item or product your readers are interested in may not be in stock for much longer due to upcoming Black Friday promos and sales.

Black Friday Take-Aways for Brands

If your brand doesn’t have your Cyber 5 strategy ironed out yet, now’s the time. Remember the following best practices as you get started:

  • Send your messages to large audiences and remember to mix in engaged messages for all of your personas.
  • Don’t send multiple emails daily without checking their performance.
  • Avoid blanket discounts.
  • Reward your highly engaged and high-value customers for their engagement throughout the year.

Make the Most of Your Marketing All Year Long

You can do a lot as a brand to make the most of Black Friday and Cyber Monday sales. But the creativity doesn’t have to stop once the holidays are over.

At CMG, we’re here to help you capitalize on marketing trends and build trust with your audiences long after the holiday shopping season is over.

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Black Friday is just around the corner and most consumers are beyond excited to be able to get a hold of unique discounts and perhaps score some expensive items in a really good deal.

Discounts might sound extremely appealing when you are not swimming in cash, but it is especially when you are in a financially precarious position that you should be extra careful with how you spend your money.

Here is how to make the most of Black Friday and Cyber Monday.

Plan Ahead and Decide How Much to Spend

We all know that Black Friday can get a bit too hectic and you might lose your cool when you suddenly stumble across an offer that is simply too good to say no to.

This is why it is extremely important to plan your shopping day ahead. What are you looking for?

There might be an item, like a computer or a new pair of jeans that you had been eyeing for quite some time – now is your chance to try and get it.

Or you might have a few things in mind, in which case it is important to set priorities on what you will look for first.

In any case, it is crucial to set a budget that reflects your needs and abilities, and not exceed it. You could for instance plan that you will spend south of $1,000 altogether, with half of that going to tech-related purchases.

If you decide to shop in-store, make a list of the stores that carry the products you are interested in and decide on the optimal time slot.

In 2017, 21% of Americans opted to shop early in the morning between 5 am and 8 am, while 13% took to the stores between 11 am and 12 pm and 8% went shopping between 1 pm and 3 pm.

In general, early hours are guaranteed mayhem, but arriving later means that what you were looking for might be gone already – so take your pick.

Shop Online – But Be Smart

Many consumers choose to shop online, and this includes Black Friday and holidays through December.

In 2017, over $106 billion was spent online from November to December, up from $91.2 billion in 2016 – and in 2018 the figure is projected to reach $123.4 billion.

Shopping online is convenient and fun, but you also need to be smart as cybercriminals are out and about looking for victims driven by the sales frenzy.

If you come across an online offer that seems too good to be true – yes, even by Black Friday standards – always double-check on a trusted website.

It is advisable to sign up for newsletters and mailing lists that offer secret or members-only deals from popular retailers.

Yet if you receive an unsolicited email or a suspiciously written message urging you to click on a link, beware.

You might be the target of a phishing attack, where a malicious perpetrator disguises as a trusted company to get you to click on a link that might lead you to inadvertently disclose sensitive information or install malware.

Always look for red flags like typos or unusual email sender addresses and never click directly on links in unsolicited emails – instead, look for that company on Google and go through what you know is the legitimate website.

Armed with a bit of vigilance, common sense, and some planning ahead, you can make the most of Black Friday and Cyber Monday instead of ending up spending money you cannot afford or getting duped out of your hard-earned cash by hackers.

When the year is coming to an end, many people strive for changes and purchases. Small businesses should be ready: be sure to prepare promotions and other interesting offers that may interest the target audience in advance. Early in winter, it’s not just retailers who benefit; brands that sell products online enjoy significant profit as well. These include such directions as decor items for the party season, foodstuff, or holiday gifts.

Whether you didn’t start the marketing campaign toward the great holiday shopping week, the time is now. It doesn’t matter what business’ niche you’re in, whether you sell online, it’s better to take the benefits of that profitable time of November called Black Friday and Cyber Monday. In this article, we want to walk you through what you should be doing to get your Black Friday and Cyber Monday marketing off to a wonderful start at the right time.

For businesses, the highest sales growth is on Black Friday and Cyber Monday. These days, you can not only boost your sales growth but multiply the annual profit as well. These days the purchase volume reaches an unprecedented level, and considering the quarantine measures, this year online orders may become even more popular.

1. Inspiration for your own Black Friday-Cyber Monday campaigns

To boost the sales volume regardless of the activity field, you need to plan all the activities in advance that will help your business during promotion campaigns taking place around the world. The first step is to choose cyber Monday sales tools, which will help potential users to find out about the most interesting offers in your company. For this, you should:

  • Create a database of your clients’ contacts. This will help you to reach more of the target audience. You can offer every user who visits your website or studies information about the company on social networks to subscribe to the newsletter.
  • Create a landing page that will help to attract potential customers. When visiting the website, clients will be able to leave personal information and answer questions about their preferences, which will help to make them the most attractive offer.
  • Select the marketing infrastructure. This will help you to send mail-outs that will be automated and sent to a large number of potential customers.
  • Create a mailing out calendar. Sending messages at a scheduled time will help to increase traffic.

Keep in mind that one advertising message won’t be enough for the black Friday marketing strategy. You need to send newsletters on a regular basis, containing the most popular promotions and offers of interest for every client.

2. Ready, set, go – Black Friday and Cyber Monday are here!

During the holidays, competition in every field significantly increases. Marketing makes it possible for you to determine the most promising channels to communicate with your target audience. By combining the selected tools with mass mailing out, you can trigger 100% interest from customers.

The most popular Black Friday marketing idea for small business advertising is paying attention to every customer when making a purchase. Therefore, this aspect can also be used for mass mailing out. Use Atompark software for bilk SMS sending! You won’t be able to send a personal email for every client, but various tools allow you to personalize the content in the newsletters sent:

  • address the user personally;
  • celebrate important dates – congratulate your clients with birthdays or other holidays; you may include festive product range from the website in such an email;
  • offer products that are a perfect match for the purchases made;
  • offer to take part in promotional campaigns or receive promo codes that will enable to buy products much cheaper;
  • send notifications about the beginning of the major sales, including creative black Friday campaigns.

Most customers will visit the website searching for gifts shortly before the promotional offers. Therefore, you should review the product range carefully and leave the most useful and interesting items for the first glance, so that the user doesn’t have to look through the whole catalog searching for a gift.

Image source: pexels.com

Don’t forget that the best marketing channel is social networks. Many users spend plenty of time studying posts on popular social networks or messengers. Therefore, it is important to create your brand’s page and publish the most black Friday top-selling items that can attract the target audience’s attention.

There are various marketing platforms used to manage social media posts. You can enter all the important information that you want to convey to your customers, and the program will do all the rest for you. This will allow you to save your time and don’t lose your clients’ interest during this extremely tough period.

If a client doesn’t make purchases while on your website, it doesn’t mean that he or she is not interested in your products. The client may leave to other companies searching for a better offer, but don’t get upset with it. Use remarketing advertising that will appear on the pages the user is watching. It will remind the customer about the products he has viewed and gives a chance to return to the visited pages in a single click.

Image source: pexels.com

You can use transactional emails to keep the user interested in your brand. All you need is to automatically configure the mailing out, which will become the first step towards strengthening your relationship with the client. You can send a confirmation notification when a user:

  • registers on your website;
  • places an order;
  • leaves unpurchased goods in the basket;
  • completes the purchase – you can ask for feedback or an opinion on the service quality.

An additional way to increase customer interest is to offer discounts after completing the purchase. This can be a lower delivery price or a bonus for the second purchase – anything that will encourage the buyer to return to your website again.

Holiday season is the best time for online sellers to scale up their sale. Consumers are actively spending more time online to search for best deal and promotions. How can you drive the increasing traffic of online customers for that perfect holiday item?

Here are the several ways to boost your sale for holiday shoppers and make great revenue:

Plan a marketing e-mail for your customers – e-mail blasting for your potential customers is the best practice to expand both your sale and customer base. Now the question is how to make you e-mail campaigning successful? You can achieve more open rate if your e-mail contains a catchy subject line as this is the first thing which your target audience will read. If you are not able to attract your audience, then there is high chance of your e-mail remaining unopened. Another important thing is your e-mail timing. Time zones should be kept in mind while shooting an e-mail. You also need to create different e-mail campaigns for your past and present potential customers. Their needs and wants may vary.

Landing page strategy the second most important strategy is an attractive landing page. Holiday shoppers begin their online search a week prior to Thanksgiving. If your landing page is created on yearly basis, then automatically that your SEO will begin on a fresh start and that implies you will be delayed in ranking on top whenever a shopper searches for an item like yours. So to make things work better your landing page must be compatible on any gadget because people have multiple mediums to access your store. Slow loading time might frustrate the customer. Also, to keep your customer’s interest alive you need to add a section where your potential buyer can subscribe for updates regarding the upcoming sale.

Check if your size of discount is best in the offer or not: Now this is the factor where the customers are more likely to buy or leave your site. To get more traffic and conversions you need to put the best offer among your competitors. You need to make sure the size of discount is best among other options available.

Compete on price match: Suppose if you come across a scenario where the price of a commodity is same then you need to compete on other details like warranty, delivery options etc. You need to mention better delivery options, warranty time and other details. You can also offer whole store discount where some significant discounts will be on each and every good.

Respect buyer’s rights: Notifications like no return and others which are not user friendly can ruin your holiday sale plan, make sure that you come on the good side of buyers and respect buyer’s rights with utmost care.

Every online marketer expects boost on Black Friday and Cyber Monday sales, but the inflow of massive advertising during the holiday season makes it seem like a wishful thinking.

It was the largest shopping day of 2021, according to Adobe. Amazon also reported a “record breaking” day.

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Carrie Mihalcik has lived on both coasts and can definitively say that Chesapeake Bay blue crabs are the best. She’s been reporting and editing for more than a decade, including at the National Journal in Washington, DC, and CurrentTV in San Francisco. She’s currently a Senior Editor at CNET focused on breaking news.

Laura writes about e-commerce and Amazon, and she occasionally covers cool science topics. Previously, she broke down cybersecurity and privacy issues for CNET readers. Laura is based in Tacoma, Wash. and was into sourdough before the pandemic.

Did pandemic shortages and early holiday deals mean we spent less on Cyber Monday this year than in 2020? It depends who you ask.

People looking to scoop up Cyber Monday deals spent 1.4% less this year than last, according to the Adobe Digital Economy Index, with online sales in the US on Monday totaling $10.7 billion. Salesforce had a different result for Cyber Monday, saying sales rose 3% from 2020 to $12.3 billion this year.

Even though Adobe’s data showed that sales dipped a bit, Cyber Monday remained the biggest online shopping day of the year, the company said. Additionally, Adobe said, consumers are on track for a holiday season that will “break online shopping records.”

“With early deals in October, consumers were not waiting around for discounts on big shopping days like Cyber Monday and Black Friday,” said Taylor Schreiner, director of Adobe Digital Insights, in a statement. “This was further fueled by growing awareness of supply chain challenges and product availability.”

Salesforce said spending was up 4% from last year for the full week leading up to Cyber Monday, hitting $61 billion. Product shortages likely had an effect on “Cyber Week” sales, the company added, reporting that the number of products being sold shrank 6% from last year. Still, one in three people in the US made an online purchase on Cyber Monday, said Rob Garf, vice president and general manager of retail at Salesforce.

Black Friday, the day following Thanksgiving, has marked the generally accepted beginning of high-volume holiday shopping, but the start of the sales season has been creeping earlier in recent years. Some shoppers may have been looking to grab holiday items earlier this year as the pandemic and shortages of key materials have disrupted global supply chains, meaning online orders could take longer than usual to get delivered.

See also

  • You’d better watch out: ‘Tis the season for holiday shopping scams
  • Delayed for the holidays: How to shop in a supply chain slowdown
  • 4 ways this holiday shopping season will be different

Amazon, the country’s largest online retailer, didn’t provide any sales figures, but said it was the company’s “biggest kickoff to the holiday shopping season ever.” In a press release Tuesday, the company cited “record breaking” sales and pointed to a third-party study saying Amazon (along with pet supply story Chewy) offers the lowest prices online.

Amazon started promoting holiday deals in early October. The company said Tuesday that home goods, toys and apparel were among the most popular categories for its holiday sales since the deals rolled out. Bestselling items included Apple AirPods, Beats Studio buds and Sengled smart lightbulbs. Among Amazon’s own products, the Fire TV Stick with Alexa Voice Remote, the third-generation Echo Dot and the Echo Show 5 were popular purchases, the company said.

While Adobe found Black Friday online sales were also down slightly this year, the company expects people to spend $207 billion — a record — across the whole holiday shopping season, which runs from Nov. 1 to Dec. 31.

Some of the general top sellers on Cyber Monday were toys, including Hot Wheels, Nerf products and Baby Alive, as well as video games, Apple devices and the Nintendo Switch, according to Adobe.

Internet Retailing

Black Friday and Cyber Monday are fast approaching, presenting retailers with the opportunity to sell big, but also the danger of becoming yet another retailer trying to break through the noise of these massive online sales.

With retail sales decreasing in Australia, and discount fatigue being cited as one of the main struggles faced by many retailers – including Myer – it is critical for retailers to view sales, discounts and coupons strategically.

Merely having a sale on Black Friday or Cyber Monday is no longer enough, but luckily there are some simple ways retailers can not only create buzz around their brand on these peak shopping days, but also drive significant sales.

  1. Go BIG

On major sales days, retailers will be competing with offers as high as 20 per cent or 30 per cent off site-wide, or even as drastic as 90 per cent off selected items. Discounts above 40 per cent will usually only be seen on product specific promotions, so if you’re going to offer a discount on specific items, make sure you’re accurately highlighting the products that can be offered at the most significantly slashed prices.

Site-wide codes are often considered rare catches and are likely to attract both the ‘die-hard’ fans and new customers as there is less limitation on the offer. Create a sense of urgency for shoppers by having a countdown timer or by having the discount drop by every hour, to drive more timely traffic and increase your chance of more sales.

  1. Lose the T&Cs

Australia is already suffering from the world’s highest cart abandonment stats, highlighting the absolute lack of hesitation Aussie shoppers have to leave retailers empty-handed at the last stage of the buying process. Lengthy and complicated terms and conditions can force shoppers to put their purchases in the ‘too hard basket’ and leave their cart altogether.

Considering this weekend offers more potential brand exposure than any other time in the year, it’s worth reviewing the T&Cs associated with online purchases to ensure they don’t impact sales, consciously or subconsciously.

  1. Stretch and extend

Internationally, the craze has already extended beyond the traditional Black Friday, to Cyber Monday, and now even Cyber Weekend. So rather than taking the concept of Black Friday as is, turn it into something special designed around your most prized customers. Start by taking a look at your existing stats and data; for example, if you know that most of your customers prefer shopping on a Wednesday between certain hours of the day, extend your Black Friday sales and discounts to that time period for members. This way, you’re treating your biggest fans in a way that will drive more sales, while attracting new shoppers to become members and extend your database.

Another way to view your data is from product cost. For example, if the average price of a product is $80, offer a further discount for purchases of $100 and over. This will increase the average purchase per customer, resulting in higher satisfaction for the buyer due to additional discounts, as well as higher sales for the retailer.

The time is ripe to kick-start a sales strategy for what should be your busiest period of the year. Plan ahead, and you’ll be able to delight your regular customers as well attract a whole new crowd of followers. Standing out is key, so think carefully about your discounts and promotions to ensure they not only compare well to your competitors but also prioritise superb customer experience and personalisation.

Is your store ready for the biggest retail event of the year? Friday 26 November is Black Friday followed by Cyber Monday on 29 November, where consumers go nuts for specials, deals and sales at their local retail outlet or ecommerce store. With COVID-19 putting a dent in spending last year, Aussies are expected to fork out millions this year when the date rolls around.

A r ecent survey by Finder revealed that 35% – equivalent to 6.8 million Australians – plan on shopping this Black Friday and will spend approximately $3.8 million in November on a variety of products including clothes, beauty, gadgets and travel.

When it comes down to the crunch, your store can stand out from the competition with an effective marketing campaign and communications strategy by targeting your audience on the channel they use the most: SMS. SMS can provide your store with the push it needs to improve sales, convert leads into customers and ultimately boost business revenue from Black Friday and Cyber Monday sales. Here’s how.

Start the hype early

We recommended starting your Black Friday and Cyber Monday SMS communications as soon as possible. If you’ve been planning for it the entire year, why not send out a sneak peak in October to get your audience pumped for what’s to come? With Notifyre, you can also setup your SMS to be scheduled ahead of time, so your Black Friday and Cyber Monday planning just got a whole lot easier.

We’ve put together some great Black Friday and Cyber Monday pre-sale SMS messages you can use to get your audience excited for what’s to time.

Black Friday SMS example 1

: Are you ready, ? Subscribe to our mailing list to receive exclusive updates and be the first to hear about our Black Friday sale: . Opt Out reply STOP

Black Friday/Cyber Monday SMS example 2

: Black Friday & Cyber Monday are almost here! Join us in-store or online for thousands of deals on your favourite products: Opt Out reply STOP

Black Friday SMS example 3

: Only 3 days left until Black Friday! Deals start from 9am and we’ll have new deals every hour! Opt Out reply STOP

Humanise your comms

Making your SMS messages appeal to your audience’s human side can help to build trust in your brand. Marketing a big sale event such as Black Friday or Cyber Monday is the perfect opportunity for you to add a little something extra to your SMS, such as a personalisation token or emoji. Did you know that 70% of people believe that images express their feelings better than words?

Using an emoji in your SMS marketing for Black Friday or Cyber Monday can introduce feelings of enjoyment, happiness and excitement within your message. This can lead to a more positive experience with your brand and hopefully, a higher chance of them purchasing your products and/or services during your sale event.

Notifyre’s handy SMS personalisation tools make it easy to add an emoji, customise your SMS sender ID and personalise your SMS sends by inserting your audience’s personal details such as first name, last name and more directly into the body of the SMS.

Curate your SMS carefully

Although it’s perfectly fine to have a little fun by humanising your text messages, you need to always make sure you are following the correct rules and regulations around SMS marketing at all times. If you’re sending Black Friday and Cyber Monday text messages to your audience globally, there may be different rules and regulations you need to follow. In Australia, the Queensland Government provides some general rules and guidelines on Text (SMS) marketing, that include:

  • Ensuring that the recipient has expressed consent to receiving your messages
  • Identifying your business through either a custom SMS sender ID or putting your business name in the body of the text message
  • Adding a functional unsubscribe option, allowing the recipient to opt-out from receiving further messages.

Have a back-up plan

Sent out a few text messages through your Black Friday and Cyber Monday marketing campaign but your audience still hasn’t made a purchase? SMS can be a great way to get your leads to turn into customers through an abandoned cart strategy, and is particularly effective for retail and ecommerce stores during big sale events.

There are many reasons why people abandon their online shopping carts. Baymard Institute found that 50% of consumers abandoned their cart because of fees, 28% abandoned their cart because they had to create an account and 21% felt that the checkout process was too complicated. SMS can’t solve an account creation or checkout process issue (unfortunately), but it can help to improve customer conversion if your audience are leaving their carts empty due to fees during your Black Friday or Cyber Monday sales.

Take this opportunity to send an abandoned cart SMS offering free shipping, or even a discount off their total cart price. See some recommended abandoned cart SMS examples below to get you started.

Abandoned cart SMS example 1

: , you’ve left something behind! Are you still interested in ? Get 10% off your total order if you purchase today with code BFCM10:

Abandoned cart SMS example 2

: You’re almost there, ! Get FREE shipping on your order if you complete your purchase in the next 24 hrs. Use code FREESHIP at checkout:

Abandoned cart SMS example 3

: Let us give you a hand! Get another 5% off your BFCM order if you checkout today with code CART05: .

Keep your audience on the edge

The chance to convert your customers doesn’t stop at Black Friday or Cyber Monday. It’s just the beginning of the holiday season, with Christmas, Boxing Day and New Year’s Eve around the corner, there’s many more sale opportunities to be had for your retail or ecommerce store.

Once you’ve grown your SMS opt-in list through Black Friday and Cyber Monday, it’s time to send your audience exclusive offers, deals and coupons to keep them updated about your products and/or services. With 54% of consumers wanting to receive promotions from a business via text message, there’s nothing worse than signing up to receive marketing communications from one of your favourite brands and never receiving any.

Take advantage of your SMS opt-in list by sending SMS to your audience for product launches, offers, coupons, events and more. Keeping an active SMS opt-in list not only provides your retail or ecommerce store with the opportunity to gain more sales, but also gives you the ability to start early with your SMS marketing campaigns for Christmas, Boxing Day and New Year’s.

Start your Black Friday and Cyber Monday SMS marketing campaign today

Don’t wait any longer. Now’s the time to get started with your Black Friday and Cyber Monday SMS marketing campaign. Easily reach your customers and improve customer engagement rates with your retail or ecommerce store during the busiest time of the year through SMS. Try Notifyre for free today.

Black Friday and Cyber Monday are not your traditional holidays. Because these fabricated events are centered entirely around deals, they’re different from anything else on your promotional calendar.

There are no family meals, no exchanging of gifts and no traditions passed down from generation to generation (unless you count shopping strategies as traditions). It’s all about deals. It’s one big promotion.

As a marketer, then, your mission is simply to create the best promotion you can, and make sure your customers (and potential customers) know about it.

The best part? Your customers will do half that work for you; they’re already actively looking to see what you come up with.

From Two Days to an Entire Season

Originally, Black Friday took place only on the day after Thanksgiving and Cyber Monday took place on the following Monday, with Black Friday focusing on in-store deals and Cyber Monday focusing on online deals.

As time went on, though, retailers wanted to get a head start on the competition, offering their deal-seeking shoppers the best prices of the season sooner and keeping them going later. At the same time, consumers started looking for more omni-commerce experiences, causing the line between in-store and online to become more and more blurred. The result? Many of today’s retailers offer Black Friday and Cyber Monday deals throughout the entire holiday season.

This gives you a larger holiday window, allowing you to choose the most opportune times to promote deals and offers (as well as your brand).

This Year’s Challenges

After last year’s very challenging holiday season (thanks a lot, pandemic!), this year’s holiday outlook is very optimistic.

In the US, holiday gift spending is
going up to $663 per person, a rise of 17% YOY. 1

Still, there are challenges. Shipping delays worldwide are making gift deliveries late. And out of stocks are leaving shoppers frustrated and looking for alternatives.

We may be biased, but gift cards-especially virtual cards and eGifts-solve those challenges almost instantly.

Gift Card Promotions to the Rescue

First of all, let’s get this out of the way: People love gift cards. In fact, for the 15th year in a row, gift cards are the #1 most requested holiday gift. 2 That means your customers will always be the ones giving the good gifts, and their recipients won’t have to deal with returns.

Plus, virtual or digital gift card products are never out of stock and are always delivered almost instantly. They’re the perfect solution for last-minute gift ideas, too.

The point of all this? Center your Black Friday and/or Cyber Monday promotions around gift cards-virtual and/or physical-and you’ll win.

At Blackhawk Network, we have definitely seen Black Friday starting early this year. We’ve already helped more than 60 partners launch gift card promotions in early November, and these promotions have driven hundreds of thousands of dollars in sales.

The most popular promotion format? BOGO-Buy One gift card and Get One as a bonus. Shoppers can keep the bonus card for themselves or give it to someone else as a gift. Either way, you make a good sale now, and either the shopper or recipient will be back to make a future purchase, usually spending more than the value of the gift card.

Yes, a holiday BOGO is a WIN-WIN.

Want More Info?

If you’d like to learn more ways to prepare for the upcoming holiday season, check out our eBook, 5 Ways to Prepare for Holiday 2021. It’s full of good info, insights and tips that can help you all year long.

Want a Happier Holiday? Let’s Talk.

Wherever you are in your promotional calendar, the experts at Blackhawk Network can help.

Just click here to get started or call 866.219.7533.

1. 2021 Holiday Branded Pay Study, Blackhawk Network, 2021

2. NRF Holiday by the Numbers, 2020

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If you don’t know yet, American stores hold a massive sales event the day after the US celebrates their Thanksgiving holiday.

The sales are known as Black Friday sales and are known worldwide for the massive deals and crazy discounts the stores offer. As expected, shoppers go gaga over the deals and go on a full-on shopping spree during this season. And as if that’s not enough, Cyber Monday arrives just three days after Black Friday, bringing more deals to bargain hunters, especially those looking for discounts on electronics and gadgets. Sounds pretty amazing, right?

Black Friday and Cyber Monday for 2020 are slated to happen on November 27 and November 30, respectively. Each sale is expected to bring in thousands of good deals one can only get once a year. What’s important to know is that even if you’re not from the US, you can still participate in the Black Friday and Cyber Monday sales. Most, if not all, US stores extend the same offers to online shoppers via their websites or smartphone app equivalents, targeting shoppers who don’t want to join the store commotions, as well as international shoppers who are too far away from the deals.

We understand how shopping from international websites and getting your packages shipped overseas to your location may seem intimidating. But the truth is, it’s actually quite simple and easy once you’ve got the hang of it. You just need to follow three (3) simple steps, and you’re on your way to receiving your very own Black Friday and Cyber Monday packages from the US!

Here is what you need to do to join this year’s sales:

1. Get a US address from an international freight forwarder.

The first thing you have to do is get your own virtual US address. This is the shipping address where you will send your US purchases to before they are forwarded to your international location. You can get one when you create an account with a freight forwarding company. An example of this company is comGateway, which offers customers a US address based in Portland, Oregon. Since it’s a tax-free US state, comGateway customers enjoy online shopping without having to pay additional sales tax.

Why do I need to use a freight forwarding service?

Not all US stores or merchants offer international shipping services. And the ones that do often charge expensive fees that sometimes can exceed the value of your goods. Shipping with a freight forwarder is a surefire way to cut back on international shipping costs.

2. Shop the Black Friday and Cyber Monday sales and send your packages to your US address.

Now that you have your US address, you can now start shopping on your preferred online stores. Just make sure that at checkout, you will indicate the US address given to you by the freight forwarder.

Tip: Some US stores do not accept credit cards or payments without a US billing address. When that happens, you can use concierge services and other related services that can purchase your desired items on your behalf. In the case of comGateway, they have a service named BuyForMe that offers to do that for you.

3. Ship your packages home.

Once your orders have arrived at your US address, you have the option to ship them internationally directly or avail of any additional services offered by your preferred freight forwarder. Services like repack and consolidate work to help you save even further on shipping costs, and you may avail them if applicable to your packages. When everything is set, and your packages have been shipped out, all there’s left to do is wait! Of course, the wait time varies depending on the shipping speed you’ve selected (standard or express). With comGateway and its courier partners FedEx and DHL, express shipping ranges from 3-5 business days, and standard shipping ranges from 6-8 business days.

There you have it! Just take note of those three simple steps in order to be prepared for the Black Friday and Cyber Monday sales! But if you need more information, here are a few tips that will prove to be very useful when getting ready for the sales:

Set a budget for your shopping.

Black Friday and Cyber Monday offer enormous discounts, but that doesn’t mean you have to avail of all of them! Be wise with your spending, even during a sale, and that means setting a budget.

Research the deals.

Browsing blind is the easiest way to go over your budget. Luckily, stores announce their deals weeks before the sales, so you will have time to prepare ahead and choose from which of the deals you are pouring your cash into.

Find the best prices.

Some stores offer identical deals, but if you really want to get the best bang for your buck, then you best compare the deals from various stores so you can choose which one lets you save on money the most.

How To Make the Most of the Black Friday Weekend

Black Friday, traditionally an American event after Thanksgiving that is always the fourth Thursday in November, was once synonymous with long queues and raucous shoppers. Over the last decade, it has become an online phenomenon.

The increased consumerism that we see over the Thanksgiving weekend is now on a global scale, becoming particularly successful thanks to online shopping.

Some early insights into Black Friday in 2020 indicate large increases in volume this year. Amazon’s own version of Black Friday, known as “Amazon Prime Day” saw significant increases from 2019. This usually takes place in July, but the recent Pandemic meant they had to reschedule to October 13th. Despite the disruptions, Amazon didn’t see any impact on sales as revenue grew $10.4 billion – up +45.2% from 2019 and +148.2% from 2018.

With the increase in interest and spend on Prime Day deals, more people shopping online than ever before, and the likelihood of an online only Black Friday due to COVID-19 restrictions (particularly in Europe), all signs indicate to large increases in search volume & spending during the Black Friday/Cyber Monday period in 2020.

Black Friday Global Interest

Black Friday Irish Interest

Black Friday UK Interest

Check-list for Black Friday Success

1) Create the webpages early

Google needs time to find and index your page so make sure to create it early. We would also suggest adding a Cyber Monday page too, as this offers a new opportunity for ranking in the search engine results pages.

>> Use the Google URL Inspection Tool to ensure that your new web pages are able to be crawled by Google.

2) Follow the SEO Best Practices

Once your page is created, make sure it adheres to best practice. As a rule of thumb, each page should include more than 350+ words, and include the keywords you’d like to rank for organically.

>> For more best practices, follow the tips for landing pages in our blog 9 SEO Tips For Seasonal Pages .

3) Use a recurring URL

As Black Friday & Cyber Monday recur annually, you should use the same pages every year. Not only does this save your team time, it also provides the best chance for ranking organically as pages build up organic authority over time. Avoid dates in the URL to make sure your content is evergreen. For example, use /black-friday, not /black-friday-2020.

>> Learn more about our SEO Best Practices here .

4) Create a discounted rate or voucher package

Black Friday is all about sales, and hotels which make the discount readily apparent will reap the best results. Make sure to highlight the discounted price by using strikethrough pricing, which ensures the discount is clear at point of purchase. Link this Black Friday discount off of your new Black Friday webpage created above for optimal visibility.

5) Use Allora

The Allora recommender engine is a great way of highlighting your Black Friday offer on the home page of your website. Just create a custom ‘Black Friday’ widget and set it to appear for all levels of visitor (soft lead, new visitor, returning visitor etc.). This means anyone who visits your website will see it and the widget itself can be deep linked into your new Black Friday page. You can replace the Black Friday widget with a Cyber Monday widget which links to your new Cyber Monday page for even further sales.

6) Include a relevant, high quality image

Add a strong Black Friday image on your webpage which will grab consumers attention.

>> For details around image best practices check out the Google Images best practices and Images Web Fundamentals .

7) Recrawl the page

Once the steps above are completed, you should ask Google to recrawl your page to help get it indexed quicker.

8) Plan your home page graphics

Ensuring your campaign has enough visibility is vital to success. Make sure the sale is front & centre on your website, through strong imagery on the home page, or use of a sale tag. This will help direct traffic that may have found your site through other means to your sale campaigns.

9) Launch your Email Campaign first

Send an email newsletter to your database to make them aware of your new offer before your competitors target them. Given the success of Amazon Prime Day 2020, we would suggest running your Black Friday for a longer period than 1 day and to send an exclusive ezine to your database as early as the first week in November.

Use the Campaign URL Builder tool to make sure to track the impact of your email campaign. This tool tells Google that your web traffic is from a specific email, helping you measure the impact of your campaigns. You can configure your offer as follows and used the new URL highlighted in yellow as the link in your email.

10) Target your ads on Social Media

Your social followers have already expressed an interest in your products/services so make sure to create a Black Friday campaign. Target those who have been on your site within the last 180 days, to make the most of your remarketing audiences. Expand this with those that have liked or engaged with your Facebook & Instagram pages for the best results.

11) Customise your Google Search Ads campaigns

There are a number of ways in which you can promote your Black Friday via Google Search Ads. One way to do this is to include Black Friday sitelink extensions and price extensions, so that searchers for your hotel are aware of the offer before they ever click through to your site. This is fantastic for click through rate of the ads. Another way is to target specific Black Friday keywords. However, as Black Friday is such a popular online shopping day, the cost-per-click can be very high.

Using extensions can save on budget, while also entice the people most likely to convert (i.e. the people searching the keywords that you’re targeting).

12) Run Google Display & Video Ads

The success of Black Friday depends on visibility. Using Google Display and/or Video ads allows you to show enticing image and video based ads to your target audience. The targeting can be refined by region, demographic & interests, allowing a highly defined campaign.

13) Always Analyse Afterwards

Use your booking engine reports to understand sale patterns. How did your conversion rate differ from your base performance, and what was the most popular rate sold? Also, use Google Analytics to get a better understanding as to who interacted with your offer. This will help you when planning your Black Friday promotion campaign for next year.

For more Digital Marketing insights, check out our blog.